Gray by Day, Bright by Night

gray day bright night reflective denim
Every season Naked & Famous’ Brandon Svarc (the Dominique Ansel of denim) releases fun, exciting and innovative jeans that you never even thought could exist. From scratch and sniff pants (do you prefer raspberry or mint?) to color changing jeans to a pair of very heavy jeans (32 ounces – the heaviest in the world). This season is for skateboarders, and those who love to walk in the dark.

Reflective denim. It’s gray by day, bright by night.

Brandon Svarc and his team has taken denim to a whole new level by baking tiny pieces of reflective material into the wash – but don’t worry, while they wont break, they will still break-in like your favorite pair.

The entire jean reflects light due to a coating of thousands of micro glasslike beads that reflect light back to the source. So that means if you’re biking at night and a car is headed your way, you’re pants are gonna glow. Perfect for nighttime biking, skateboarding, or just for looking really cool in any Instagram photo after 6PM.

The denim itself is top notch, it’s from Japan and was created specially for the Montreal-based brand. It had a bit of stretch to it so you will still be able to jump around.

Think about it, you can now ditch that orange reflective vest you’re always jogging around it. Yikes.

The brand has also released a short film that demonstrates how these bad boys work.

These Weird Guy’s are Available at Barney’s this fall, and to check out the brands other crazy styles, or to stay a head of the curve and see what’s to come, check out Naked & Famous’ official website here.

Travel

Casa de Campo Resort and Villas is the Perfect Place for a Guys’ Getaway

Everyone from the likes of Jay-Z to Michael Jordan to former President Bill Clinton, Drake, and honorary dude Rihanna have stayed at (and no doubt loved) Casa de Campo Resort and Villas.
Fashion & Style

The 9 Best-Looking Field Watches for Men this Season

Even if you’re not wearing yours for military or exploration purposes, the style still holds.
Outdoors

The Best Winter Camping Gear to Pack This Season

If you're looking to head out on your first winter camping expedition, we recommend that you look past your usual gear to a more substantial packing list.
Fashion & Style

How to Wear a Suit: Unspoken Rules and 3 Styles You Need to Know

Knowing how to wear a suit the right way is hard, especially if you didn't grow up with a silver spoon or a personal stylist. Here's our cheat sheet to suiting rules you probably don't know.
Fashion & Style

How to Remove Sweat Stains from Your Best Shirts (Video)

Enjoy a life free of yellow underarms and collar stains.
Fashion & Style

Basics Instincts: A Guide to the Best T-Shirts and Undershirts

The best T-shirts can complete your outfit — or wardrobe. Choose wisely.
Fashion & Style

How to Dress For Apres Ski Without Looking Like a Newb

Your après ski style icons should consist solely of Steve McQueen and 007, not the rich douche in classic '80s ski movies.
Fashion & Style

Take Your Suit Game Up a Notch With a Bow Tie

Take control of your style by adding a bow tie into the mix.
Fashion & Style

What to Wear to a New Year’s Eve Party

These picks are sharp, tailored, and ready to ring in the new year
Fashion & Style

Nike and Adidas Are Holding Massive Holiday Clearance Sales This Week

Nike and Adidas are hosting online sales with savings up to 50 percent off after the holidays.
Fashion & Style

Our Top Picks for the Perfect Lounge Pants for a Winter Weekend

Lounge pants are great for doing nothing and taking the chill off of Netflix and Chill.
Fashion & Style

Why Your Next Pair of Boots Should Be Nicks Boots

Pick your favorite style, get a custom fit, and then get to work.
Fashion & Style

Top Guns: The Best Men’s Bomber Jackets to Buy Right Now

All you need now is a pair of aviators.
Fashion & Style

Tracksmith’s ‘No Days Off’ Line Makes Running in Winter Warm

This apparel makes it fun to run outside in the snow ... which is insane.