Skip to main content

The Manual may earn a commission when you buy through links on our site.

Worn Out Wednesday – Viktor Tell

Today we speak to Viktor Tell, one of the two Swedes behind the immensely popular Happy Socks brand. Here is how it all began…

Six years ago, my friend Mikael and I were lying on his living room floor drinking lemonade and talking about life. We both wanted to do something new and we had just spoken about opening a hotel in Bali. Great idea!

Then we can sell socks on the beach! Micke immediately jumped on the idea and four weeks later Happy Socks was born with 60,000 pairs of socks on the way. Since then we have sold in over 70 countries and have done numerous fun projects together with great creatives like Bearbrick, Terry Richardson, Mindcraft, David LaChapelle and now Snoop Dogg in November!

Now after six years running in socks we have decided to launch underwear which will hit stores August 1st. It feels awesome and the future is brighter then ever! But there is still no hotel in Bali. Not yet. Ha ha.

As for Viktor’s personal style:

Jeans: I am living in my Black Levis 501s.

Shirts: I mostly wear loose fitting shirts. Our Legacy and Another Shirt Please would be the brands if they are not from my dad’s country house closet. And you can never have enough t-shirts from when you thought you could skate!

Pants: See ‘Jeans’!

Suits: I don’t get to use them too often but the three I have are from Our Legacy  and Martin Margiela.

Shoes: Adidas Stan Smiths have been a good companion for many years.

Accessories: I’m always sporting our socks and underwear as well as a five panel cap like this one. Also, our Happy Socks Customized Rolex tags along sometimes.

Outerwear: A worn in leather jacket or my favorite coat from Our Legacy made out of terry cloth.

Your favorite App: Simpsons Tapped out, too many real dollars spent on in-game donuts.

Favorite piece of technology: An oven.

Next tech purchase: My 37th phone of the season.

Cator Sparks
Former Digital Trends Contributor
Cator Sparks was the Editor-in-Chief of The Manual from its launch in 2012 until 2018. Previously, Cator was covering…
Swatch, Tate partner for watch collection that literally puts art on your wrist
Swatch x Tate Gallery collaboration inspired by paintings
Swatch x Tate collaboration watches

Swatch, renowned for its quirky designs and commitment to self-expression, has joined forces with the prestigious Tate galleries to create an extraordinary collection of Swatch watches that blur the lines between art and utility. The Swatch x Tate Gallery Collection isn't simply a collaboration but a celebration of creativity, individuality, and the appeal of wearable art.

Each Swatch watch is dedicated to the artwork of its respective artist. From Turner's Scarlet Sunset to Bourgeois's Spirals, every watch tells a unique story. Whether you're drawn to the whimsical charm of Marc Chagall or the bold simplicity of Fernand Léger, there's a watch in this collection to suit every taste and personality. This partnership further cements Swatch's position as a brand that bridges the gap between art and simple timekeeping with bold designs and vibrant colors.
The Swatch x Tate Gallery Collection: Wearable art

Read more
78 pairs of Gucci sneakers just had their prices slashed
A man wearing the Ace tennis sneakers.

The spring and summer months are the perfect time to upgrade your sneaker collection. With fresh styles and lightweight materials, sneakers are the best shoes for the warmer months for everyday wear, traveling or simply hanging out at a bar. Sneakers are now more popular than ever with men wearing them in both casual and formal situations. Here is a definitive guide to wearing a suit with sneakers if you want to combine a luxury look with a fresh new pair of kicks.

Right now, you can shop more than 70 pairs of Gucci sneakers on sale at Gilt. You can get up to $275 dollars off casual and fashion sneakers from this coveted brand in a mix of colors, styles and materials. Click the button below to start browsing these designer sneakers before time runs out.

Read more
Citizen celebrates 100th anniversary with throwback limited edition pocket watch
Citizen debuts 100th anniversary pocket watch
Citizen 100th anniversary pocket watch

Citizen watches have a legacy that spans a century, with a name that evokes reverence, innovation, and enduring quality. Now, in a momentous celebration of its 100th anniversary, Citizen unveils a breathtaking homage to their inaugural masterpiece: the Special Limited Edition Pocket Watch. That's right, a pocket watch for men. Since the success of Peaky Blinders and peak Thomas Shelby fame, pocket watches have garnered a somewhat cult following and Citizen has jumped on that bandwagon with a celebratory timepiece of their own.
Citizen watches: A brief history

In 1868, Japan underwent a significant transformation as the Edo period concluded, marking the end of samurai dominance. The dawn of the Meiji era saw Japan embrace modernization and industrial growth until 1912. By the 1920s, the widespread adoption of imported pocket watches reflected Japan's burgeoning participation in global trade.

Read more