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Amazon’s Amazin’ In-House Brands for Guys are Making Us Very Happy

By Cator Sparks Published March 29, 2022

With around 300 million people clicking away on Amazon, cardboard boxes have replaced shopping bags as a status symbol. Being the ever so savvy brand that they are, Amazon has realized its popularity in the style arena and launched three in-house brands that are making men (and their wallets) very happy. Amazon Essentials, Buttoned Down, and Goodthreads are great-looking, basic labels with incredible price points.

Here is a breakdown:

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Amazon Essentials

Since Amazon Essentials launched in February 2017, customers have provided feedback on what they want — from the fit to the fabric — to ensure these pieces are popular. Find everything from undershirts and athletic socks to polo shirts and wrinkle-free chinos.

Goodthreads

Goodthreads, which rolled out in January 2017, is the J.Crew of Amazon. Find your favorite Merino sweater, a wide variety of 100-percent cotton button downs, and the perfect slim fit chinos.

Buttoned Down

As you would expect, Buttoned Down is all shirting all the time, with some great cashmere sweaters thrown in. We love the wide array of business and casual shirts on offer here, made from non-iron, 100-percent Supima cotton backed by an unconditional, money-back satisfaction guarantee.

All of these labels are available exclusively for Prime members, so sign up if you haven’t already. Here are our top five picks from these three great brands.

Amazon Essentials Plaid Flannel Shirt –
Amazon | $18

Amazon Essentials Plaid Flannel Shirt — Image used with permission by copyright holder

Amazon | $18

Goodthreads Lambswool Cardigan – $40

Goodthreads Lambswool cardigan — Image used with permission by copyright holder

Amazon | $40

Button Down Cashmere Turtleneck – $99

Button Down Cashmere Turtleneck — Image used with permission by copyright holder

Amazon | $99

Goodthreads 5-pocket Chino Pant – $30

Goodthreads 5-pocket Chino Pant — Image used with permission by copyright holder

Amazon | $30

Amazon Essentials Tag-Free Boxers – $17

Amazon Essentials Tag Free Boxers — Image used with permission by copyright holder

Amazon | $17

Former Former Digital Trends Contributor, The Manual

Cator Sparks was the Editor-in-Chief of The Manual from its launch in 2012 until 2018. Previously, Cator was covering…

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Jomashop launches ultra high-end watch sale: Cartier, Omega, Rolex, and more

Rolex Hulk on wrist

Jomashop just launched a Summer Sale for ultra high-end watches involving some of the best luxury watch brands, such as Cartier, Omega, and Rolex. Whether you're a beginner who needs to consult our luxury watches guide, or you're hunting for additions to your collection, you should take advantage of the discounts that have been rolled out for this sales event.

You can save up to thousands of dollars in Jomashop's ongoing sale -- feel free to look at all the watch deals that are part of it by clicking on the link below. However, we've also picked our three favorite offers, in case you want recommendations. Either way, you'll have to be quick as there are limited stocks available for these luxury watches. The more you delay your purchase, the higher the chance you miss out on the enormous savings up for grabs.

Fashion & Style

Get new Ray-Ban sunglasses at 42% off with this deal

The Ray-Ban Aviator Small Classic sunglasses on a white background.

If you're planning to buy new sunglasses, you should definitely consider Ray-Bans. The brand's popularity is only limited by its premium prices, but you can currently get some Ray-Ban Aviators with a 42% discount from Jomashop. From $191, they're all the way down to a more affordable $110. We're not sure how much time is remaining for you to grab the $81 in savings though, so you need to act fast and push forward with your purchase immediately if you want to get these sunglasses at nearly half-price.

Why you should buy the Ray-Ban Aviator Small sunglasses

Fashion & Style

Blancpain completes Fifty Fathoms collection with versatile 38mm additions

Blancpain's Fifty Fathoms collection spans 38-45mm for every wrist preference

Fifty Fathoms collection 38mm additions

Blancpain finishes the Fifty Fathoms Automatique collection with new 38mm pieces, creating a full three-size line for every wrist. After releasing the mother-of-pearl dégradé models in petal pink and smoky black, the company now offers classic 38mm options in stainless steel, grade 23 titanium, and 18-carat red gold, with blue or black sunburst dials.
The introduction of the 38mm model marks a notable shift for Blancpain’s dive watch, which began in 1953 under CEO Jean-Jacques Fiechter. The first Fifty Fathoms set the standard for professional dive watches—featuring a locking rotating bezel, improved water resistance, a luminous and high-contrast dial, automatic winding, and anti-magnetic protection. These features remain important today.
Blancpain says, “This isn’t simply a scaled-down version,” about the new size. The company carefully designed the 38mm case to achieve balance, harmony, and presence on all wrist sizes, bringing new options while keeping the classic Fifty Fathoms look.
Market response shows the wide appeal of this format, moving beyond old gender limits. Demand is high among women who want sporty, well-made watches for smaller wrists, and the 38mm size also attracts men who prefer smaller, lighter cases. This fits with Blancpain’s idea of making “a line for everyone” instead of products for specific genders.
The Blancpain Manufacture Caliber 1150 demonstrates strong technical skill. It beats at 3Hz and offers a 100-hour power reserve. The movement, which winds automatically, features a silicon balance spring for improved anti-magnetic performance. A sapphire crystal caseback reveals the fine finishing, including an 18-carat gold rotor with NAC coating, inspired by the 1953 watch.
The expanded collection now forms a clear family structure with 38mm, 42mm, and 45mm choices, ensuring the right size for different tastes and wrists. This broader approach reflects today’s market needs for sizing that includes everyone and goes beyond outdated gender ideas.
Blancpain’s Ocean Commitment (BOC) continues to support ocean exploration projects, connecting the brand’s watchmaking history with modern environmental awareness. The Fifty Fathoms story now goes beyond just telling time, extending to ocean conservation.
With three sizes now available, the Fifty Fathoms Automatique achieves Blancpain’s aim of making the collection accessible to all, while also honoring seventy years of dive watch progress. The collection shows how respected designs can evolve with smart sizing without losing technical skill or good looks.
This completion makes the Fifty Fathoms a truly complete dive watch family. Its definition no longer comes from wrist size limits but from its inclusive approach to luxury sports watch ownership.