Skip to main content

Clothing Startup Basic Outfitters Takes Center Stage on ‘Shark Tank’ This Week

New York-based Basic Outfitters has redefined the basic clothing game for men in just over a year.

The company has built a following and much fanfare through simple, efficient basics (think t-shirts, underwear, and joggers) in tailored cuts at affordable price points.

Recommended Videos

Now, husband and wife founding duo Michael and Laura Dweck are taking Basic Outfitters to the next level with an appearance on competition show Shark Tank this Friday.

basic outfitters on shark tank
Image used with permission by copyright holder

“When we first started Basic Outfitters, we knew we were onto something big because we were addressing a real need and creating an incredible solution,” they said through a statement. “We intend to grow this business tremendously, and we knew that getting onto Shark Tank would fast track that growth.”

Along with 25% average month-to-month growth, their innovative “Create-A-Drawer” service propelled them onto the show. It’s a tailored service through their site where customers can fill their closet with socks, underwear, tees and joggers in just a few simple click. It’s an easy buy for the busy professional demographic they’re seeing plenty of.

Out of 50,000 companies that apply each year, the Dwecks were chosen to be one of 80 business featured on the show, which is pretty damned impressive.

You can tune in and see if they can strike a deal this Friday January 6th at 9:00 PM EST / 10:00 p.m. PST on ABC.

Geoff Nudelman
Former Digital Trends Contributor
Geoff is a former contributor to The Manual. He's a native Oregonian who’s always up for a good challenge and a great hike…
AURALEE x New Balance is finally here – this is what it looks like
New Balance, AURALEE release their newest sneakers
pile of auralee and new balance sneakers

When AURALEE and New Balance first teased their 475 campaign around 11 months ago, fans were flocking for an official release date. While it’s taken some time to get there, the duo is finally ready to unveil the design to the world. During the brand’s Paris Fashion Week, AURALEE gave a glimpse into the new vintage-inspired sneaker that takes retro fashion to another level. Donning a pre-worn appearance, these new designs are on-trend and come with New Balance’s renowned performance features. Arriving in two colorways, this versatile sneaker can easily serve beyond the upcoming summer season. 

Finally introducing the AURALEE x New Balance 475

Read more
Merrell introduces a new slip-on sneaker for the season
Merrell releases new slip-on sneaker
pair of black merrell sneakers

Just in time for the summer season, Merrell has introduced a new slip-on sneaker perfect for any adventure on the trails or in the city. Taking on an updated version of a classic Merrell design, the newest Merrell sneaker is a hands-free option that seeks to make your life easier. As we approach the warmer weather, more brands are ditching the hassle of laces for loafer, sandal, or slip-on styles that are easy for on-the-go. A perfect travel sneaker, this Merrell option is another reliable choice for comfort, stability, and cushioning with each step. Featuring some of Merrell’s recognizable performance features, the new slip-on sneaker is a welcome, breathable, lightweight addition. 

Slip into action with the Jungle Moc Evo Vent 1TRL

Read more
Meet Blue Yonder: Marathon’s limited edition watch built for adventure and style
Marathon unveils exclusive Blue Yonder watch: Only 500 pieces available
The Blue Yonder timepiece up close.

Swiss engineering at its finest is unveiled with the announcement of Marathon’s limited edition timepiece, the SSNAV-DJ Blue Yonder, a dazzling blend of rugged durability adorned with striking modern aesthetics. This is a luxury timepiece designed for watch enthusiasts and adventurers alike, an exclusive offering that features a gorgeous blue bezel and matching strap.  The latest rendering serves as a fresh twist on Marathon’s signature military-grade design.

The Marathon style encompasses the quintessential elements of luxury

Read more