Clothing Startup Basic Outfitters Takes Center Stage on ‘Shark Tank’ This Week

By Geoff Nudelman Published January 5, 2017

New York-based Basic Outfitters has redefined the basic clothing game for men in just over a year.

The company has built a following and much fanfare through simple, efficient basics (think t-shirts, underwear, and joggers) in tailored cuts at affordable price points.

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Now, husband and wife founding duo Michael and Laura Dweck are taking Basic Outfitters to the next level with an appearance on competition show Shark Tank this Friday.

basic outfitters on shark tank — Image used with permission by copyright holder

“When we first started Basic Outfitters, we knew we were onto something big because we were addressing a real need and creating an incredible solution,” they said through a statement. “We intend to grow this business tremendously, and we knew that getting onto Shark Tank would fast track that growth.”

Along with 25% average month-to-month growth, their innovative “Create-A-Drawer” service propelled them onto the show. It’s a tailored service through their site where customers can fill their closet with socks, underwear, tees and joggers in just a few simple click. It’s an easy buy for the busy professional demographic they’re seeing plenty of.

Out of 50,000 companies that apply each year, the Dwecks were chosen to be one of 80 business featured on the show, which is pretty damned impressive.

You can tune in and see if they can strike a deal this Friday January 6^th at 9:00 PM EST / 10:00 p.m. PST on ABC.

Former Digital Trends Contributor

Geoff is a former contributor to The Manual. He's a native Oregonian who’s always up for a good challenge and a great hike…

Fashion & Style

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Norqain makes Independence Skeleton smaller and smarter

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Norqain has added two new 40mm models to its Independence Skeleton collection, offering slimmer, more refined options than the earlier 42mm watches. The updated timepieces feature a transparent mainplate design that enhances visual depth while showcasing the brand's commitment to innovative skeleton watchmaking.
The first model features a classic stainless steel case with brushed, polished, and sandblasted surfaces, accented by subtle turquoise details. The second adopts a bolder aesthetic with a black DLC-coated case, khaki rubber strap, and vibrant orange accents, creating a stealthier and sportier appearance.
Both versions are powered by the Norqain Caliber NB08S, a mechanical automatic skeleton movement that has earned COSC chronometer certification. This high-performance movement features 26 rubies and a personalized oscillating weight bearing the brand's logo. It offers a 41-hour power reserve, with the balance frequency operating at 28,800 vibrations per hour (4Hz), ensuring precise timekeeping.
The standout feature of these new models is the transparent mainplate positioned above the anthracite openworked dial. This innovative design element adds visual depth while housing Norqain's logo, marking a significant improvement from the previous 42mm versions where the logo was printed on the sapphire crystal.
The dials incorporate faceted black-plated indexes and diamond-cut hands filled with white X1 Super-LumiNova for optimal visibility in low-light conditions. The second hand's tip comes in turquoise on the steel version and orange on the DLC model, providing distinctive color coordination.
Measuring 40mm in diameter and 12.05mm thick, both models offer 100-meter water resistance and feature double anti-reflective, scratch-proof sapphire crystals on the front and back. The reduced case size makes these watches more wearable while maintaining the collection's bold skeleton aesthetic.
The steel version is priced at $4,490 on a rubber strap, with the matching steel bracelet option increasing the price to $4,790. The DLC-coated model comes with a choice of black or khaki rubber strap, both priced at $4,690.
These new Independence Skeleton models represent Norqain's evolution in skeleton watch design, combining traditional Swiss watchmaking excellence with contemporary aesthetics. The transparent mainplate innovation demonstrates the brand's commitment to advancing skeleton watch construction while preserving the visual drama that defines the collection.

Fashion & Style

Rolex Land-Dweller auction reaches $51,250 on eBay

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Rolex Dynapulse promo image

The first publicly available Rolex Land-Dweller has sold for $51,250 on eBay Live, more than three times its $15,350 retail price and confirming the watch's status as a serious competitor to integrated luxury sports watches like the Audemars Piguet Royal Oak.
The unworn 40mm stainless steel model, complete with box and papers, was listed by Tanner and Company with a starting bid of $15,000, just below the suggested retail price. However, intense bidding drove the final sale price to $51,250, just $2,000 shy of the combined retail prices of a Land-Dweller and Royal Oak "Jumbo."
Introduced earlier this year at Watches and Wonders Geneva, the Land-Dweller represents Rolex's most significant watch release in a generation. The timepiece features an integrated bracelet design inspired by 1970s sports watches and incorporates a revolutionary new escapement called Dynapulse, positioning it as a direct competitor to established luxury sports icons.
At retail, the Land-Dweller appears attractively priced compared to its competitors. The popular "Jumbo" Royal Oak in steel retails for $37,900, while the Patek Philippe Nautilus no longer exists as a three-handed men's model in stainless steel. The alternative 45mm Cubitus commands $43,263 at retail.
However, the secondary market tells a different story. The post-pandemic watch market has calmed from its highs but remains intensely competitive for hyped luxury sports watches. Both the Royal Oak and Cubitus command well into six-figure prices on used and gray markets, reflecting sustained demand that far exceeds supply.
The Land-Dweller's astronomical first sale price places it firmly in this rarefied territory, suggesting that Rolex's most hyped new model in years will follow similar secondary market trajectories to its Swiss competitors.
Two scenarios emerge for future Land-Dweller pricing. Either this first sale represents an inflated outlier that will normalize as more examples reach the market, or the extreme sale price will further inflate collector desire, driving values even higher for subsequent sales.
Given Rolex's history with secondary market pricing and the general trajectory of integrated luxury sports watches, the latter scenario appears more likely. The Land-Dweller's combination of revolutionary movement technology, integrated bracelet design, and Rolex's unparalleled brand recognition creates perfect conditions for sustained secondary market premiums.
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