Deadstock Showroom in Austin, Texas is Restoring the Next Wave of Classic Cars

1982 Porsche 928 deadstock showroom
Shelvis Lewis did what most guys in high school do: He perused the classifieds for old, beat-up cars that were in the realm of possibility for ownership. Lewis acted on his ambitions and bought a 1989 BMW 325is with plans to restore it to its prior luster. He’d teach himself how to rebuild it over time.

As he dove deeper into the car restoration world, a chance meeting earlier in 2017 involving a Porsche 944 introduced him to Burak Unalmiser, an Austin, Texas-based businessman with a growing, but similar passion for cars. Unalmiser purchased the 944 that Lewis had put up for sale, but Unalmeiser did the unthinkable and left the sunroof open while a night of heavy rains struck Austin. This was only a couple days after they bought the Porsche.

Porsche 944
Porsche 944/Deadstock Showroom

“I drained it, then a few days later met up with Shelvis. [After looking at the electrical], he got the thing to start. That’s when I knew we had to be in business,” Unalmiser says.

A couple months later, Unalmiser brought in his longtime friend Arash Zafarnia to meet Lewis and help put a go-to-market plan together. Meanwhile, Lewis and Unalmiser would scour the classified ads for cars that just needed a small tweak or two to get back to fair condition and be ready for sale. They’d call the project Deadstock Showroom.

The idea was to take Lewis’ two-year-old concept for a car resale shop and mold it into more of a lifestyle brand. Deadstock would seek out otherwise overlooked cars and trucks that weren’t in high demand yet, but are anticipated to be in the next wave of collector vehicles.

“We’re for the person that knows what they want, but doesn’t know how to get it,” Zafarnia says.

1982 Porsche 928 deadstock showroom
1982 Porsche 928

They’re focusing on a small inventory of desirable late 1980s and early 1990s cars for now. The cars are small game and easily movable; they recently sold a 1988 Porsche 944, 1980 Chevy El Camin,  and an ’84 Bronco — all for under $10,000.

Deadstock’s latest project is a 1982 Porsche 928. The well-maintained car just needed a fuel pump swap and detailing, then it was ready to go. The guys crafted a video campaign to create as much lifestyle buzz around the V8 as they could. A 1992 Cadillac Fleetwood will be on sale through consignment soon.

Next year, they’ll open a showroom in East Austin that will sell clothes and other goods in addition to cars.

“We want to build a vibe around owning one of these cars,” Zafarnia says.

Travel

How to Spend 36 Hours in Buenos Aires, Argentina

The next time you find yourself in Buenos Aires and only have hours to spend, here’s a 36-hour, must-see and -do guide to help inspire your travels.
Podcast

Going Beyond City Limits: A Beginner’s Guide to Austin, Texas

If you've been considering a vacation to Austin and need a little more convincing, then this episode of The Manual podcast is for you.
Food & Drink

8 Craft Hard Seltzer Brands To Cool Off With This Summer

It was only a matter of time until craft brands jumped on the hard seltzer train.
Outdoors

9 Outdoor Gear Brands that Cleverly Utilize Recycled Goods

Some brands are looking at incorporating recycled materials in the construction of new products that, once they have run their course, are also recyclable on the backend.
Auto

Mercedes-AMG GT R Chops Its Locks and Lets Its Hair Fly

The Roadster is a machine that’s built with German precision but given an injection of that special magic that turns the dials up to 11 on every AMG project.
Auto

Former Harley-Davidson Bigwig Returns with New Electric Motorcycle Company

The name of Erik Buell’s new endeavor is called Fuell. Get it?
Auto

Why We Can Believe Aston Martin’s Rebirth Is Stage-Ready

With the passing its centenary, Aston Martin’s CEO Dr. Andy Palmer has initiated the second act in his vision of revitalization.
Auto

Celebrate 3 Decades of Road-Tripping with VW’s California 30 Years Van

If you've dreamt of a cross-Europe road trip, this limited-edition VW camper van is the perfect chariot.
Outdoors

Beauer 3X Camping Trailer Expands From Pod to Palace in Just 20 Seconds

Towing one of these campers means no more cramping (cramped camping) in small trailers and no maneuvering massive gas-guzzling RVs.
Auto

What Kind of Motorcycle Should I Get? A Comprehensive Guide to Motorcycle Types

Been thinking about getting into motorcycling? One of the first questions you'll need to answer is what kind of motorcycle is right for you.
Auto

These Off-Road Tires Are an Overlander’s Best Friend

With plenty of tarmac, dirt, gravel, sand, and rock along the way, this will be a good simulation of traditional overland travel.
Auto

Get Up to Speed with Our Comprehensive Dictionary to Motorcycle Slang

Like any specialty, motorcycling has its own vocabulary. This ever-expanding cheat sheet will have you sounding like a seasoned rider in no time.
Travel

Road Trip! DriveShare is the Airbnb of Vintage, Exotic, and Collectible Cars

DriveShare’s goal is simple: connect owners of the world’s most sought-after cars with prospective non-owners who would very much like to drive said cars.
Auto

The HoverSurf Hoverbike Is a Real-Life, Star Wars-Esque Speeder Bike

If you've ever wanted to fly around your local park terrorizing neighborhood soccer moms, your time has come thanks to the Hoversurf Hoverbike.