Skip to main content

The Manual may earn a commission when you buy through links on our site.

James Bond Everything: Shop 007-Inspired Men’s Clothing and Accessories

From the first theatric release — Dr. No. in 1962 — novelist Ian Fleming’s legendary character has captivated audiences around the world. Live and Let Die, the 25th installment of the Bond franchise, continues the interest, as well as marking the fifth and final appearance of Daniel Craig in the lead role. While Craig’s James Bond may have brought new facets of the character to light, each of its leading men have left their mark, influencing generations of men. It’s logical, therefore, that men would try to emulate the menswear styles the uber-rich sported across exotic destinations around the world, and this explains the hallowed nature of a Bond product placement.

James Bond Partnerships for Menswear

N. Peal 007 Ribbed Army Sweater

James Bond No Time to Die Sweater.
Image used with permission by copyright holder

I’m smoking in a cigar bar outside of Huntsville, Ala. Between my teeth, a Montecristo, the same brand Roger Moore’s James Bond puffed in Live and Let Die, circa 1973, and later Die Another Day, with Pierce Brosnan, in 2002. Over my legs are a pair of the new N.Peal cotton 007 Combat Trousers, a military-inspired bottom that Daniel Craig’s Bond will wear in the upcoming No Time to Die. Up top, N.Peal’s wool-and-cashmere 007 Ribbed Army Sweater, appearing in the same. Granted, I’m dressed as a poor stand-in for an MI6 spy — there’s no hidden pistol on my person, and there’s not a woman in sight. But there’s a reason for all this Bond branding: The latest flick, more than a year delayed, will be released October 8, and in advance, a slew of James Bond tie-in merchandising. It’s everywhere, and for the right price, you can own a piece of it.  

N. Peal 007 Combat Trousers

N. Peal 007 Men's Trousers.
Image used with permission by copyright holder

N.Peal, an English cashmere company founded in 1936, is, relatively speaking, one of the younger brands that have, in the latest film, secured a Bond partnership. Its Combat Trousers and Army Sweater were designed with Die costume designer Suttirat Anne Larlarb, channeling the military influence of the character and the rugged demands of a mission. What mission that is, or where the pieces will find themselves, is hard to say — few have seen No Time to Die, and that includes me. But N.Peal’s inclusion illustrates a point: With a Bond tie-in, you purchase not only the name, but a place in the film, and with a 2:43 runtime, one can understand how so many companies are able to secure a piece of a single movie. 

Billy Read Bond Peacoat

James Bond Inspired Black Peacoat by Billy Reid.
Image used with permission by copyright holder

Even Americans are getting a piece of the classic British franchise. Menswear designer Billy Reid, as American as apple pie, released its Bond Peacoat on September 30. The company says the product’s name comes from the Bond Street brick-and-mortar store — yeah, sure. Craig’s Bond can be seen wearing the outerwear piece in various stills from the film. It has merits of its own: Melton wool, trimmed with calfskin and finished with horn buttons. “This piece will last long after we’ve bid Daniel Craig adieu,” the company writes, and we don’t doubt it. But the Bond angle is what the company leads with, and it’s the angle most men will use as justification for their purchase over the next month.

James Bond 007-Inspired Watches

Seamaster Diver 300m 007 Edition

Seamaster Diver 300m James Bond Limited Edition Watch by Omega
Courtesy of Omega / Omega

Even companies with established brands and significant histories still find Bond associations lucrative. Omega, a Swiss watch company that graces the wrists of Olympians and yacht racers while holding the distinction of the first timepiece worn on the Moon, isn’t above securing a bit of the Bond mystique — it’s been the British spy’s timepiece of choice since 1995. For 2021, Omega’s new Seamaster Diver 300m 007 Edition is the model of choice, but each film during its contractual era has elicited a unique timepiece in commemoration.

$8,100 at Omega Watches

James Bond 007-Inspired Accessories

Leica’s ‘007 Edition’ camera

Leica Q2 007 Edition Camera.
Image used with permission by copyright holder

German luxury camera company Leica is the latest heritage maker to join the Bond ranks. While the company holds the distinction of popularizing the 35mm film format (essentially the bedrock upon which modern photography is built), at least one of a 250-piece “007 Edition” of its Q2 digital camera, which features a gun-barrel lens cap, is seen in the background of a shot during the film. It was also the camera of choice for on-set production stills, and images shot by producer Michael G. Wilson, Daniel Craig, and photographers Greg Williams and Nicola Dove have been on exhibit in Los Angeles since September 8. 

Learn More at Leica

James Bond 007-Inspired Drinks

Champagne Bollinger

James Bond Edition of Champagne Bolinger
Image used with permission by copyright holder

Even consumables are scrambling for a piece of the action. Champagne Bollinger, established in 1829, is feeling the Bond Fever with its Limited Edition Special Cuvée, which features a special-edition bottle with design elements that suggest Bond’s famous Aston Martin DB5. Heineken also has locked down a relationship, becoming the unofficial beer sponsor of English political intrigue, and it’s appeared in the series’ films since 1997. If you’ve watched a sporting event or YouTube video over the last month, you’ve likely seen Craig appearing in commercials with the company’s Heineken 0.0, a non-alcoholic version of its beer developed for spies and the everymen who must keep their wits about them. 

