Skip to main content

Eleven James Gives You Access to Incredible Watches Without an Incredible Price Tag

There are few things quite like giving the gift of time. However, giving a first-class watch can be seriously expensive and out of the budget range of most.

If you’re still looking for the perfect gift for the horophile in your life, consider a membership with Eleven James.

Recommended Videos

The concept is fairly straightforward, and there are two options. “Curated” lets the wearer choose from a lineup of six watches based on the monthly membership price selected ($150, $300, or $500). Five different lineups are offered, and many feature famous timekeeping houses like  Cartier, Tudor, and, of course, Rolex. (We’re especially fond of the Summit Collection, which includes functional Chronographs and water-resistant models ready for adventuring.)

The second option from Eleven James is the “Bespoke Collection”. The wearer can create his/her own collection with at least two different watches that can be worn for up to three months at a time. The price varies based on the watch, but it’s an interesting way to experience these beautiful timepieces as a literal timeshare.

Consider Eleven James a personal lending library of some of the world’s top functional timepieces, all available at the click of a mouse. Imagine being able to wear a rose gold Rolex Daytona for just $700 as opposed to a purchase price in the mid- $20,000s.

It’s a great gift idea for the watch lover who may be considering purchasing an investment timepiece outright. You’re essentially letting them test drive hundreds of watches that may already be on his/her list anyway. (You’ll be seen as a life — and bank account — saver when the enthusiast on your shopping list realizes that a TAG Heuer model fits their day-to-day more than an OMEGA or Bell & Ross.)

Eleven James can also help decide which package is right you (or your gift) with dedicated customer support. You can learn more about membership here.

Geoff Nudelman
Former Digital Trends Contributor
Geoff is a former contributor to The Manual. He's a native Oregonian who’s always up for a good challenge and a great hike…
Topics
F1 legend Montoya gets fourth custom Rolex in rose gold
Swiss customizer creates fourth Montoya Daytona with Colombian flag-inspired dial
Juan Pablo Montoya Rolex Daytona

Juan Pablo Montoya's illustrious racing career has been captured in a new skeletonized Rolex Daytona in rose gold by customization specialist Artisans de Genève, marking the fourth collaboration between the Formula 1 legend and the Swiss workshop.
The Colombian racing icon competed for Williams from 2001 to 2004 and McLaren from 2005 to 2006, securing seven Grand Prix wins and multiple podium finishes during his F1 career. His success extended beyond Formula 1 to include race wins in the American NASCAR series, establishing him as one of motorsport's most versatile champions.
Montoya has worked with Artisans de Genève on a series of Daytona chronographs designed to highlight his most treasured racing memories. Previous editions in steel, platinum, and yellow gold have now led to this rose gold piece that features an openworked dial with subdials in the blue, yellow, and red of the Colombian flag.
The latest iteration introduces a forged carbon tachymeter bezel framed with rose gold for the first time in the series. This combination creates a striking contrast while maintaining the racing aesthetic that defines Montoya's custom timepieces.
The eye of a Formula 1 engineer has been applied to every detail of the watch, including the sandblasting of the chronograph hand to prevent glare during use. This attention to functional details reflects Montoya's professional racing background and his understanding of precision timing requirements.
The ref. 116505 Daytona's 4230 movement has been completely disassembled, with each component beveled, sandblasted, and polished by hand. Artisans de Genève has fitted a newly designed triangular rotor in 22-carat gold, which is displayed through an exhibition case back following current fashion for Rolex chronograph customizations.
"The more you look at it, the more you like it," Montoya commented on the finished timepiece, reflecting his satisfaction with the intricate craftsmanship and personal touches incorporated throughout the design.
The collaboration between Montoya and Artisans de Genève demonstrates the growing trend of personalized luxury timepieces that celebrate individual achievements and heritage. The incorporation of Colombian flag colors provides a patriotic element while the technical modifications reflect Montoya's professional racing standards.
This rose gold edition completes a comprehensive collection spanning multiple precious metals, each representing different phases of Montoya's racing career. The progression from steel through platinum, yellow gold, and now rose gold showcases the evolution of both the partnership and the customization techniques employed by Artisans de Genève.
The meticulous attention to engineering details, from anti-glare treatments to precision finishing, demonstrates how high-end watch customization can merge aesthetic appeal with functional performance requirements developed through professional motorsport experience.

Read more
JJJJound and PUMA drop two chic, dark suede Mostros
JJJJound and PUMA update the Mostro sneaker
puma x jjjjound sneakers

While the Mostro has become the star of Puma’s recent releases, it’s been hard to classify the sneaker as anything but a statement design. Made to be seen, the Mostro’s often chunky silhouette is far from the slim look of its competitor, Adidas’ Samba sneaker. However, in its newest release, Puma has partnered up with JJJJound for a new minimalist look that delivers a subdued design to this iconic silhouette. JJJJound is no stranger to remixing iconic shoes, having done so in the past with other iconic brands like ASICS and New Balance. True to their brand, JJJJound has introduced a new minimalist look for the Mostro, making it a versatile option for Puma footwear fans. 

JJJJound and Puma bring minimalism to the Mostro

Read more
Oliver Peoples and Alex Israel release charity eyewear for L.A. wildfire relief
Oliver Peoples and Alex Israel unite for Los Angeles
pairs of oliver peoples x alex israel

After devastating wildfires that plagued the Los Angeles area in January 2025, it didn’t take long for brands to jump in on the action. These wildfires, which burned over 180,000 acres according to Cal Fire, brought massive destruction and fatalities to the areas of Los Angeles, Orange County, Riverside, San Bernardino, and more. While the wildfires are long gone, residents of these locations are still reeling to get back on their feet. 

In response to the devastation, Oliver Peoples has collaborated with contemporary artist Alex Israel on a special edition of the brand’s Oliver Sun frames. To help aid victims, 100% of sales will be donated to the Steadfast LA Foundation’s Modular Housing Initiative, which is currently assisting underinsured residents in getting back on track in their communities. With an accompanying campaign featuring Miranda Kerr, DJ Diplo, and Eric Nam, this project highlights what makes Los Angeles a home to these artists. 

Read more