Skip to main content

The Manual may earn a commission when you buy through links on our site.

Noize Wants to Make Outerwear Cool, Not Cruel

man waearing NOIZE vegan puffer jacket
Noize/Facbebook

In the past few years, sustainability in the fashion industry has become a major conversation. As consumers, we’ve become more socially aware of our footprint from an ecological standpoint — and the way we treat the animals we share this earth with has always been a major conversation.

While I am anti-fur, I will admit I own a popular winter jacket with a fur trim. Friends of mine take the trim off (as do I) but the mere purchase of that coat supports a cruel act. Even goose-down involves an animal meeting its demise.

Recommended Videos

Being green is not about being a hypocrite, it’s about being informed and making conscious decisions. It’s about making small steps toward a bigger goal and doing what you think can help, even if it means switching to metal straws over plastic. (But not paper, because those are awful.) It’s nearly impossible to give up everything at once. I still eat beef, but I refuse to eat veal or lamb.

One brand from Canada is working to be more conscious, but still fashionable. Meet Noize. The brand is vegan, uses recycled materials, and is pretty damn cool.

I interviewed Nina Mourin, creative director of

Noize

, to discuss the brand and the mission.

The Manual: How did Noize come about?

Nina Mourin: In 2016, George Batchoun, long-time garment veteran and CEO of Noize, had already been thinking about the business concept, but it wasn’t an actionable venture until his 9-year-old daughter asked him about fur trimmings on a coat and followed with, “Why would anyone kill to look cool?” He decided to take the lessons he preached seriously: “Be kind to others and the planet” or “Animals are our friends.“ The drive to not be a hypocrite in his daughter’s mind confirmed for him that creating a cruelty-free brand was not only a good instinct and a great business idea, but also a cultural contribution.

LINCOLN Midweight Puffer
LINCOLN Midweight Puffer Noize

TM: How is Noize disrupting vegan fashion?

NM: Noize is the only cruelty-free brand that is affordable, but also offers a vast range of styles that are both timeless and timely for every taste and shape. We are considerate of what real people need, and that’s translating their values into their personal style.

TM: How important is sustainability right now in fashion? There is such a huge conversation about sustainability, but let’s break down the issues and how Noize is working towards helping.

NM: Culture, and thus consumers, have lost their tolerance for bullshit. We see through dishonesty. People want to shop sustainable because it’s their way of contributing to the greater good. And being a sustainable brand is the catalyst to that good, and quite frankly, the new standard every brand should be taking.

We are considerate of what real people need, and that’s translating their values into their personal style.

Noize contributes by filling its parkas with 100% recycled water bottle fills that are treated to replicate the warmth of animal products. We are also helping the collective community by empowering people who care and who are making a difference in culture, no matter their cause, whether body issues, ageism, and mental illness.

TM: What has the response been from customers?

NM: At the Grammys, PETA included Noize in their booth at the gifting suite to help encourage celebs to buy cruelty-free! Top presenters and performers alike stopped by to check out a powerful display and mission, that you don’t need animal fur or feathers to stay warm and stylish this winter (or ever).

MILO Heavyweight Parka NOIZE Vegan Jacket
MILO Heavyweight Parka Noize

Our fans love our ethos and are always reposting our words and tagging us in their purchases. They love what we stand for, and feel our honesty. Check out our tagged posts: the love keeps pouring in.

TM: Where do you see Noize going in the next few years? Right now jackets, but what’s next?

NM: In 2020, you can expect a lot from Noize. We’ll be launching our very first spring line of rain and wind jackets. We’ll also be launching a rain boot collaboration with Lemon Jelly, another cruelty-free brand that shares the same values and vision for the future. You can also expect a line of fleece and tees coming soon, too.

Stefan Doyno
Former Digital Trends Contributor
Stefan Doyno is a two-time Emmy-winning television producer who has worked for various shows at ABC News, including Good…
Declare Your Rebel or Imperial Allegiance With Columbia Sportswear’s New Star Wars Jackets
Star Wars Columbia Sportswear 2019

Whether you've chosen the easier path — the path of power, the Dark Side — and thrown in your lot with the Empire or you're boldly fighting along with the Rebellion and walking on the Light Side of the Force, there's one thing people on both sides of the struggle can agree on: It's no fun being cold.

On Friday, December 6, Columbia Sportswear is releasing a special run of collectible jackets that will not only keep you plenty warm this winter, but will also let you show off your Light Side or Dark Side allegiance to fellow Star Wars fans. The new coats, made in collaboration with Lucas Film, come in two variations: a black coat emblazoned with Imperial icons or an off-white and gray jacket with the Rebel logo.

Read more
Every Mission: Impossible movie, ranked
The series was adapted from a long-running television series from the 1960s
Paula Patton and Tom Cruise in Mission Impossible: Ghost Protocol.

The Mission: Impossible franchise is one of the most reliable franchises in modern Hollywood. Spanning more than 20 years and still ongoing, the franchise has produced a number of unbelievable action movies, and, because it's a Paramount franchise, they also represent the most rewatchable movies on Paramount Plus.

Starring Tom Cruise as action hero Ethan Hunt, these movies are always ostensibly about Hunt as an agent of the Impossible Mission Force assigned to save various world calamities. Really, though, this franchise has just become an excuse to watch Cruise do some of the most insane things you've ever seen. The stunts are incredible, but just as remarkable is how consistently great these movies have been. We're ranking the entire franchise from worst to best, but remember that most of these movies are pretty good.

Read more
Discover the 8 best classic movies you can stream on Tubi
These free classics give you an alternative to what's on Netflix

Movie fans are used to searching Netflix, Hulu, Max, and Prime Video for their favorite films. While these services have the most options, the increase in streaming prices has limited the number of options people can afford to choose from. Bundles make it better, but watching movies for free is even better. Look no further than Tubi. This online site has a ton of great, overlooked films in a variety of genres to provide entertainment to the masses without having to pay a subscription.

As older movies get harder to find, Tubi has decided to make it a priority to collect a large library of classics for free. Whether you want to watch a literary adaptation or a comedy flick, all of the pre-21st-century legends are at your fingertips. These are the best classic movies to stream on Tubi.

Read more