Skip to main content

Nifty Genius takes style curation to a whole new level

Inspired by both a love for fashion and a frustration at how it reached the consumer, James Costa, Larry Lemons and Jared Cook (the founders of style destination Nifty Genius) developed the Curated Menswear Experience, a direct-to-consumer collection that puts the latest fashion and lifestyle trends right into the hands of their customers.

_DCS7198
Image used with permission by copyright holder

What sets this curated experience apart is that it isn’t solely focused on clothing—it also features  bags, footwear, headwear, accessories, vintage watches, furnishings and even cars.

Recommended Videos

“It’s taking that mentality of style profiling to the next level,” remarked Costa. “We want to meet every aspect of our customer’s style needs, from what products he uses in his bathroom to what kind of car he drives off in.”

The items available for purchase come from a large assortment of well-known brands, including Rolex, Porsche, Lucky Bastard, Crosby Square and Jaguar, just to name a few.

Related: Embrace an Endless Summer with Fashion by Faherty

Though a major focus of Nifty Genius is on providing its customers with a wide selection of products from several third-party vendors, the brand also has its own independent clothing line.

The Nifty Genius collection features a selection of  button-down shirts in stripes, solids and checkered-prints ($95-$115), patterned and solid blazers ($325), pleated pants ($115) and solid-colored chinos ($105). The pieces come in muted tones of blue, black and gray.

Additionally, all the garments feature the use of ultra-suede technology, a microfiber that doesn’t crack, fade or stretch. The soft material appears along the seams of the pieces and in their labels, which are individualized with laser-etched illustrations and script.

DSC_2475
Image used with permission by copyright holder

As it stands now, customers are able to handpick items from the various vendors à la carte, but Costa says the brand will incorporate specialized curation into the shopping experience by the end of the year.

“We’re planning to expand the site into a full-on concierge service,” he described. “The idea is that a customer can select articles of clothing he likes and then get suggestions about items that would pair well with his personal aesthetic.”

Check out the website, here.

Cody Gohl
Former Digital Trends Contributor
Cody Gohl is a Brooklyn-based writer who enjoys covering a wide range of topics, including travel, fashion, literature, LGBT…
Spring style: The blue dress shirt is the secret weapon of the season
This is the shirt every man needs in his closet, especially in the spring
Man in blue shirt and suit fixing his collar

There is the four-legged stool for men that refers to the four tailored garments every man should have in his closet. The charcoal suit, the blue suit, the gray suit, and the blazer. These allow you to be ready for everything, from the big meeting in the boardroom to the after-hours event, without spending a ton of money on a dozen suits. Versatility is key. The same concept exists for shirts. You need a handful of shirts that can be worn when pitching the big proposal in the office or grabbing drinks with friends. While the white shirt is the baseline shirt every man should have, there is one shirt that is even more important; the blue dress shirt for men is the secret weapon. It is versatile, attractive, and easy to wear. Here's what you need to know about the most vital shirt in your wardrobe.

The secret weapon for your tailored wardrobe

Read more
Seiko adds gorgeous new dial colors to Presage Style60’s collection
The Presage collection is getting better by the day
Seiko Presage 2025

Seiko adds three new watches to the Presage Style60's collection with striking dial colors—green, yellow, and purple. Apart from reimagining the dial in different colors, the brand also revamped the design, merging retro aesthetics with the contemporary style for an elevated look. While this line was unveiled with a 40.5 mm casing, the brand downsized the casing to 39.55 mm in 2024. Like the models rolled out in 2024, the latest additions also feature a 39.5 mm casing, highlighted by bright dial colors.

In terms of design, the brand added a circular groove to the dial to create depth—a small detail that makes the front face look modern. And just above the 6 o’clock, there’s a small white date window that accentuates the beautiful contrast between the upper and lower sections.

Read more
Formex expands the Essence collection with the Space Glacier watch model
A new Formex watch that will take you to space
Formex Space Glacier

Formex presents a new watch, the Space Glacier, in different sizes to diversify the Essence collection. Like the original model dating back to 2018, the 2025 edition stands out due to the Widmanstätten pattern, which is accentuated by a rough texture that adds depth to the front face. The crystal-like appearance is unique and varies from one model to the next.

This new addition draws some inspiration from older models launched in the past few years, such as the Essence Space Gold.

Read more