$65 at Vivino

James Bond 007-Inspired Autos

James Bond No Time to Die Sporting Omega Watch in Car.
Image used with permission by copyright holder

And on the subject of cars: While British carmaker Aston Martin hasn’t released a limited-edition tie-in, it did emphasize its importance to the franchise with the DB5 on display in Central London replete in action figure-like packaging. Land Rover has announced its special-edition Defender Bond Edition, which features a rocket-ship V8 engine and gloss-black 22-inch wheels, along with a special “Defender 007” rear badge. Like all special editions, its production run is throttled to 300. 

Granted, with many of these products, be it an Aston Martin or Land Rover, a special-edition Leica Q2, or an Omega watch, these prices place them all but out of reach. But Champagne? A peacoat? Hell, even a few alcohol-free Heinekens? Many others are accessible, even affordable. And, if 60 years have proven anything, we’ll probably buy them, whether two weeks or two years from now, just because of the association. Because James Bond is more than Craig or Brosnan or Sean Connery or the rest. James Bond is an idea, an environment, and, yes, a few well-placed pieces that elicit a feeling when you include them. And that feeling is available for a small fee.  

Jon Gugala
Features Writer
Jon Gugala is a freelance writer and photographer based in Nashville, Tenn. A former gear editor for Outside Magazine, his…
We found those iconic Deion Sanders sunglasses, and they’re only $67
Look like Prime, stay winnin' like Prime
Deion Sanders wearing Blenders

There are a lot of things that Deion Sanders is good at: baseball, football, and coaching the latter, for instance. But one that he is excelling at off the field is promotion. Sure, he is a name and a face, and it seems like it would be easy. But when you develop your own sunglasses with a brand like Blenders, you feel the need to promote harder than usual. And now, you can snatch up a pair of these viral sunglasses yourself but don't expect them to show up on your doorstep as fast as they went viral.

Creating a viral sensation
Before his Colorado football team took the field and triumphed over rival Colorado State in a double overtime victory, his entire team showed out with their own pair of Prime 21s, the new collaboration between "Neon" Deion and Blenders sunglasses. Of course, that is never enough, as he gifted big names in sports like Stephen A. Smith (sports TV host) and Dwayne Johnson (former wrestler and football monster himself) a pair of their own to promote to their giant followings. Not to mention, another commentator called him out before the game for wearing glasses in interviews. We're not saying it was orchestrated, but the timing was perfect.

Read more
ZENITH Watches DEFY Extreme Carl Cox edition lands September 25, limited to 100 watches, priced at $30,100
There are only 100 pieces AND you get to meet Carl Cox
ZENITH Defy Extreme Carl Cox watch

Luxury watch enthusiasts, mark your calendars! ZENITH is set to release a horological marvel that's bound to send ripples through the world of timekeeping. The DEFY Extreme Carl Cox edition from ZENITH watches, a limited masterpiece, is slated to land on September 25. With only 100 pieces available and priced at a sumptuous $30,100, this timepiece is a tribute to both precision and fashionable aesthetics.
A fusion of craftsmanship: The ZENITH DEFY Extreme Carl Cox Edition
ZENITH's collaboration with Carl Cox, an ambassador for the brand, has given birth to an extraordinary creation. At the heart of this men's watch beats the most rugged and fastest 1/100th of a second chronograph, setting the tempo for accuracy that is second to none. But this watch is not just about attention to detail; it's also a nod to Carl Cox's musical heritage. The design takes cues from his favorite set of turntables, seamlessly blending the worlds of horology and music. The chronograph sub-counters have fine circular ridges that look like vinyl records, and the one at 9 o’clock has a Carl Cox logo on it. The number of sub-counters, three, also reflects Cox’s pioneering three-deck DJing style.

The ZENITH DEFY Extreme Carl Cox edition is a stunning watch that combines the best of both worlds: a classic design with a modern twist. This watch features a 45mm matte microblasted stainless steel and yellow gold case, with a 12-sided yellow gold insert under the bezel and crown guards. This blend of materials exudes a minimalistic and retro-futuristic look; it's a visual masterpiece that will undoubtedly turn heads. The case is water-resistant to 200m and has a screw-down crown for added security. The dial is open-worked, revealing the intricate workings of the El Primero 9004 in-house calibre, a chronometer-certified movement that boasts a dual regulating organ, one for timekeeping and one for the chronograph.

Read more
Omega’s new Seamaster ETNZ Edition for the 37th America’s Cup offers a striking design
The turquoise accents are inspired by the team's sail
Americas cup commemorative Seamaster

Omega, one of the most beloved brands in men's watches, is commemorating the 37th America's Cup with the release of a special edition Seamaster capable of functioning at twice the depth world-class divers are capable of. The “Seamaster Planet Ocean 600m,” which features a striking black and turquoise design, will cost $13,300.

The turquoise on the watch is a tribute to the New Zealand sailing team, which Omega has sponsored since 1995. Team New Zealand’s logo also features an image of the America’s Cup itself. Unsurprisingly, the “Auld Mug” features on the Omega Seamaster Planet Ocean, acting as the second hand’s counterweight.

Read more