Introducing the Genesis G70, a New Competitor in the Sport Sedan Class

Though Genesis already has a pair of models in play, the G80 and G90, these vehicles are largely carryovers from a time when Genesis was just a nameplate in the Hyundai portfolio. The G70 is a big step as an all-new model in one of the toughest luxury car segments. Standing in the way of success are category leaders like the BMW 3 Series, Audi A4, and Mercedes-Benz C-Class.

Usually, automakers trickle down styling from larger or more premium models to entry-spec cars, and while the G70 bears some resemblance to the G80 and G90, it is (in our eyes) far more handsome. Genesis’ hexagonal grille and squinting headlights are perhaps the only consistent features between the feisty G70 and the more conservative G80/G90.

The rest of the G70’s front end is characterized by stylized air intakes and a shapely chin splitter. In profile, the car’s downturned snout, boomerang-shaped side vent, creased C-pillar, and 10-spoke wheels stand out. At the rear, an integrated trunk spoiler, dual oval exhaust ports, and LED taillights are the most striking cues.

Inside, the G70 is more understated. A clean dashboard design and traditional analog gauges blend with an 8-inch infotainment system and digital TFT driver display. Apple CarPlay and Android Auto come standard. Optional goodies include a 15-speaker Lexicon audio system and driver-aids like adaptive cruise control, blind-spot monitoring, and forward collision warning with autonomous emergency braking.

Will a fetching design and a powerful engine lineup be enough to siphon German luxury car sales? Genesis’ future depends on it.

Launching in its home market this week, the G70 likely won’t hit U.S. showrooms until sometime in 2018. Genesis will confirm pricing early next year.