Skip to main content

Biggest men’s skincare concerns? Under-eye bags, wrinkles, and acne, study says

A new study peels back the layers on the most common men's skincare concerns

There’s often a hyper-focus on women’s skincare. Blame the lifestyle magazines and marketing pros. However, men also have concerns, and a new study is bringing them to the forefront.

A new report, Augmenting the Beauty Consumer Journey in 2023, from Finnish beauty technology company Revieve is shedding light on the differences between men and women regarding skincare concerns and behaviors.

Both genders have similar overarching goals and pain points. According to the report, people are primarily concerned with wrinkles, under-eye bags, and acne, regardless of gender.

man using skincare mask
Image used with permission by copyright holder

“The differences in skin concerns between male and female users correlate to what we see in the dermatology field,” Helen Robertshaw, the dermatology advisor at Revieve, said in a press release. “Overall, both user groups are concerned about aging because one’s skin appearance reflects a person’s health and well-being – and wrinkles are the most notable sign of this. In addition, younger looks are associated with attractiveness — so it is not surprising that people focus on treating wrinkles.”

Still, there were some gender-related differences. Male users were likelier to describe their skin as oily, while most women reported having combination skin. Female users were more likely to engage with AI skin analysis tools (77% of women vs. 69% of men).

Revieve’s report also showed that online selfie analysis helps users feel more confident purchasing more products. The add-to-cart rate is 86% higher for selfie-takers than their non-selfie-peers. What’s more, self-takers take more purchase-related actions.

“We are seeing a massive shift in commerce forcing the beauty industry to transition towards relationship commerce,” Sampo Parkkinen, the CEO at Revieve, said in a press release. “This means getting to know your customers individually and continuously providing a personalized brand experience. Our latest report unveils how deep into a customer’s skin AI and AR-powered solutions can get.”

While some of the report is aimed more at the beauty industry, it does reveal some key points: Men have skincare concerns. Furthermore, they are looking for a personalized experience that helps them feel confident choosing products to address problem areas and achieve their desired goals.

In addition to beauty tech tools, some ways you can learn more about men’s skincare so you can make informed decisions include:

  • Reading up on ingredients. Do you need hyaluronic acid? Is a retinol product right for you? A little homework on men’s skincare routine pro tips can help you identify products and ingredients you may want to look into adding to your regimen.
  • Speaking to a dermatologist. Men’s skincare — like any skincare — is highly personal. A telehealth or in-person visit to a dermatologist can help you sift through the industry jargon.
  • Patch test. Even with the best information and advice, skincare is highly personal. Regardless of your skin type or what you read, it’s always a good idea to patch-test a product on a small area of skin for a couple of days. If you don’t notice any irritation, it’s likely good to use.

Finally, you deserve to feel good in the skin you’re in. No product is guaranteed to fix every issue — and you can’t avoid aging — but the right information can give you a chance to find the products best suited for you.

Editors' Recommendations

BethAnn Mayer
Beth Ann's work has appeared on and In her spare time, you can find her running (either marathons…
Keep your lips moist and smooth with the 11 best lip balms for men
No more cracked and dry lips with these products
A man putting on lip balm

Whether it's scorching hot or freezing cold outside, it's essential not to neglect a necessary step of your grooming routine: Your chapped lips. It's quite normal that direct exposure to the sun causes our skin -- especially our kissers -- to become dry. That's why we put together the best lip balms for men packed with oils, acids, SPF, and all the crucial ingredients your lips need to thrive this season and beyond.

Try these top products
Below are our favorite lip balms to get ultra-hydrating lips. These choices are the best lip balms for dry lips and for chapped lips and to keep them moist.

Read more
The 8 best travel-sized men’s grooming products to please TSA officers
Keep all your comforts at hand with these travel-sized containers
TSA going through toiletries

Travel is fully back in the swing of things, but there are still some critical elements you need to add to your bag (and your dopp kit) before you hit the road again, like the best travel-sized men's grooming products. Keeping your grooming routine in check while on the road is as important as knowing what to pack, be it the best slip-on boots or an everyday carry-approved wallet. And properly sized grooming selections, the kind that won't get confiscated and thrown out by the TSA, are a must-have for the modern man on the go these days.

It's not as hard as it sounds at first, because plenty of your favorite grooming brands have downsized their essentials in ways that are very friendly to your dopp kit and your wallet. The great news is that you can even replicate practically every step of your routine when on the road, thanks to handy travel-sized picks (remember, liquids, gels, creams, or paste must weigh under 3.4 ounces in a travel-sized container).

Read more
A dermatologist explains the best winter skincare routine
How to keep skin moisturized during cold weather
Man applying face cream.

As winter approaches, scarves, hats, warm coats, and gloves get pulled out of storage, and piles of winter boots start lining the front door instead of flip-flops and running shoes. Knowing how to keep skin moisturized is important in any season, but especially during the winter months. Getting out the door in the morning clad to face the elements becomes a laborious process of bundling up and protecting every inch of exposed skin from chilling winter winds and frigid air.
However, sometimes, no matter how meticulous you are at covering your skin from the cold, dry, winter air, you can still find your skin feeling itchy, dry, and chapped in the winter. As much as your clothing has to change with the seasons, your skincare routine may need an overhaul in the winter to keep it as supple, soft, smooth, and hydrated as it is in milder seasons.
Many men deal with excessively dry skin in the wintertime, but this doesn’t have to be a given. With a good moisturizing routine and the right skincare products, you can get through even the chilliest and driest winter months with healthy, nourished, soft skin. To help make this the winter your skin doesn’t flake and has an enviable, hydrated glow, we spoke with Dr. Rebecca Bialas, MD, MPH, the Co-Founder of CLARA Dermatology. She filled us in on all the best winter skin care tips for men to help keep your skin moisturized during cold weather.

Why does skin get dry in the winter?
Dry skin in the winter doesn’t just refer to the skin on your face, body, and hands. Bialas said that many men also deal with chapped and dry lips and flaky scalps (seborrheic dermatitis) in the winter. “In winter, the colder air and indoor heating both reduce the amount of moisture in the air, so our skin tends to dry out more quickly,” she said.

Read more