Huckleberry & Co.: Driven By Design

huckleberry watches driven by design watch
Six hours. It only took six hours for the Kickstarter campaign for a watch to reach its initial goal. Ricky Fung, creator of Huckleberry & Co. based in Melbourne, Australia, says he knew demand would be high for his beautiful automatic watch named “Archibald,” but he didn’t anticipate the speed in which he’d realize the $14,136 goal.

huckleberry5Fung says the design process began around this time last year, and it took some effort to bring concept into reality.

“This watch is Bauhaus inspired,” he said. “It’s all about form and function and simplicity. It’s mechanical rather than battery powered, which goes against the trend of smart watches. This one is powered by movement.”

The product came to life out of Fung’s own frustration about the watches he was finding on the market. He said he was seeing a lot of watches that were fashion focused, yet lacking in quality. He wanted to dial back to an era where a more streamlined design was complemented by quality mechanics, so he created Archibald.

huckleberry-8“I’m passionate about design,” he said. “I used to be an award winning photographer and think I have an eye for design. This watch is my first product design.”

He’s currently in talks with several retailers to hopefully get the watch placed in a variety of stores. It will retail for approximately $400 (U.S.). “Normally for the quality of the mechanics, other watches are more than double that,” Fung said.

How high will the Kickstarter campaign climb? It’s already surpassed $41,000 and has weeks to go before it closes. We’ll be keeping an eye on this one.


Duke Cannon Offers Manly Grooming Products You Can Feel Awesome About Using

Duke Cannon's Big Ass Brick of Soap is directly modeled after those issued to American GIs during the Korean War.

Waydoo Flyer Is the Personal Electric Hydrofoil You Never Knew You Needed

Surfing is cool and all, but continually paddling offshore and finding the right waves can be such a hassle.
Food & Drink

What Is Quinoa and How to Make It in 2 Delicious Recipes

Considered an ancient grain, quinoa is more similar to spinach than it is wheat.

5 Most Common Running Injuries: Tips for Prevention and Treatment

The human machine is a complex system of bones, tendons, ligaments, and muscles, but even with the best preparation and training, this machine is subject to break down.
Fashion & Style

Take Your Suit Game Up a Notch With a Bow Tie

Take control of your style by adding a bow tie into the mix.
Fashion & Style

What to Wear to a New Year’s Eve Party

These picks are sharp, tailored, and ready to ring in the new year
Fashion & Style

Top Guns: The Best Men’s Bomber Jackets to Buy Right Now

All you need now is a pair of aviators.
Fashion & Style

Nike and Adidas Are Holding Massive Holiday Clearance Sales This Week

Nike and Adidas are hosting online sales with savings up to 50 percent off after the holidays.
Fashion & Style

Our Top Picks for the Perfect Lounge Pants for a Winter Weekend

Lounge pants are great for doing nothing and taking the chill off of Netflix and Chill.
Fashion & Style

Why Your Next Pair of Boots Should Be Nicks Boots

Pick your favorite style, get a custom fit, and then get to work.
Fashion & Style

Tracksmith’s ‘No Days Off’ Line Makes Running in Winter Warm

This apparel makes it fun to run outside in the snow ... which is insane.
Fashion & Style

How to Wear a Suit: Unspoken Rules and 3 Styles You Need to Know

Knowing how to wear a suit the right way is hard, especially if you didn't grow up with a silver spoon or a personal stylist. Here's our cheat sheet to suiting rules you probably don't know.
Fashion & Style

There’s No Suit Like a Snowsuit: 8 Best Snowsuits for Conquering the Cold

Because ski season coincides with January sale season at many retailers, if you see a suit you like in your size and favorite color, grab it before it’s gone.
Fashion & Style

Blaze a Stylish Trail with these Standout Men’s Blazers

These are the best blazers you can find right now. And they're not just blue!