Skip to main content

The Manual may earn a commission when you buy through links on our site.

Gray by Day, Bright by Night

gray day bright night reflective denim
Every season Naked & Famous’ Brandon Svarc (the Dominique Ansel of denim) releases fun, exciting and innovative jeans that you never even thought could exist. From scratch and sniff pants (do you prefer raspberry or mint?) to color changing jeans to a pair of very heavy jeans (32 ounces – the heaviest in the world). This season is for skateboarders, and those who love to walk in the dark.

Reflective denim. It’s gray by day, bright by night.

Related Videos

Brandon Svarc and his team has taken denim to a whole new level by baking tiny pieces of reflective material into the wash – but don’t worry, while they wont break, they will still break-in like your favorite pair.

The entire jean reflects light due to a coating of thousands of micro glasslike beads that reflect light back to the source. So that means if you’re biking at night and a car is headed your way, you’re pants are gonna glow. Perfect for nighttime biking, skateboarding, or just for looking really cool in any Instagram photo after 6PM.

The denim itself is top notch, it’s from Japan and was created specially for the Montreal-based brand. It had a bit of stretch to it so you will still be able to jump around.

Think about it, you can now ditch that orange reflective vest you’re always jogging around it. Yikes.

The brand has also released a short film that demonstrates how these bad boys work.

These Weird Guy’s are Available at Barney’s this fall, and to check out the brands other crazy styles, or to stay a head of the curve and see what’s to come, check out Naked & Famous’ official website here.

Editors' Recommendations

A Beginner’s Guide To Dry Denim
Denim Jeans

In recent years, dry denim has become a popular alternative to the tried-and-true blue jean. The treatment, also sometimes called raw denim, leaves jeans with a rich indigo hue as they come to the buyer without any sort of traditional pre-wash.

What this means for the customer is that it will be up to them to clean their jeans for the first time and to decide just exactly how they want them to look. A heavier wash, for example, will give the denim a classic faded look while a light wash (or skipping the suds altogether) will retain the darker blue. While this customization is an exciting hallmark of the fabric, it can feel intimidating, time-consuming and even a little scary for first-time buyers.

Read more
Mugsy Makes Jeans for The Modern Man
Mugsy jeans

After being told that his “typical” straight leg jeans choice made him look like a grandpa, Leo Tropeano attempted to up his style game by trying a slimmer pair.

But after trying on numerous models by many different brands he left the dressing rooms unsatisfied – they all were either too tight, too trendy, or a combination or both. So he finally decided to create his own denim pants that blended embarrassment-free masculine looks, comfort, and affordability. Now this young Chicago-based entrepreneur is selling them (quite successfully) directly online with his brand Mugsy Jeans. He recently shared the story behind the brand’s birth and explained why Mugsy is at the forefront of modern men’s denim….

Read more
Raleigh Denim is a jeans brand worth rallying around
Raleigh Denim

Married couple Victor and Sarah Lytvineko single-handedly restored garment manufacturing to their hometown of Raleigh, North Carolina when they launched their premium denim brand Raleigh Denim nearly a decade ago. Total fashion novices, they envisioned making the most ideal pair jeans and self-taught themselves by picking the brains of local experts who had lost their jobs due to the transfer of manufacturing overseas.

They soon learned from and hired those people and opened their own local factory where the old-school Made in the USA principles of quality, handcrafted manufacturing are first and foremost. All of that it is still very much apparent in their great, wearable-worthy garments, which effortlessly tread the line between classic and fashionable.

Read more