Nifty Genius takes style curation to a whole new level

nifty genius
Inspired by both a love for fashion and a frustration at how it reached the consumer, James Costa, Larry Lemons and Jared Cook (the founders of style destination Nifty Genius) developed the Curated Menswear Experience, a direct-to-consumer collection that puts the latest fashion and lifestyle trends right into the hands of their customers.

_DCS7198

What sets this curated experience apart is that it isn’t solely focused on clothing—it also features  bags, footwear, headwear, accessories, vintage watches, furnishings and even cars.

“It’s taking that mentality of style profiling to the next level,” remarked Costa. “We want to meet every aspect of our customer’s style needs, from what products he uses in his bathroom to what kind of car he drives off in.”

The items available for purchase come from a large assortment of well-known brands, including Rolex, Porsche, Lucky Bastard, Crosby Square and Jaguar, just to name a few.

Related: Embrace an Endless Summer with Fashion by Faherty

Though a major focus of Nifty Genius is on providing its customers with a wide selection of products from several third-party vendors, the brand also has its own independent clothing line.

The Nifty Genius collection features a selection of  button-down shirts in stripes, solids and checkered-prints ($95-$115), patterned and solid blazers ($325), pleated pants ($115) and solid-colored chinos ($105). The pieces come in muted tones of blue, black and gray.

Additionally, all the garments feature the use of ultra-suede technology, a microfiber that doesn’t crack, fade or stretch. The soft material appears along the seams of the pieces and in their labels, which are individualized with laser-etched illustrations and script.

DSC_2475

As it stands now, customers are able to handpick items from the various vendors à la carte, but Costa says the brand will incorporate specialized curation into the shopping experience by the end of the year.

“We’re planning to expand the site into a full-on concierge service,” he described. “The idea is that a customer can select articles of clothing he likes and then get suggestions about items that would pair well with his personal aesthetic.”

Check out the website, here.

Fashion & Style

What to Wear Tailgating: Fall Style Essentials for Football Fans

Snag these tailgating style basics before the next game.
Outdoors

Levi’s Wellthread X Outerknown Clean Up Dirty Denim with Fall 2018 Collab

Each of these products are built with their end in mind.
Fashion & Style

Keep Your Toes Off the Cold Floor this Winter with the Best Men’s House Shoes and Slippers

Slip into a new pair of men's slippers and keep your toes toasty this winter.
Fashion & Style

Don’t Fear the Flannel: The Best Men’s Flannel Shirts for Fall

For all the flannel fanatics out there.
Fashion & Style

Meet Corridor, the Fashionable Clothing Company Founded by a Former FBI Agent

"I was going to transfer over to CIA from FBI, and I went to graduate school during the process. I started tailoring clothes on the side just to make money."
Podcast

Beards, Booze, and Bacon: The Mongolian Cashmere Episode

How did a trip to Mongolia turn into a failed non-profit that eventually became a direct-to-consumer cashmere brand? Listen in.
Fashion & Style

The Best Fall Sales on Menswear and Gear This Weekend

Jackets, outdoor gear, watches, shoes — you name it, we've found a deal on it.
Fashion & Style

Layer Up for Fall ASAP with the Best Men’s Puffy Vests

Get in-vested in this quintessential fall style staple.
Outdoors

15 Best Travel Pants for Hiking, Exploring, and Everything in Between

Our favorite, all-around travel pants are suitable for every environment and activity, from finding comfort on the plane to finding adventure outdoors.
Fashion & Style

Weather the Season in Style with the Best Men’s Boots for Fall

These boots were made for walking ... in the crisp autumn air.
Fashion & Style

Stock Up on the Best Crewneck Sweatshirts for Men this Fall

The best crewneck sweatshirts are warm, stylish, and easy to layer.
Fashion & Style

Keep it Cozy with These Seven Warmest Winter Socks

Winter means padding around your pad in the softest, warmest socks possible.