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MVMT Watches prove you can have sleek style with petty pricing

MVMT Watches

There’s a common misconception among consumers that premium construction always demands premium pricing to match. As a buyer, we often get caught thinking the best-looking wears — in this case, watches — require us to shell out half our rent check just to strap a timepiece worth looking at on our wrist. Fortunately, MVMT Watches (pronounced “movement”) is a brand that’s living up to its name, pushing high-quality builds without the luxury price tag that often comes with premium brands.

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As Indiegogo’s second-highest crowdfunded fashion start up, MVMT Watches has knack for building something out of nothing. Young entrepreneur Jake Kassan grew up fretting over the price accompanying big-name watch brands, so him and his buddy decided to start their own out of San Diego once out of college. The company’s first, six-piece collection of watches is the perfect example of their modern-day ode to minimalism, too, offering a variety of 42-millimeter cases with 24-millimeter bands.

MVMT Floating 2Dubbed the Classic Series, the inaugural collection of timepieces provide a swath of distinct styles to choose from. Each utilizes scratch-resistant mineral crystal for ample protection, regardless of whether you opt for a watch donning the leather or a stainless steel band, with Miyota Japanese quartz movement for power and stainless steel steel buckle to ensure it stays on your wrist. Highlights such as the White/Silver ($100) and Black/Tan Leather ($95) represent an amalgam of both form and function, one you can quickly throw on under a blazer for a professional look or with a basic t-shirt if you prefer a more casual approach.

The Classic Series was only the beginning, though. MVMT Watches quickly introduced the Chrono Series soon after, which takes a subtle cue from early aviation’s fascination with precise timekeeping and meshes it with an impressive air of contemporary touches. Watches like the Chrono White/Caramel Leather ($135) and the like-minded Chrono All Black ($140) exemplify the style, sporting water-resistant construction and three sub dials featuring a 60-second timer, 30-minute timer, and a 24-hour hand. The 40 series soon followed in suit, bringing with it slimmer offerings and premium, interchangeable straps that look as phenomenal on the Rose Gold/Natural Leather ($120) as the Silver/Brown Leather ($120).

Apparently, sometimes you get more than you pay for.

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MVMT was started in 2013 after the company conducted one of the most successful crowdfunding campaigns for a fashion item of the year. Founders Jake Kassan and Kramer LaPlante started the brand to combat the retail mark-ups that made other designer watches so expensive. The duo figured that by creating watches with design and construction quality similar to designer brands, they could offer them directly to consumers at a much lower price point.

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