Skip to main content

Rolls-Royce Just Debuted a $47,000 Picnic Basket Because Why Not?

Rolls Royce

For the truly well-heeled gentleman, there comes a point in life when there’s nothing new or exciting left to buy. When the closet is already stocked with alligator skin luggage and bulletproof attache briefcases; when the garage has so many supercars that you’ve forgotten how many Ferraris you own; when your superyachts have their own satellite yachts; when Stacy Keach has thoroughly profiled your illicit one-percenter shenanigans on American Greed. Thankfully, for the man who almost literally has everything, Rolls-Royce just announced an absurdly luxurious picnic basket to end all picnic baskets.

But, first, don’t call it a “picnic basket.” While it might technically be a basket-like case for keeping one’s picnic accouterment, the Rolls-Royce Champagne Chest is a museum-quality accessory that’s probably best kept under glass rather than enjoyed in the real world. Like the brand’s bevy of flashy, over-the-top luxury cars, it’s an unnecessary uber-luxe toy done only the way Rolls-Royce knows how.

Their announcement is so thick with superlatives that it’s easy to forget that, again, this is still just a picnic basket:

“The House of Rolls-Royce is delighted to present the Champagne Chest, the latest addition to the Rolls-Royce accessory portfolio. Rich in the understanding of true luxury and epicurean pleasure, the Rolls-Royce Bespoke Design Collective envisioned an accouterment intended to delight, suitable for the most extravagant of environments from a superyacht to the terrace of a private residence.”

The Champagne Chest is indeed designed like a work of art. The aluminum and carbon fiber chassis is wrapped in Natural Grain leather and embossed with the brand’s iconic Spirit of Ecstasy. With the press of a power button, the outer lid automatically converts into a Tudor Oak wood serving tray with a laser-cut stainless steel inlay. Four embroidered cotton napkins are hidden beneath the lacquered finish. The illuminated interior presents four hand-blown crystal Champagne flutes arranged in the figure of a V12 engine. Built-in thermal Champagne coolers keep the bubbly at the optimal drinking temperature.

The chest’s two accompanying side “hammocks” are designed to hold canapés or caviar. It’s capable of transporting two thirty-gram tins of gourmet caviar in twin thermal caviar caissons. The best part is a pair of Mother-of-Pearl spoons is included for maximum caviar enjoyment. If caviar isn’t your thing, Rolls-Royce also offers three porcelain bowls in a matching thermal case for those interested in serving alternative snacks.

The Rolls-Royce Champagne Chest is now available exclusively at official Rolls-Royce dealerships. The base price starts at £37,000 (approximately USD $47,000) excluding local taxes, but the company is happy to customize the chest however their clients like – for an additional fee, of course. But honestly, if you’re in the market for a damn Rolls-Royce-branded picnic basket, we assume you’re at a point in life where prices don’t much matter.

If you’re looking for another reason to pull a few grand out of your Caribbean tax shelter, check out this $273,000-dollar Louis Vuitton Trunk that doubles as a bar cart for all your impromptu, high-altitude Hennessy parties.

Editors' Recommendations

Mike Richard
Mike Richard has traveled the world since 2008. He's kayaked in Antarctica, tracked endangered African wild dogs in South…
This luxury cruise is perfect for Aston Martin, F1 fans
Aston Martin and F1 take to the seas
Side view of Aston Martin Formula 1 car

The Aston Martin nameplate evokes images of style, sophistication, and performance. From the legendary DB5 to today’s Vantage, the company’s vehicles have a combination of muscle and verve that’s hard to match. Sultry bodywork and roaring powerplants make a scene, whether on the road or track.

Similarly, Formula 1 inspires passion and excitement like few sports can. Racecars on the leading edge of tech compete on storied circuits, requiring lightning-quick reflexes from the world’s best drivers. Each race brings tension and drama, as drivers and machines explore the limits of performance. 

Read more
2025 Cadillac Optiq BEV: Entry-level compact dual motor SUV with 300 miles of range
Entry-level Cadillac EV comes fully-loaded for global buyers
2025 Cadillac Optiq left side profile view parked on a concrete rooftop of a contemporary building.

Cadillac continues to fill its model lineup of Battery Electric Vehicles (BEV) with the 2025 Cadillac Optiq. Last year, GM's premium brand introduced the brand's largest BEV, the Cadillac Escalade IQ SUV. The new, well-equipped Optiq is set to assume the role as the global entry-level Cadillac, with a sportier demeanor than some might expect. Cadillac debuted the Optiq in Paris, underscoring its positioning of the compact SUV as a gateway vehicle to attract new buyers worldwide to the brand.
Why the Cadillac Optiq matters

Cadillac is building its global BEV stable. The Optiq joins the Lyriq, Escalade IQ, Rolls-Royce competitor Celestiq, and the 2026 Vistiq three-row SUV. Cadillac has taken full advantage of the transition to vehicle electrification to shift from its traditionally staid line of large sedans for American Baby Boomers. Cadillac increased its market share of younger buyers by 5% in the past five years, according to John Roth, vice president of Global Cadillac. By rolling the 2025 Optiq out on the world stage with sales scheduled in more than 10 international regions, Cadillac aims to expand the brand's appeal. The Optiq will lead that effort, positioned as a competitively-priced luxury SUV.
2025 Cadillac Optiq: Features and prices

Read more
2025 BMW 3 series: Mild hybrids with chassis tuned for sportiness and comfort
BMW continues to refine and improve the 3 Series Sedan comfort and sportiness
2025 BMW 3 Series direct front view driving on a mountain road.

A 50th birthday can be a good time to pause and consider one's life, accomplishments, and future goals—for people, maybe. BMW, however, isn't contemplating strategic shifts for the 2025 3 Series as the model celebrates its 5oth anniversary. BMW launched the first generation 3 Series in June 1975.

The 2025 3 Series wasn't due for a dramatic upgrade—the current seventh-generation platform debuted in 2022. To celebrate the commencement of its sixth decade, however, the 2025 3 Series will be dressed up with new exterior and interior details, including a new curved display. It's BMW, however, so the updates aren't just about appearance. BMW also re-tuned the 2025 3 Series chassis to further refine its blend of sportiness and comfort.
Why the BMW 3 Series matters

Read more