Skip to main content

Iron Chef Morimoto Continues Building His Empire with Easy Cup Sake

Easy Cup Sake

Even if you didn’t know you needed sake in an “easy” container, you do, and chef Masaharu Morimoto has you covered with his launch of Easy Cup Sake.

As more and more brands start canning beers, wines, and cocktails, it was only a matter of time before sake hit the shelves in a new package. Unlike the others, Easy Cup Sake doesn’t put sake in a cup, but in a “picnic-friendly five-pack of resealable” 210mL glass cups.

Easy Cup Sake doesn’t put sake in a cup, but in a “picnic-friendly five-pack of resealable” glass cups.

Morimoto’s new beverage innovation “replaces the typically daunting process of sake selection” by placing them in the resealable containers. The liquid inside the containers is a “premium grade Yamada Nishiki Rice which has been polished to 70% and brewed with the famously pure Fushimizu water.”

“Sake is not easy to understand,” Morimoto says. “I’m making it easy.”

Morimoto rose to fame as a star in both the Japanese and American versions of Iron Chef, starting in 1998. By 2001, Morimoto opened his first restaurant in Philadelphia, followed by spots in New York, Napa, Honolulu, Boca Raton, Mumbai, New Delhi, Mexico City, Tokyo, and Maui. In 2015 he opened Morimoto Asia Orlando at Disney Springs and then in 2016 opened Momosan Ramen and Sake NYC and Morimoto Las Vegas. Last year, he brought his restaurant count to 16 with restaurant openings in Waikiki, Dubai, and Doha and number 17 is set to open this year in Seattle.

Morimoto also has two cookbooks: Morimoto: The New Art of Japanese Cooking and Mastering the Art of Japanese Cooking.

Easy Cup Sake

As his empire of restaurants has grown, so too have his other entrepreneurial endeavors. Easy Cup Sake isn’t even his first beverage endeavor. He has brewed a line of beers with Rogue Ales & Spirits, Morimoto Cabernet Sauvignon with Mondavi, and two lines of premium sake. Outside of beverages, the chef also has Miyabi Morimoto Edition knives and Morimoto instant ramen and miso soup.

He’s not busy at all is what we’re saying.

Easy Cup Sake can be found at Morimoto NYC, the New York and Waikiki locations of Momosan Ramen & Sake, as well as many retail locations across the country.

It’s not exactly the normal beach or backyard BBQ beverage, but the next time you’re headed out and want to reach for something different, sake can now be an option.

Pat Evans
Former Digital Trends Contributor
Pat Evans is a writer based in Grand Rapids, Michigan, focusing on food and beer, spirits, business, and sports. His full…
Get ready for party season with these batched summer margaritas
Coconut margaritas and prickly pear margaritas for a crowd
batched margarita recipes dsc03954 1

When you're preparing drinks for a crowd, batching cocktails is always a great idea. While it's great fun to make customized drinks for each of your guests, and that's something you can and should attempt for smaller gatherings, with a larger group you won't have time to individually mix drinks for each person. I find that it's fun to make individual drinks for groups of five or six, but more than that becomes difficult and has you running around the kitchen all night.

Instead, make your life easier by preparing a large amount of one or two cocktails ahead of time. You can mix up a big batch of drink and leave it in your fridge, then add ice when your guests arrive and garnish each drink as you serve it. That way, people still get the special feeling of a delicious cocktail but you won't be quite so frantic while trying to host.

Read more
A pair of regenerative whiskies to promote sustainable farming
WhistlePig and Brother's Bond are teaming up with this pair of American whiskies
regenerative whiskies whistlepig brothers bond bb wp bundle 6 scaled jpg

Beloved whiskey brand WhistlePig is known for its interest in farm to bottle production, with a focus on farming practices similar to what you'll find in many high-end restaurants. Now, the brand is teaming up with bourbon manufacturer Brother’s Bond to promote sustainable farming with each company releasing its own farm-based expression.

WhistlePig is debuting its new annual release of its FarmStock Beyond Bonded Rye Whiskey, and Brother’s Bond is releasing a Regenerative Grain Straight Bourbon Whiskey. The two brands will be donating a portion of sales from each bottle to Regenerate America, a regenerative agriculture coalition which aims to promote sustainable farming and health soil.

Read more
4 simple gin cocktails anyone can make (that taste delicious)
Everyone can make these gin-based cocktails
gin cocktail

 

While we mix with any spirit during the warmer months (we live a good whiskey Highball), we tend to gravitate towards un-aged spirits like blanco tequila, vodka, white rum, and gin. The latter just might be our favorite spirit to mix with between June and September for a variety of reasons.

Read more