Skip to main content

Bridgestone Tires’ new Potenza Sport AS promises better wet and winter condition performance for true all-season tire

There's a new polymer, and tech to help tread life

Bridgestone tires Potenza Sport AS side view
Bridgestone

Despite their name, all-season tires are never the best option year-round — though a recent development from Bridgestone Tires might change things somewhat. The company’s “ ENLITEN technology,” which is making its high-performance debut with the new Potenza Sport AS ultra-high performance all-season tire, offers big improvements in winter driving and wet performance, says Bridgestone. (ENLITEN debuted earlier this year on Bridgestone’s Turanza EV tire.)

Bridgestone’s Dale Harrigle explained: “The incorporation of ENLITEN technology, including custom engineering to enhance wet, winter, and wear capabilities, allows the Bridgestone Potenza Sport AS tire to offset typical tradeoffs drivers might expect from an ultra-high performance tire so they can enjoy a confident vehicle performance no matter the season.”

Recommended Videos

In addition to all-season performance, the new tire tech may also extend the lifespan of your vehicle’s rubber — due in part to the inclusion of “PeakLife polymer.” The durable new composition has enabled Bridgestone to slap a staggering 50,000-mile limited warranty on its Potenza Sport AS tires. Bridgestone also claims that its polymer doesn’t just limit tread wear; it also improves handling overall.

The treads have also been reworked, boasting an asymmetrical pattern, solid rib design, and “full-depth 3D ultra-thin interlocking sipes.” This “performance tread” increases grip in wet conditions by funneling water out through a “streamlined network of slots and grooves. So the tire keeps contact with the road, performance improves, and the odds of a vehicle hydroplaning are greatly reduced.

Bridgestone isn’t the first tire company to introduce new all-season tires this year — Pirelli has also enhanced its all-season tire offerings. This means that both major tire brands in the U.S. now have new all-season tires, which probably shouldn’t be surprising. U.S. consumers have indicated that they want a one-tire-to-rule-them-all fit for their vehicles, and tire companies are responding.

Bridgestone Potenza Sport AS Tread
Bridgestone

48 sizes available, with more to come

If you want to slap a set of these new Bridgestone tires on your vehicle, there’s a good chance you’ll be able to. The company is initially launching its Potenza Sport AS ultra-high performance all-season tire in 48 sizes, with 28 more coming in 2024. When all is said and done, a total of 76 sizes will be available for rims between 16 and 22 inches in diameter.

While you’re free to slap a set of cutting-edge boots on an old banger, Bridgestone has designed its new all-season rubber with performance vehicles in mind. Several vehicles were listed by name when the company announced the Potenza Sport AS tires, including the Alfa Romeo Giulia, Audi SQ5, BMW X3, Infiniti QX50, Maserati Ghibli, Mercedes-Benz E-Class, Mustang GT, and Subaru BRZ.

Still, if you want to jazz up something a little less impressive than a Maserati, then the redesigned high-contrast sidewall Bridgestone has added to its new set of premium tires will probably look good on anything.

While the new tires did show improved performance in dry conditions, wet conditions, and snow — it is important to note that this performance will vary depending on the exact size of tire used. Price will also vary, so expect to pay a premium on these already premium wheel coverings if your rims are on the larger side.

Dave McQuilling
Dave has spent pretty much his entire career as a journalist; this has included jobs at newspapers, TV stations, on the…
Mercedes-Benz expands G-Class to include a drop-top
A Mercedes-Benz G-Class with an open top will be available worldwide
G-Class Cabriolet teaser image with faint lighted outline.

With no details other than a backlit silhouette teaser image, Mercedes-Benz announced the expansion of the G-Class portfolio to include a G-Class cabriolet. Mercedes promises the open-top G-Class will be available in almost every market around the world, including the U.S.

Current Mercedes-Benz G-Class models

Read more
Daniel Ricciardo’s Aston Martin Valkyrie set for Broad Arrow auction
Aston Martin Valkyrie with F1 star provenance set for Broad Arrow auction
Daniel Ricciardo Aston Martin Valkyrie left front three quarter view parked in front of a garage door.

Broad Arrow Auctions is putting the spotlight on two rare Aston Martins at its Zoute Concours sale this October. Leading the lineup is a bespoke Aston Martin Valkyrie personally commissioned and owned by Formula One star Daniel Ricciardo, joined by the ultra-rare Aston Martin x Brough Superior AMB 001 motorcycle.

The Zoute Concours Auction will take place on October 10, 2025, in collaboration with the Zoute Grand Prix Car Week.

Read more
Formula 1 star Daniel Ricciardo becomes Ford Racing ambassador
Ford taps Daniel Ricciardo as global ambassador for Raptor lifestyle
Daniel Ricciardo standing in front of a Ford Raptor smiling.

Former Red Bull F1 driver Daniel Ricciardo is officially part of the Ford family as a Global Racing Ambassador. A lifelong motorsport fan and proud Raptor owner, he’s teaming up with Ford to celebrate performance, adventure, and the thrill of driving.A charismatic F1 fan favorite who delighted viewers of Netflix's F1: Drive to Survive series, Ricciardo's sudden release by the Red Bull organization following the Singapore Grand Prix was a major disappointment. Many in the motorsports industry predicted that he would re-emerge, perhaps in new roles, and that Ricciardo was not done with automotive fan-facing activity.

Why Ricciardo as brand ambassador is good for Ford

Read more