March 26th is a pretty big day for the “Just Do It” brand.
March 26, 1987 was the day the Nike Air Max sneaker appeared on shelves, and it made one hell of a first impression. The phenomenon behind the sneaker was the visible gel cushioning that revolutionized the future of footwear.
The Air Max immediately became a cult classic among sneakerheads and hypebeasts alike and, because of its instant stardom, Nike continues to deliver new, more innovative interpretations of the sneaker to this day.
March 26, 2017 marks the 30th anniversary of Nike’s Air superiority and with it comes the release of several redefined Air Max sneakers to kick off the celebration.
In preparation for the big day, Nike is flexing its muscles by pulling all of the advertising stunts to build up the hype. Just released earlier this week, Nike is hosting four “Sneakeasy” pop-up locations for this year’s Air Max Day in Canada and the United States.
The New York location will operate through the rest of this week. It is located at 45 Grand Street, and you can book your spot here. Toronto and Chicago will open on the 25th, and the Los Angeles location will be open on the 25th and 26th. The one caveat to the “Sneakeasy” in these locations is that Nike is hush-hush about where they’ll be taking place. Getting a ticket to the event won’t be easy, but there are ways to hit the Air Max lotto.
Through March 25, the Nike Air Max Bus, a mobile experience celebrating 30 years of Air Max, will hit the streets of Toronto. The bus houses a collection of Air Max’s greatest hits and a timeline of the Air Max silhouette. You can win a ticket to the Toronto “Sneakeasy” via the bus, so keep your eyes peeled for kicks on wheels Air Max bus, sneakerheads.
Looking to gain access at one of the other locations? Be sure to follow their Twitter accounts for more info on how you can be a part of Air Max Day – New York City (@nikenyc), Los Angeles (@nikeLA), and Chicago (@NikeChicago).
Check out the sneaks that highlight the Nike Air Max Day Collection below.
** The VaporMax is hyped to be a highly sought-after pair because of its fresh silhouette and tech savviness. It releases at 10am sharp on March 26, 2017 so set your alarms or you might miss out on the gem of the collection.