If you’re still looking for the perfect gift for the horophile in your life, consider a membership with Eleven James.
The concept is fairly straightforward, and there are two options. “Curated” lets the wearer choose from a lineup of six watches based on the monthly membership price selected ($150, $300, or $500). Five different lineups are offered, and many feature famous timekeeping houses like Cartier, Tudor, and, of course, Rolex. (We’re especially fond of the Summit Collection, which includes functional Chronographs and water-resistant models ready for adventuring.)
The second option from Eleven James is the “Bespoke Collection”. The wearer can create his/her own collection with at least two different watches that can be worn for up to three months at a time. The price varies based on the watch, but it’s an interesting way to experience these beautiful timepieces as a literal timeshare.
Consider Eleven James a personal lending library of some of the world’s top functional timepieces, all available at the click of a mouse. Imagine being able to wear a rose gold Rolex Daytona for just $700 as opposed to a purchase price in the mid- $20,000s.
It’s a great gift idea for the watch lover who may be considering purchasing an investment timepiece outright. You’re essentially letting them test drive hundreds of watches that may already be on his/her list anyway. (You’ll be seen as a life — and bank account — saver when the enthusiast on your shopping list realizes that a TAG Heuer model fits their day-to-day more than an OMEGA or Bell & Ross.)
Eleven James can also help decide which package is right you (or your gift) with dedicated customer support. You can learn more about membership here.
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