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Why Ford reduced the price of the F-150 Lightning by almost $10,000

This Ford truck just become even more affordable

By James Dolan Jul 26, 2023 5:00 AM

Ford F-150 Lightning towing a load — Ford

If you want an electric pickup, the Ford F-150 Lightning is one of the few available options on the market. With a starting price of $39,974 when it was first sold in April 2022, the Ford F-150 Lightning was the most affordable electric pickup. However, Ford was forced to increase the price of its cheapest F-150 Lightning model to $59,974 by March 2023. This was due to the global chip shortage, inflation, and other trending car factors in 2023. Ford also increased the BlueCruise subscription from $200 to $800 per year.

But even with a starting price of $59,974, the Ford F-150 Lightning was still a cheaper option than other electric pickup trucks like the Rivian R1T and GMC Hummer EV that are currently on sale. However, there was still a problem on the horizon — the Chevy Silverado EV and Tesla Cybertruck expected to be delivered in late 2023 and early 2024 could overthrow the F-150 Lightning as the most affordable electric pickup. That’s if the Chevy Silverado and Tesla Cybertruck will be sold as advertised.

Ford F-150 Lariat model. — Ford / Ford

The cost of a Ford F-150 Lightning

Well, Ford isn’t going to take any chances, and it slashed the prices of its electric pickup by almost $10,000. In the announcement, Ford revealed that the F-150 Lightning Pro trim will now be sold at $49,995, down from $59,974. With the Chevy Silverado EV starting at $52,000, it means the F-150 Lightning will still hold the title for the most affordable electric pickup in America.

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Besides that, the most expensive F-150 Lightning model is now sold at $91,995 after Ford slashed its price by almost $6,000. Additionally, the Lariat Extended Range model is now available at $77,495. This makes it eligible for the federal EV tax credit since it’s now sold for less than $80,000.

The F-150 Lightning Lariat standard range price has been reduced to $69,995, which is the same price as the XLT Extended Range model. Alternatively, you can choose the F-150 Lightning XLT standard range at $59,995. However, if you want the cheapest option after the Lightning Pro model, you can buy the XLT standard range (311A) at $54,995.

Coincidentally, Ford made the announcement to reduce the prices of the F-150 Lightning models after Tesla announced that the first Cybertruck rolled off the production line. If the Cybertruck starts at less than $40k, it could be the cheapest electric truck — but that’s unlikely to happen considering that it’s almost four years since it was announced and Tesla removed its price from its website.

James Dolan is an automotive writer with extensive work experience having been published on The Drive, Hot Cars, Green… Read Full Bio

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