Skip to main content

Mercedes-Benz introduces MBUX, bringing ChatGPT to the in-car experience

Mercedes Benz MBUX brings ChatGPT to your car

Mercedes-Benz MBUX steering wheel with multiple control button layers.
Mercedes-Benz / Mercedes-Benz

At CES 2024, Mercedes-Benz gave attendees a preview of the automaker’s enriched machine-and-person experiences. Running on the in-house developed MB.OS, the primary elements of the Mercedes-Benz vehicle experience are the enhanced ChatGPT voice control generative AI MBUX Virtual Assistant and MBUX Surround Navigation. Mercedes-Benz is also expanding content, entertainment, and productivity apps based on customer needs and preferences.

Mercedes-Benz MBUX photo from passenger seat showing steering wheel with driver information screens, large center infotainment display, and streaming selections on passenger display.
mercedes-Benz / Mercedes-Benz

Why Mercedes-Benz MBUX matters

When OpenAI released ChatGPT 4.0 in November 2022, the useful but often perplexing application was a wake-up call of the potential functions of generative AI, particularly Large Language Models (LLMs) that generate responsive text. MBUX virtual assistant combines ChatGPT-based generative AI with additional software that learns from customer actions and preferences to create highly personalized personal assistants.

Other automakers like Volkswagen have also announced development efforts to integrate generative AI in their upcoming vehicles. Mercedes-Benz is focused on differentiating the brand with what the brand calls “a hyper-personalized user experience.”

Mercedes-Benz MBUX photo from passenger seat showing steering wheel with driver information screens, large center infotainment display, and 3D graphics on passenger screen.
Mercedes-Benz / Mercedes-Benz

The Mercedes-Benz MBUX Virtual Assistant

Customers can tailor the MBUX Virtual Assistant with four personality traits: Natural, Predictive, Personal, and Empathetic. The assistant uses situational context, learned behavior, and generative AI to offer suggestions proactively based on the driver’s actions, statements, and moods.

In addition to voice interactions, MBUX augments conversations with 3D animations created by Unity’s game engine that vary movement, brightness, intensity, and color.

Mercedes-Benz MBUX center display expanded with multiple meal and menu options in restaurant search.
Mercedes-Benz / Mercedez-Benz

MBUX Surround Navigation

To enhance the driver experience, MBUX adds a new dimension to conventional navigation apps by adding relevant situational content surrounding the vehicle. For example, the display might use 3D graphics to indicate hazards ahead, pedestrians walking alongside the car, or the traffic ahead. Combining route guidance and other content detected by vehicle sensors, the driver will ‘see what the car sees,’ according to Mercedes-Benz.

Mercedez-Benz MBUX and expanded in-car connectivity, productivity, and entertainment content.
Mercedes-Benz / Mercedes-Benz

MBUX Content and Collectibles

Mercedes-Benz uses over-the-air (OTA) updates to add features, apps, and content based on driver actions, past selections, and regional preferences. Mercedes-Benz currently supports Zoom and WebEx video conferencing in new E-Class vehicles and will add support for Microsoft Teams meetings during Q1 2024. Another upcoming addition this year will be Sony Picture Entertainment’s (SPE) RIDEVU service, which provides access to a curated library of films for streaming, including controls specific to the vehicle.

Mercedes also introduced MBUX Collectibles, an in-car app that creates a private art gallery of digital art and NFT collectibles. The app can connect to the customer’s digital wallet and can also display other collections.

CES attendees were able to preview Mercedes-Benz MB.OS in four Concept CLA Class vehicles. The MB.OS demonstrations on a three-display MBUX Superscreen depicted apps in four domains: Infotainment, Automated Driving, Body & Comfort, and Driving & Charging, all with chip-to-cloud connectivity, which facilitates keeping the apps and content updated.

Mercedes-Benz showcased MB.OS, the MBUX Virtual Assistant, MBUX Surround Navigation, and MBUX Collectibles, which indicate its intentions for user hyper-personalization in the future. Mercedes-Benz did not provide a time frame for the release other than stating that it will begin with vehicles built with the Mercedes-Benz Modular Architecture (MMA) platform.

Editors' Recommendations

Bruce Brown
Digital Trends Contributing Editor Bruce Brown is a member of the Smart Homes and Cars teams. He also writes technology news…
New Mercedes Benz E-Class arrives soon, starting at $62,300, available with 21″ wheels and an illuminated grille
New E-Class is luxury on 21" wheels
2024 Mercedes-Benz E-Class Sedan left front three-quarter shot driving on road with tress and a cloudy sky in the background.

The sixth-generation Mercedes-Benz E-Class Sedans will be here soon. The all-new sedan version, which appears on countless lists of best new and best used luxury cars, sets the new standard for competitive brands. Look for the 2024 Mercedes-Benz E-Class Sedans at U.S. dealerships beginning in Q1 2024, with prices starting at $62,300.

Why Mercedes-Benz E-Class Sedans matter
Since the early 1950s, E-Class sedans have been among the most revered mid-size luxury cars. Not as posh, large, or expensive as the S-Class full-size luxury cars, the E-Class signals success and appreciation for fine automobiles.

Read more
New government subsidy makes buying an electric car much more attractive
Government programs encourage EV buyers and boost charging infrastructure
ChargePoint Home Flex EV charging station charging a white Tesla in a garage.

The U.S. government is trying to make it easier to buy electric vehicles. On January 19, 2024, The White House issued a fact sheet that listed new programs to lower the cost of buying EVs and to build the EV charging infrastructure nationwide.

Why government subsidies for electric cars matter
The three most frequent buyer concerns about electric cars are:

Read more
The 9 best electric cars to buy in 2024
Looking for the best electric cars for 2024? Here's our list
ev charging in sunny weather

A lot has changed in the autoverse in the last couple of decades. Looking forward to new cars meant high-horsepower, V-8 speed machines like the mind-bendingly fast Chevy Corvette Z06 or the captivating BMW Z8. Even a decade ago, the concept of a fast and exciting hybrid like Bimmer's enigmatic i8 was at the forefront of technological wonderment. But with the dawn of 2024, we have since readjusted our expectations to the current automotive climate. Our pulse still quickens at the idea of massive power, no matter how it is produced. However, with the onset of the electric revolution, a car's range has become a number that is almost, if not more, exciting. The following are what we think are the nine best electric cars on the market in 2024.

 9. Chevrolet Bolt
In terms of excitement, being cost-effective isn't precisely exhilarating... except when paying that monthly car note. So, while the 2024 Chevy Bolt's main feature is its ability to allow you to drive to the grocery store and buy groceries, it also happens to be aesthetically appealing. With a base price of just $27,495, the Bolt offers total electric transportation with an EPA-estimated range of up to 259 miles. If space is more of a priority than range, then the crossover Bolt SUV may be preferred. In either case, Chevy's low-cost EV is one worth keeping an eye on in 2024.

Read more