Spring is Here With Lifetime Collective

You never know when a few artistic ideas, formed in a dimly-lit basement, could turn into something extraordinary. There’s nothing we love seeing more than a small passion project become something great many can enjoy. Founded in 2002 by friends Reid Stewart and Trevor Fleming, Lifetime Collective began as one of those projects, started by a collaborative group of artists and friends. They were creating collections of wearable artwork and identity, designing t-shirts for the snow and skate culture they grew up with for so many years. As the story goes, people outside of the Collective loved what they were creating, so Reid and Trevor expanded the brand to offer a little bit of something for everyone. Now based in their Little Mountain Worksop in Vancouver, BC, Lifetime Collective boasts clothing and accessories for both men and women. But their skate and snow roots were not left behind with the brand’s latest line Uniform Standard, a collection focused on keeping guys stylish both on and off the board.

We dig Lifetime Collective and their fashion-forward, utilitarian-inspired collections, and spring is no different story. Among wardrobe staples like basic pocket tees and laid-back cool sweatpants, we are coveting their bold prints in earthy colors, making it the perfect line to lay as the foundation for a warm-weather wardrobe. Uniform Standard mirrors the aesthetic, using color blocked design to beef up classic sweatshirts and tanks. Oxfords and chinos in cool hues create that grown-up skate look that’s always in style. And in the coming weeks, swim will be ready for grabs by anyone looking to make a serious splash when the temperatures finally rise.

To learn more and shop, visit lifetimecollective.com.

Fashion & Style

OB/VS Founder Kelly Dachtler on Climate-Adaptable Footwear and Changing the Shoe Game

"It's a three-in-one sneaker that converts into the ideal shoe for whatever environment you may find yourself in ... There has never been anything like it."

Skiing vs Snowboarding: A Brief Breakdown for Beginners

Which is better for beginners: skiing or snowboarding? Can there truly be a winner between the two, or is it entirely personal preference?
Fashion & Style

Flannel Suits are a Thing and You Should Wear One this Winter

If you've got flannel shirts, why not a flannel suit too?
Fashion & Style

Why You Should Own a Smoking Jacket (and the Best Ones to Buy)

Smoking jackets aren't just for smoking. They're also for lounging, lazing, lolly-gagging, and lay-a-bouting.
Fashion & Style

Decoding Men’s Streetwear and Street Style

How can a regular guy wear the chillest ‘fits without looking like a dad who just raided his teenage son's closet?
Fashion & Style

A Buyer’s Guide to Handmade Shoes and Sneaker Brands for Men

A great pair of handmade shoes should fit like a glove, reflect your individual style, and elevate your existing wardrobe, while hopefully not breaking the bank. 
Fashion & Style

Giveaway: Columbia’s Limited-Edition Stars Wars Parka Worn by the Crew of ‘Empire Strikes Back’

Warm enough for Hoth, cool enough for the whole galaxy, these parkas are no Jedi mind trick.
Fashion & Style

An Introduction to the Best Men’s Clothing Subscription Boxes

For the guy who has no idea what looks good on him and also hates shopping.
Fashion & Style

Toboggans, Toques, Stocking Caps: Whatever You Call Them, These Are the Best Beanies for Men

Whether you're a Southerner who calls them "toboggans," a Canadian who speaks of them as "toques," or a grandfather who refers to them as "stocking caps," the beanie is a winter staple that no man should be without.
Fashion & Style

Beat the Polar Vortex with These Cool Winter Clothes for Men

Winter style should blend functionality with fashion.
Fashion & Style

Zodiac Pays Tribute to Iconic Diver Watches with Vintage-Inspired Collection

A legacy of innovation continues today with the release of Zodiac's Super Sea Wolf Collection, built with adventure seekers in mind.
Fashion & Style

The Best Ugly Christmas Sweaters to Rock This Holiday Season

A “good” ugly Christmas sweater is one someone might find unacceptably hideous or even mildly off-color.
Food & Drink

Celebrity Chef Marcus Samuelsson on Harlem, the Kitchen, and Kevin Love

The famed co-creator of Red Rooster dishes on being involved in a new Banana Republic campaign with the NBA star.
Fashion & Style

Pick Your Puffer and Grab One of the Best Men’s Down Jackets for Winter

Whether you're looking for down jackets for winter climbing or sleek puffies for your cold commute, read on.