Skip to main content

Nifty Genius takes style curation to a whole new level

nifty genius
Inspired by both a love for fashion and a frustration at how it reached the consumer, James Costa, Larry Lemons and Jared Cook (the founders of style destination Nifty Genius) developed the Curated Menswear Experience, a direct-to-consumer collection that puts the latest fashion and lifestyle trends right into the hands of their customers.

_DCS7198

What sets this curated experience apart is that it isn’t solely focused on clothing—it also features  bags, footwear, headwear, accessories, vintage watches, furnishings and even cars.

Related Videos

“It’s taking that mentality of style profiling to the next level,” remarked Costa. “We want to meet every aspect of our customer’s style needs, from what products he uses in his bathroom to what kind of car he drives off in.”

The items available for purchase come from a large assortment of well-known brands, including Rolex, Porsche, Lucky Bastard, Crosby Square and Jaguar, just to name a few.

Related: Embrace an Endless Summer with Fashion by Faherty

Though a major focus of Nifty Genius is on providing its customers with a wide selection of products from several third-party vendors, the brand also has its own independent clothing line.

The Nifty Genius collection features a selection of  button-down shirts in stripes, solids and checkered-prints ($95-$115), patterned and solid blazers ($325), pleated pants ($115) and solid-colored chinos ($105). The pieces come in muted tones of blue, black and gray.

Additionally, all the garments feature the use of ultra-suede technology, a microfiber that doesn’t crack, fade or stretch. The soft material appears along the seams of the pieces and in their labels, which are individualized with laser-etched illustrations and script.

DSC_2475

As it stands now, customers are able to handpick items from the various vendors à la carte, but Costa says the brand will incorporate specialized curation into the shopping experience by the end of the year.

“We’re planning to expand the site into a full-on concierge service,” he described. “The idea is that a customer can select articles of clothing he likes and then get suggestions about items that would pair well with his personal aesthetic.”

Check out the website, here.

Editors' Recommendations

Dailola and Taylor Stitch Release Shibori Style Dyed Line
Teresa Misagal of Dailola for Taylor Stitch over a black background.

While the Industrial Revolution, beginning in the 18th century and reaching its peak in post-WWII manufacturing, improved access to communication, health care, transportation, or more, the world also lost craftsmen. Artisans left small communities to work in factories in urban centers.

Mastering tools, crafting custom goods with one’s hands has become a rarer and rarer skill in America today. This is why companies like Taylor Stitch seek out makers to create textiles “responsibly built for the long haul.” It seems that Taylor Stitch found a good one in Teresa Misagal.

Read more
Is Stitch Fix Worth it Really? Here’s What We Found
what is stitch fix mens clothing subscription 800x800 featured

Face it, gents, we are busy. We are the titans of industry; lawyers, doctors, cops, firefighters, and drivers. We endeavor to create a world for our friends and family we're happy to leave behind for them. With that kind of weight on our shoulders, shopping can go by the wayside. Subscription services are here to stay, and one of the OG's of clothing subscriptions is Stitch Fix. But is it worth it? This article will answer that question and give you all the reasons you should try it out. 

How Does Stitch Fix Work?

Read more
There’s a Huge Under Armour Sale Happening Now
Mick Shumacher wearing Under Armour shirt in gym.

If you're shopping for workout clothes, then Under Armour should be at the top of your list. It's well-known for being one of the best workout brands, with high-quality clothes designed to maximize your active lifestyle. Not only does Under Armour offer incredible gear for fitness enthusiasts but it also has incredible deals at the Under Armour Outlet store. You can save big on everything from joggers and shorts to UA training shoes.

On top of the fantastic offers at the outlet store, Under Armour is giving huge additional discounts as part of its spring sale on all UA Outlet products! These deals are only around until the end of the month, so keep reading to find out how you can save big on some of the best workout gear today.
30% Off When You Spend Over $100
Whether you're interested in getting Under Armour's athletic shoes, picking up a pair of training shorts, or grabbing a performance-focused short-sleeve shirt, this is the ideal time to do it. You can save an additional 30% off your cart of at least $100 on all Under Armour Outlet products by using the code SPRING30 at checkout!

Read more