Skip to main content
  1. Home
  2. Fashion & Style

House of Future – The New and Improved Minimalist Sneaker

By

If you’re a fashionable guy, you know how difficult it can be to find a good pair of minimalist sneakers that won’t break the bank. But, you’re wallets are safe now thanks to a brand-new, footwear label based in the US that this industry so desperately needed. Founded just this year, House of Future has committed itself to creating well-crafted, aesthetically elevated footwear at an attainable price point, while continuing to explore the growing capabilities of new materials. With it’s minimalist style, implementation of new materials into the design process, and affordability, House of Future has proven itself as a thoughtful contributor to the evolution of the sneaker industry.

house-of-future
Image used with permission by copyright holder
Creative Director Stuart Ahlum is striving for House of Future sneakers to be viewed as the centerpiece of their customers wardrobes. “We want to release products that will serve as the foundation for our customers’ wardrobes. We feel sneakers should be worn with a favorite pair of jeans, and just as easily stand next to contemporary designer clothing.” The idea of purpose and function is equally important to the brand. “We are making shoes that can withstand daily, everyday wear,” says Ahlum. “Our customers will want to feel comfortable reaching for their House of Future shoes without being overly concerned about whether or not they’ll get ruined.”
house-of-future5
Recommended Videos

Instead of using traditional leathers and materials like their high-fashion competitors, House of Future opted for leather and suede microfibers that would improve functionality while still providing a clean, minimal aesthetic that’s built for any urban adventure. Microfiber is completely synthetic and uses no animal byproducts so it’s winner ethically. Finishes applied to the microfiber help to repel moisture, reduce chances of water staining, eliminate the need for leather polishes, and allow for easier maintenance and cleaning.

house-of-future6
Image used with permission by copyright holder

So, just how affordable you ask? In preparation for autumn and winter releases, House of Future has unveiled their new A/W 16 Foundry Campaign that serves as a representation of their new approach to footwear. The campaign features traditional color palettes, classic silhouettes, and clean aesthetics. A pair of leather low tops will run you $110 while a pair of suede low tops will cost you $90. Leather high tops are $130 and suede high tops are only $100. Compare those prices to some of the expensive, high-fashion sneakers and you could buy four pairs of House of Future sneakers for the price of one designer pair. For a true, minimalist sneaker that’s built to last, that’s a deal a fashionable guy wouldn’t pass up.

Editors’ Recommendations

Jesse Jernigan
Jesse Jernigan
Former Digital Trends Contributor
Jesse Jernigan is a Durham, NC-based men's fashion writer for The Manual. He's your go-to for the latest and greatest in…
Wax London believes polos shouldn’t be boring
Get creative with your polos with Wax London
Wax London polo black floral

The men's polo is one of the staple shirts every man needs. It is something that has endured since the days of LaCoste wearing them on the tennis courts. Nowadays, it is the paramount piece for any man looking to wear a basic business casual wardrobe. Of course, that doesn't mean it has to be basic. Most men tend to opt for a solid golf polo and a pair of basic chinos, paired with a hybrid dress shoe. While that has led the polo down a path to gaining a dad shirt image, that doesn't mean it needs to stay there. Wax London is one of the leaders in making everyone, from celebrities to dads, look stylish, and they don't think a polo needs to be boring or basic. Instead, Wax London polos this season emphasize patterns, standing out, and being seen as a celebrity, even if you're just a dad.

Wearing the polo like a celebrity

Read more
Now is the perfect time to layer with UNTUCKit spring pieces
The spring collection for UNTUCKit is stocked with seasonal pieces
UNTUCKit quarter-zip

As the April showers come to a close, the May flowers will be in full bloom. While that sounds like a great time of year (unless, of course, you struggle with allergies), there is one thing that stubbornly sticks around this time of year, especially if you are north of the Mason-Dixon Line, and that is the cold snaps. The unpredictability of the spring means you are bound to have those days where you are a bit chilly in the morning and a little warm in the afternoon. The best way to combat this little problem is with the subtle art of layering. UNTUCKit is known for creating some of the most comfortable shirts of the last decade and a half, and they have released a spring collection that makes layering the simplest it's ever been.

Layering made simple

Read more
Hockerty uses AI models to showcase SS25 collection
Different models of different backgrounds creates a collection inclusive for all
Hockerty SS25 men on a car

We're living in a world of ever-evolving technology. While we look at trends from the past and see that we're pulling from yesterday to curate a stylish aesthetic, there's no doubt that technology propels us forward. Now, we were promised flying cars by 2015 in the movie Back to the Future, and we fell short of that. However, artificial intelligence is still surging forward and changing the way nearly every industry does business. Hockerty took the path of utilizing AI models to showcase their new spring and summer collection with diverse LLM models from different ages and backgrounds, ensuring it works for everyone. The Hockerty SS25 Collection is redefining classics with fabrics of the future and putting linen front and center.

Using linen to create timeless sophistication

Read more