Keeping Time California Style – Xetum Watches

By Cator Sparks Published December 21, 2019

We usually don’t think of San Francisco as the holy grail for horology but since 2009 Xetum has been rolling out luxury automatic Swiss movement timepieces at affordable prices.

Founded by Jeff Kuo, the line has been offering up classic models with a nod to aviation in design and California in the names. With the recent launch of the Kendrick (named after a peak in Yosemite) they drew inspiration from automotive design with bright bold colors and a dash board worthy face design.

Recommended Videos

Xetum (a made up name so don’t try to google its meaning) is also rolling out new NATO straps as well as a black rubber strap in keeping with the automotive theme for the Kendrick. “We wanted to mix things up a bit and give the watch some sleekness and pop since you’ll be wearing this outdoors with your sleeves rolled up,” explains Kuo.

We are also fans of their eco-friendly approach with renewable cork on their naturally tanned watch straps and their watch boxes crafted from trees harvested for latex rubber. Typically these trees are burned down on the spot after they have lived their natural life spans but Xetum is able to use these trees to create solid wood boxes instead of rain forest fire wood.

Prices range from $995-$1495

Xetum Watch Collection — Image used with permission by copyright holder

Topics

Former Digital Trends Contributor

Cator Sparks was the Editor-in-Chief of The Manual from its launch in 2012 until 2018. Previously, Cator was covering…

Fashion & Style

Reebok returns to golf with three new performance shoes

Reebok Golf releases new sneakers

three reebok golf sneakers on green

Just in time for The Players Championship, Reebok has joined the golf discussion with the return of its Performance Collection. Shortly after announcing US Open champion Bryan Dechambeau as their ambassador, Reebok unveiled their returning Reebok Golf collection involving three new styles. With a classic and stylish touch, all three designs offer various benefits and looks to fit your golf routine best. Whether you’re looking for a new look on and off the green, the three new Reebok Golf shoes are a dapper start for their first collection. Whether or not you’re vying for a golf championship, these pairs enhance your performance on any surface. As already teased on Dechambeau, these Reebok Golf additions are only a small view into what the brand has in store throughout the year.
Reintroducing Reebok Golf

For their first collection back, Reebok Golf has introduced three new designs. The primary design, Nano Golf, was already seen on golfer Bryan Dechambeau and his LIV Golf Team, Crushers GC. The Nano Golf features a Floatride Performance Foam in the midsole, a lightweight Flexweave Upper, and an upperfoot TPU Torsion Shank. With these features, the shoe is breathable yet stable and supportive while on the green. Besides the Nano Golf, Reebok is releasing the Question Golf. Crafted with full-grain leather with a performance outsole, this design also dons a classic black and white with a red accent colorway. Spikeless, the Question Golf is prepared for any surface.

Fashion & Style

This company can find you almost any watch in 24 hours

If you have the money, Wrist Aficionado may be able to source your grail watch in no time

Patek Phillippe Grand Complications in rose gold

The likes of eBay, Chrono24, and even Walmart have made adding luxury men’s watches pretty simple. But if you’re hunting for an ultra-rare "grail watch" or something truly desirable, then you may need a little help. Enter Wrist Aficionado, a business that claims that it can source you a dream watch within 24 hours of your order being placed, in a lot of cases.

So, if you’re searching for a highly sought-after Patek Philippe, Richard Mille, or even a comparatively generic Rolex watch, then Wrist Aficionado has your back. The company currently has three physical locations in New York, Florida, and Beverly Hills, California.

Fashion & Style

Maurice Lacroix’s latest collab with street artist Wotto is breaking all the rules

Street artist Wotto brings his colorful chaos to Maurice Lacroix's new limited edition AIKON

Maurice Lacroix watch on yellow background

Swiss watchmaker Maurice Lacroix, founded in 1975, is known for producing luxury timepieces at a fair price. They have now introduced the AIKON Automatic Wotto Limited Edition. This watch turns the well-known AIKON into a canvas for street art by British artist Wotto (Craig Watkins) in a unique partnership limited to 1,000 units.

This particular watch has an interesting past. In 2021, Hungarian artist @Timeengraver changed an AIKON watch on his own and posted it on Instagram. Maurice Lacroix noticed the work and began the Urban Tribe series. Two years later, @Timeengraver made another watch with Wotto’s drawings, which led to this official project, marking an exciting watch/artist collaboration.