Skip to main content

Nifty Genius takes style curation to a whole new level

nifty genius
Image used with permission by copyright holder
Inspired by both a love for fashion and a frustration at how it reached the consumer, James Costa, Larry Lemons and Jared Cook (the founders of style destination Nifty Genius) developed the Curated Menswear Experience, a direct-to-consumer collection that puts the latest fashion and lifestyle trends right into the hands of their customers.

_DCS7198
Image used with permission by copyright holder

What sets this curated experience apart is that it isn’t solely focused on clothing—it also features  bags, footwear, headwear, accessories, vintage watches, furnishings and even cars.

“It’s taking that mentality of style profiling to the next level,” remarked Costa. “We want to meet every aspect of our customer’s style needs, from what products he uses in his bathroom to what kind of car he drives off in.”

The items available for purchase come from a large assortment of well-known brands, including Rolex, Porsche, Lucky Bastard, Crosby Square and Jaguar, just to name a few.

Related: Embrace an Endless Summer with Fashion by Faherty

Though a major focus of Nifty Genius is on providing its customers with a wide selection of products from several third-party vendors, the brand also has its own independent clothing line.

The Nifty Genius collection features a selection of  button-down shirts in stripes, solids and checkered-prints ($95-$115), patterned and solid blazers ($325), pleated pants ($115) and solid-colored chinos ($105). The pieces come in muted tones of blue, black and gray.

Additionally, all the garments feature the use of ultra-suede technology, a microfiber that doesn’t crack, fade or stretch. The soft material appears along the seams of the pieces and in their labels, which are individualized with laser-etched illustrations and script.

DSC_2475
Image used with permission by copyright holder

As it stands now, customers are able to handpick items from the various vendors à la carte, but Costa says the brand will incorporate specialized curation into the shopping experience by the end of the year.

“We’re planning to expand the site into a full-on concierge service,” he described. “The idea is that a customer can select articles of clothing he likes and then get suggestions about items that would pair well with his personal aesthetic.”

Check out the website, here.

Cody Gohl
Former Digital Trends Contributor
Cody Gohl is a Brooklyn-based writer who enjoys covering a wide range of topics, including travel, fashion, literature, LGBT…
How do you feel about Crocs? There’s a big Crocs sale for early Prime Day
Crocs worn on models feet for early Prime Day deals

Crocs are hit or miss with some people. The folks who wear them love them and absolutely adore how comfortable they are. If that describes you, you're going to want to listen up because right now, a huge Crocs sale is happening at Amazon as part of its early Prime Day deals. We don't have a specific style or pair to call out, at least not up here. We highly recommend shopping the sale because there are Crocs in a wide variety of styles and accessories -- the Jibbitz you clip onto the Crocs.

 
What to shop in the Crocs early Prime Day sale
Crocs come in a vast array of styles, not just the clog-looking variety in a bevy of colors. For example, there are the Crocs , which, unfortunately, are not on sale currently. Or, the , which are on sale at $50 instead of $55. What about some flip-flops for summer? The are $22, down from $30.

Read more
The best places to buy vintage t-shirts: Our top picks
Rep your favorite fandom with these tees
Man in Levis tee

 

The best men's clothing will always be full of divisive ideas. As we push the boundaries of what is acceptable, stylish, or masculine, certain items in your closet or drawer will cause backlash for some and praise from others. However, one item will transcend this argument (while simultaneously being the most hotly debated part of it) mostly because it sparks something nothing else in men's fashion does: nostalgic conversation. T-shirts may always walk the line between beloved casual and home wear, but vintage t-shirts find a way to transport us back to a time when the world felt simpler.

Read more
NFL’s Kirk Cousins reveals his secrets for the ideal boating day on the lake
The perfect boat and the perfect hat for the NFL QB
Kirk Cousins driving a boat

Nothing beats a day on the lake. Or the ocean. Or even the pool. But not every day on the lake is the same, and some of those moments on the water call for more than just a summer set or a great summer look. Being by the water is nothing compared to being on the water, feeling the waves and basking in the sun where the closest person is sitting on dry land.
That's where Manitou comes in, with its mission to get people off the sand and spend their time getting wet. And no one is better to help Manitou get people out on Lake Michigan better than hometown hero Kirk Cousins, who teamed up with the brand to bring a new twist on the pontoon boat.
We had the opportunity to sit down with the NFL quarterback to ask him questions about the boats, his day on the lake, and even a little football. When he's not leading a team with his arm, he's spending time with his family on the water, and he gave us a peek into his ideal day on the lake, and one of the items he always wears.

Why Manitou?

Read more