The Manual may earn a commission when you buy through links on our site.

Amazon’s Amazin’ In-House Brands for Guys are Making Us Very Happy

By Cator Sparks Published March 29, 2022

With around 300 million people clicking away on Amazon, cardboard boxes have replaced shopping bags as a status symbol. Being the ever so savvy brand that they are, Amazon has realized its popularity in the style arena and launched three in-house brands that are making men (and their wallets) very happy. Amazon Essentials, Buttoned Down, and Goodthreads are great-looking, basic labels with incredible price points.

Here is a breakdown:

Recommended Videos

Amazon Essentials

Since Amazon Essentials launched in February 2017, customers have provided feedback on what they want — from the fit to the fabric — to ensure these pieces are popular. Find everything from undershirts and athletic socks to polo shirts and wrinkle-free chinos.

Goodthreads

Goodthreads, which rolled out in January 2017, is the J.Crew of Amazon. Find your favorite Merino sweater, a wide variety of 100-percent cotton button downs, and the perfect slim fit chinos.

Buttoned Down

As you would expect, Buttoned Down is all shirting all the time, with some great cashmere sweaters thrown in. We love the wide array of business and casual shirts on offer here, made from non-iron, 100-percent Supima cotton backed by an unconditional, money-back satisfaction guarantee.

All of these labels are available exclusively for Prime members, so sign up if you haven’t already. Here are our top five picks from these three great brands.

Amazon Essentials Plaid Flannel Shirt –
Amazon | $18

Amazon Essentials Plaid Flannel Shirt — Image used with permission by copyright holder

Amazon | $18

Goodthreads Lambswool Cardigan – $40

Goodthreads Lambswool cardigan — Image used with permission by copyright holder

Amazon | $40

Button Down Cashmere Turtleneck – $99

Button Down Cashmere Turtleneck — Image used with permission by copyright holder

Amazon | $99

Goodthreads 5-pocket Chino Pant – $30

Goodthreads 5-pocket Chino Pant — Image used with permission by copyright holder

Amazon | $30

Amazon Essentials Tag-Free Boxers – $17

Amazon Essentials Tag Free Boxers — Image used with permission by copyright holder

Amazon | $17

Former Digital Trends Contributor

Cator Sparks was the Editor-in-Chief of The Manual from its launch in 2012 until 2018. Previously, Cator was covering…

Fashion & Style

Now is the perfect time to layer with UNTUCKit spring pieces

The spring collection for UNTUCKit is stocked with seasonal pieces

UNTUCKit quarter-zip

As the April showers come to a close, the May flowers will be in full bloom. While that sounds like a great time of year (unless, of course, you struggle with allergies), there is one thing that stubbornly sticks around this time of year, especially if you are north of the Mason-Dixon Line, and that is the cold snaps. The unpredictability of the spring means you are bound to have those days where you are a bit chilly in the morning and a little warm in the afternoon. The best way to combat this little problem is with the subtle art of layering. UNTUCKit is known for creating some of the most comfortable shirts of the last decade and a half, and they have released a spring collection that makes layering the simplest it's ever been.

Layering made simple

Fashion & Style

Hockerty uses AI models to showcase SS25 collection

Different models of different backgrounds creates a collection inclusive for all

Hockerty SS25 men on a car

We're living in a world of ever-evolving technology. While we look at trends from the past and see that we're pulling from yesterday to curate a stylish aesthetic, there's no doubt that technology propels us forward. Now, we were promised flying cars by 2015 in the movie Back to the Future, and we fell short of that. However, artificial intelligence is still surging forward and changing the way nearly every industry does business. Hockerty took the path of utilizing AI models to showcase their new spring and summer collection with diverse LLM models from different ages and backgrounds, ensuring it works for everyone. The Hockerty SS25 Collection is redefining classics with fabrics of the future and putting linen front and center.

Using linen to create timeless sophistication

Fashion & Style

Huckberry sends people on the adventure of a lifetime with the Explorer’s Grant

Find your inner explorer with Huckberry's help

Huckberry jacket

We were never meant to drive a desk. We were never designed to spend our days in a cubicle. We were designed to live under the sky with the sun and the stars able to stare down on us. We have long since forged a world of comfort, with customs of living indoors, safe from the dangerous sun and the deadly predators that roam at night. And ever since we forged that world, we've started to lose our connection to the great outdoors. That is why Huckberry is one of the most important brands for a man looking to reconnect with and recapture the spirit of our ancestors. But combining explorer's wear with fashion wasn't enough for Huckberry, they also want to send you on the adventure of a lifetime. They just wrapped up the fifth edition of the Huckberry Explorer's Grant, sending "John B. from North Carolina" on one of five life-changing adventures.

Choosing from five destinations and five dream rides