Skip to main content

Jägermeister’s New Product is For Sipping, Not Shooting

Jagermeister Manifest neat bar
Image used with permission by copyright holder

Some spirit brands put out new expressions every year and some brands put out new expressions multiple times per year. Others, like Jägermeister, wait a century to put out just their second brand extension ever. This month, the famed German liqueur released its new product: Manifest, a super-premium spirit designed not for the Jägerbombs of early aughts fame, but for sipping.

Jack Carson, director of innovation for Mast- Jägermeister US, says the liqueur is a great way for people who’ve not tried Jägermeister before to see the care and quality that goes into making the brand’s spirits, adding, “Manifest represents a bold new proclamation of unparalleled quality and provides us with an opportunity to engage new consumers.”

The new spirit (which comes in at 38 percent ABV, 3 percent higher than the original) uses even more botanicals (bumping up the number from the already-impressive 56) and increases the number of macerates from four to five.

Jagermeister Manifest bottle
Image used with permission by copyright holder

“Our master distillers have used the utmost diligence and their wealth of experience to refine our strictly guarded Jägermeister recipe and enhance the masterly well-rounded production process,” Dr. Berndt Finke, head of raw materials and manufacturing for Mast-Jägermeister SE, said in a statement.

Full-bodied and fairly robust, Manifest has sweet anise and dried fruit notes that give way to subtle spice and aromatic bitters. On the finish, you’ll find vanilla and oak, coming from the small and large oak casks in which the spirit spends more than a year before bottling.

The brand says Jägermeister Manifest is best served neat, but we think it holds up well on a rock or as a component of a modified Old Fashioned.

Manifest comes in a clear bottle with a hand-applied Jägermeister emblem in a bronze accentuate. It will be available for limited release for around $60 per 1L bottle. It is also available in a number of cocktail bars across the country (including, but not limited to: Dante in New York City, The Hawthorne in Boston, Broken Shaker in Chicago, Martha in Philadelphia, Occidental in Washington, D.C., and Sweet Liberty in Miami.)

Want to know the story behind how Jägermeister got started? Check out our brief history of the herbal liqueur here.

Sam Slaughter
Sam Slaughter was the Food and Drink Editor for The Manual. Born and raised in New Jersey, he’s called the South home for…
How to grill chicken correctly for a tender, delicious barbecue
Looking to ace that grilled chicken recipe this summer? Here's how
Chicken drumsticks on grill

It's grilling season. It's time to stock up on charcoal, pellets, and propane and get ready to enjoy some quality outdoor time with your friends and family. Aside from burgers and brats, chicken is also a grilling go-to for those guests who require a healthier option.

The difference between burgers and brats and the delicious white meat is that chicken can be tough to get right on the grill. We've all had a piece of grilled chicken that was drier than shoe leather. This quick guide on how to grill chicken will help you every step of the way through the process of grilling up tender, moist, and delicious chicken.
The tools of the trade

Read more
How to make a Dark and Stormy, the rum-centric sibling of the Moscow Mule
It's got the spice of a Moscow Mule with the kick of dark rum: The Dark and Stormy
Dark and Stormy cocktail

Is there a more evocative cocktail than the Dark and Stormy? The name alone sends you to a warm but restless ocean with a thunderstorm overhead.

Now, before you think you've been there and done that, ask yourself this: Did your Dark and Stormy drink involve fresh ginger? Was it made with the right kind of rum? If you're not exactly sure, read on. We're here to make sure your next take on the classic Dark and Stormy cocktail is as good as it can be.

Read more
This is the best wood for grilling and smoking, according to an expert
Curious about what wood to use for the best tasting food from your grill? Here's what a pro says
Steak on the grill

When it comes to grilling and smoking foods, it's hard to beat old-fashioned firewood for both a heat source and flavor. But did you know that different types of wood will actually bring different flavors to your cooking? Today we will look at the best wood for grilling and the differences between some of the most popular woods to cook with.
The warm glow and crackle of a true wood fire is borderline irresistible, but the stuff in your woodpile may not be the best choice for cooking with. We will explore some favorite wood types you can use to grill and smoke a steak that can be used in almost any smoker or charcoal grill.

What kind of wood is best for grilling?

Read more