Skip to main content

Voilà Coffee wants to reinvent the way we see instant coffee

instant coffee, voila coffee
We don’t know about you, but when we think of instant coffee, images of crystalized grounds that come in containers with labels like Nescafé, Folgers, and Maxwell House. There’s just something about it that is watered down and doesn’t taste like the specialty stuff we brew at home and purchase on our coffee breaks. Kent Sheridan wants to change that with Voilà Coffee.

Related: Easy Iced Coffee

Related Videos

Voilà started out of a desire to drink amazing specialty coffee anywhere and anytime,” says Sheridan. “When you really care about a good cup of coffee, it can make traveling, camping, or even just fast-paced mornings difficult. Spending five to ten minutes making a pour-over isn’t always practical.”

So Sheridan went out on a quest to create a high-quality instant coffee that tastes just as good as brewing it. “Typical instant is always made using commodity grade coffee, roasted until it’s so greasy and charred that there’s absolutely no chance of sweetness or flavor left in the beans, then it is extracted by high pressure steam into a coffee goop before it’s freeze dried,” explains Sheridan. “Voilà is made with some of the world’s best coffees (typically 85 pts or higher on an exponential grading scale) and roasted by well-respected specialty roasters across the U.S. to bring out the unique characteristics and flavor of each coffee. It’s then brewed up to near-perfect extractions to highlight flavor, acidity, body, sweetness, and complexity. So that all you have to do is add water… & Voilà!”

Sheridan is trying to launch Voilà Coffee on Kickstarter and so far, the preliminary results have been nothing but positive. Its roasters are so impressed that they can’t believe that they are drinking instant coffee. Sheridan is sure that you’ll feel that way too. “I’m confident that no one would be able to point out that they are drinking a cup of instant coffee,” he said.

For more information, visit

Editors' Recommendations

The best Irish whiskeys come in these 12 bottles
Looking for a great Irish whiskey to try? Start with this proper list of a dozen best bets.
whiskey bar

Ireland knows a thing or two about whiskey. After all, it's home to the oldest commercial whiskey distillery in the world, dating back to 1608. But with such a rich heritage and plethora of options, where should you direct your glass?

Well, Irish whiskey is actually a pretty manageable category, unlike the endless seas of, say, Napa Valley Cabernet Sauvignon or Scotch. Despite its massive popularity, Ireland hosts a relatively small amount of distilleries. But there's plenty of variation and quality within that span and we have our favorites.

Read more
How to make a caipirinha, a perfect day drink
Caipirinha: This refreshing and sweet Brazilian cocktail is amazing and a surefire hit


Novo Fogo Cascadian-Caipbeerinha.

Read more
Warm up with these 10 stellar Tiki cocktails
From tropical fruit to vibrant colors, these delicious Tiki drinks will knock your socks off
mai tai

Tiki culture is a wealth of riches, not to mention elaborate drinks. For the out of touch, it's mere escapism, a way to feel like you're somewhere warm and cozy. But for those in the know, Tiki is an art form, a genre, an entire culture.

It all began in the South Pacific and gradually spread to famous hotel bars and, ultimately, the best recipe books. Yes, it's a vacation in a glass, and that glass might just be a pineapple, coconut husk, shared bowl, or Tiki mug, but it's also a category of some of the most interesting drinks on the planet (with a devout following, we might add).

Read more