Skip to main content

Take the Ultimate Desert Road Trip with Lamborghini’s Serata Dubai

Serata Dubai Lamborghini
Lamborghini Club America

A few minutes behind the wheel of a Lamborghini would tick off a handful of bucket list must-dos for the average auto enthusiast. But, what about an exclusive, all-inclusive, superlative-filled road trip across some of the world’s fastest roads? That’s precisely what Serata Dubai is all about.

The inaugural event, hosted by Lamborghini Club of America, is a lavish, ultra-exclusive trip filled with experiences befitting the Lamborghini lifestyle. Maybe you’re unsure what that means because you don’t own an exotic Italian supercar (sorry to hear that). Consider that the event will take place over five action-packed days in Dubai, which should provide a clue. This is arguably the world’s most extravagant city where they built a 500-foot, gold-plated picture frame just because they could. Serata Dubai promises to be every bit as over the top.

Recommended Videos

Tour-goers will experience the biggest, the fastest, the highest, and the most luxurious things the Middle East has to offer. The trip kicks off with a gala dinner at the Burj Al Arab, the world’s self-proclaimed “only seven-star hotel.” Days will be spent cruising the deserts of the UAE, including a trip to Jebel Jais Mountain, the country’s highest point. The itinerary even includes a VIP Formula 1 Grand Prix experience, plus bonus time in the driver’s seat at a private Dubai Autodrome track event with Lamborghini’s former chief test driver Valentino Balboni. When not behind the wheel, drivers will visit the Armani Lounge for a gold cappuccino, enjoy lunch at the world’s highest restaurant inside the Burj Khalifa, trek the Arabian desert and dine with Bedouins, train in the classic sport of camel polo, and relax with a sunset dinner cruise aboard a world-class superyacht.

Lamborghini Club of America dates back to 1975. It was founded to honor Ferruccio Lamborghini who almost single-handedly defined the automaker’s legacy over the last fifty years. The club’s exclusive, world-class events include Super Trofeo and the annual Serata Italiana and Monterey, California meetups, all of which bring together the world’s most affluent exotic car collectors.

Serata Dubai is scheduled for November 21-26, 2019, to coincide with two of the world’s most notable automotive events: Formula One Abu Dhabi Grand Prix and the Dubai International Motor Show. Interested road-trippers can request pricing through the Serata Dubai website. But, frankly, if you’re shopping seriously for this kind of ultra-luxe getaway, it’s difficult to imagine that money is an object. With only fifty seats available, it’s expected to sell out fast.

Mike Richard
Mike Richard has traveled the world since 2008. He's kayaked in Antarctica, tracked endangered African wild dogs in South…
Topics
Infiniti QX80 Sport makes a bold entrance — here’s what’s new
Infiniti announces new "sport" trim for QX80
2026 Infiniti QX80 Sport

The Infiniti QX80 just got a bit sportier. Nissan’s luxury division has announced a “Sport” version of its popular SUV will be hitting the streets later this summer.

Tiago Castro, vice president, INFINITI Americas says: "We know that luxury drivers are looking to make a bold entrance wherever they go, so for 2026, we are dramatically amplifying QX80's Artistry in Motion styling with a SPORT grade offering a sleek, darkened appearance."

Read more
Bentley unveils stunning one-off Batur Convertible by Mulliner
Bentley reveals first bespoke Batur Convertible by Mulliner
First Customer Batur Convertible left front three quarter view.

Bentley's Mulliner custom vehicle division recently revealed the first Batur Convertible. This unique car, designed in close collaboration with its buyer, features a One plus One interior with different colorways for the driver and the single passenger. It's also the most powerful convertible Grand Tourer Bentley has ever created.
Why the Batur Convertible is significant

The bespoke Batur Convertible intentionally employs exterior and interior design to emphasize the car's performance. If the exterior design reminds you of classic racing cars, that's intentional. The 'driver-focused cockpit' featuring Beluga black and Linen colorways, respectively for the driver and passenger, keeps the focus on the driver.

Read more
Ford celebrates Bronco legacy with 60th anniversary edition for 2026
2026 Ford Bronco 60th anniversary package debuts with bold styling
Two 2026 Ford Bronco 60th Anniversary Package SUVs parked on desert sand.

Ford is celebrating the Ford Bronco's lengthy 60-year legacy with a special anniversary edition.  The first-generation Bronco was introduced on August 11, 1965. Now in its sixth generation, the 2026 Bronco 60th Anniversary Package will be available to order in October with the 4-door Outer Banks model equipped with the brawny Bronco Sasquatch package.
Why the Bronco is so special

Considered the first sport-utility vehicle by many, the Bronco has always combined off-road capability and performance since its introduction. Even though production was suspended for 25 years from 1996 to 2021, Bronco fans, old and new, welcomed the announcement of its return and eagerly awaited the closest competitor to the Jeep Wrangler Unlimited.

Read more