Skip to main content

Take the Ultimate Desert Road Trip with Lamborghini’s Serata Dubai

Serata Dubai Lamborghini
Lamborghini Club America

A few minutes behind the wheel of a Lamborghini would tick off a handful of bucket list must-dos for the average auto enthusiast. But, what about an exclusive, all-inclusive, superlative-filled road trip across some of the world’s fastest roads? That’s precisely what Serata Dubai is all about.

The inaugural event, hosted by Lamborghini Club of America, is a lavish, ultra-exclusive trip filled with experiences befitting the Lamborghini lifestyle. Maybe you’re unsure what that means because you don’t own an exotic Italian supercar (sorry to hear that). Consider that the event will take place over five action-packed days in Dubai, which should provide a clue. This is arguably the world’s most extravagant city where they built a 500-foot, gold-plated picture frame just because they could. Serata Dubai promises to be every bit as over the top.

Recommended Videos

Tour-goers will experience the biggest, the fastest, the highest, and the most luxurious things the Middle East has to offer. The trip kicks off with a gala dinner at the Burj Al Arab, the world’s self-proclaimed “only seven-star hotel.” Days will be spent cruising the deserts of the UAE, including a trip to Jebel Jais Mountain, the country’s highest point. The itinerary even includes a VIP Formula 1 Grand Prix experience, plus bonus time in the driver’s seat at a private Dubai Autodrome track event with Lamborghini’s former chief test driver Valentino Balboni. When not behind the wheel, drivers will visit the Armani Lounge for a gold cappuccino, enjoy lunch at the world’s highest restaurant inside the Burj Khalifa, trek the Arabian desert and dine with Bedouins, train in the classic sport of camel polo, and relax with a sunset dinner cruise aboard a world-class superyacht.

Lamborghini Club of America dates back to 1975. It was founded to honor Ferruccio Lamborghini who almost single-handedly defined the automaker’s legacy over the last fifty years. The club’s exclusive, world-class events include Super Trofeo and the annual Serata Italiana and Monterey, California meetups, all of which bring together the world’s most affluent exotic car collectors.

Serata Dubai is scheduled for November 21-26, 2019, to coincide with two of the world’s most notable automotive events: Formula One Abu Dhabi Grand Prix and the Dubai International Motor Show. Interested road-trippers can request pricing through the Serata Dubai website. But, frankly, if you’re shopping seriously for this kind of ultra-luxe getaway, it’s difficult to imagine that money is an object. With only fifty seats available, it’s expected to sell out fast.

Mike Richard
Mike Richard has traveled the world since 2008. He's kayaked in Antarctica, tracked endangered African wild dogs in South…
Topics
Adidas and Mercedes-AMG F1 launch Silver Arrows fanwear collection before British Grand Prix
The Silver Arrow collection is on sale worldwide at select Adidas retailers and the Adidas website.
F1 drivers George Russell and Kimi Antonelli wearing Mercedes fan wear with a Mercedes-Benz W196 racecar.

Working with the Mercedes-AMG Petronas F1 team, Adidas launched the Silver Arrow pack, a collection of fanwear inspired by the Mercedes-Benz W196 race car. Current Mercedes F1 drivers George Russell and Kimi Antonelli posed with items from the Silver Arrow collection along with professional models.
Why celebrate the W196?

The W196 wasn't the first Silver Arrow. The first Mercedes to be called a Silver Arrow was the Mercedes W25, which debuted in 1934. However, driver Juan Fangio won the 1954 and 1955 F1 World Championships with the W196, which was among the several models referred to by the group name. The Adidas Silver Arrow collection celebrates the 70th anniversary of the W196's first F1 Championship season.

Read more
Gen Z, women, US fans driving modern F1 era, new 2025 survey shows
Women, Gen Z, and US fans lead F1 fan growth and engagement
F1 logo on sign over track.

The F1 fan base is expanding worldwide, and a new survey by Formula 1 and Motorsport Network reveals that the sport's popularity is increasing fastest among women, Gen Z, and fans in the US. The popular Netflix series Formula 1: Drive to Survive introduced many people to elite motorsport, and the recently opened Brad Pitt F1 movie promises to bring more fans based on the Apple film's opening weekend. The survey breaks down the fan demographics.
Tracking F1 fan demographics and growth

The 2025 Global F1 Fan Survey is the latest iteration of research conducted by the Formula 1 organization and Motorsport Network every four years. The 2025 survey garnered responses from over 100,000 fans from 186 countries. The full text of the 2025 Global F1 Fan Survey details how the self-identified fans were attracted to F1, their motivations and passions, and how they interact and engage with the motorsport.
U.S. has the fastest-growing fan base for F1

Read more
Say hello to Porsche’s latest Carrera and Targa 911s
You can still have a lot of fun with an AWD 911
New AWD 2025 911 lineup featuring two Carreras and a Targa

Porsche fans have three new 911s to choose from. The German performance brand has announced two new Carrera 4S variants, a cabriolet and a coupe, along with a new Targa 4S.

All three vehicles are packing an all-wheel drive system, and the newly announced vehicles now make up half of all AWD 911 options. With Porsche being Porsche, it's not the safety and stability-centered AWD you may be used to. Instead, the manufacturer claims that its "extensively revised powertrain gives the all-wheel-drive sports car a significant boost in emotionality compared to its predecessor models." We believe roughly that translates to "it's better in terms of grip and overall performance, but you can still have some fun in it."

Read more