Skip to main content

Shodai Offers Effective Grooming for Men with Faces

We still have some cold weather ahead of us, so don’t you dare forget about the dry skin and acne that comes along with the upcoming transition to spring.

Winning the battle against skin irritation and dryness is a constant endeavor, but it can be effectively championed by washing your face thoroughly and moisturizing frequently. The key is preparation and Shodai has got just what you need.

Related:

Shodai is a new men’s grooming brand out of Japan that features natural, locally-sourced ingredients that keep your skin fresh and healthy. Founder Justin Brown, along with a community of scientists and manufacturers, developed the face wash and moisturizer by combining century-old remedies with modern skincare technology.

“All four ingredients have been used historically in Japanese skin care,” Brown tells the Los Angeles Times. “But hiba oil and sake are expensive and a lot of manufacturers have moved away from them to find cheaper alternatives. They’re harder to find now–even in Japan–despite their effectiveness and how good they feel.”

Whether you’re searching for an all natural, simple cleanser, or a one-way ticket on the premium men’s grooming train, Shodai’s products are superb cleansers that enhance hydration and promote healthy skin for everyone clean shaven, stubbling it out, or going the beardlicious route. As an added kicker, you don’t have to pay a premium price for the high-quality:

Face Wash ($20)

men's japanese face wash
Image used with permission by copyright holder

Shodai’s face wash does exactly what you wish for in a face wash: cleanly removes oil and dirt, but doesn’t over-exfoliate. The wash forms a cream-like base that gives off a (and please, joke at my fruitlessness) clean scent. It features Hiba (Japanese Cypress tree) oil, which is known for its calming, antimicrobial properties that aid in the prevention and medication of irritated skin, along with green tea, Onsen (a Japanese hot spring) water, and sake.

Face Moisturizer ($24)

men's Japanese moisturizer
Image used with permission by copyright holder

This cream formula has one goal: rehydrate your skin. It too features the Hiba oil, and yes, the storied rice alcohol, sake. Sake actually boasts tremendous properties which reduce skin spots and helps reduce wrinkles. Green Tea acts as an antioxidant and anti-aging component, while onsen water takes care of the dry skin.

With the unique mix of Japanese ingredients, Shodai’s products are created in small batches–mostly due to the scarcity of the natural materials. Yet, they still manage to refuse the addition of artificial perfumes or scents, while also being Paraben-, cruelty-, and gluten-free.

Because of the rarity of the product (in part because of its small batch model), Shodai’s products are exclusive to their website.

Editors' Recommendations

Bryan Holt
Former Digital Trends Contributor
Bryan Holt is a writer, editor, designer, and multimedia storyteller based in Portland, Oregon. He is a graduate from the…
5 essential anti-aging skincare tips every man needs to know
Keep your skin looking great with these simple tips
man looking in mirror

Aging is a natural part of life, and while there’s no way to stop it, you can take hold of it. Along with the typical aging of gray hairs and frown lines, plenty of signs of aging can start to appear. Some signs, like sun spots or dry skin, are completely avoidable with the proper care. If you’re not a fan of signs of aging, taking care of your lifestyle and skincare can be your best bet for combatting it. Celebrities like Brad Pitt or Jeff Goldblum, who have been on the silver screen for decades, have shown us that you can age in a way that you’re proud to show off your gray hairs. By following some of the tips your favorite celebrities use, you can also age the way you wish and look your best. 
Sunscreen is your friend

No matter your age, sunscreen is the most essential step to add to your daily routine. Whether you precede it with a more detailed skincare routine is a personal preference, but there’s no doubt that sunscreen will do wonders for helping you with your anti-aging journey. As The Skin Cancer Foundation states, sunscreen can help reduce the risk of cancer and precancer diseases by up to 50%, making it the easiest way to avoid these issues. Besides these health benefits, sunscreen also has an anti-aging benefit that can help you keep your youthful glow. 

Read more
Mineral vs chemical sunscreen: Which one should you actually use?
mens skincare routine changes to make man in sunscreen

Even on cloudy days or days spent indoors, wearing sunscreen every day is a non-negotiable part of a healthy skincare routine. Not only can excess sunlight cause premature aging of the skin, but it's also critical to wear sunscreen to protect against various types of skin cancer. When choosing sunscreen, you'll find two main types -- chemical and mineral sunscreen. The mineral vs chemical sunscreen debate has been an ongoing one, as both forms of sunscreens have their pros and cons. Below, we'll dive into the pros and cons of each type of sunscreen to help you choose the best option.

Pros and cons of chemical sunscreen
Chemical sunscreens, often made of chemicals such as oxybenzone, avobenzone, octinoxate, or other similar chemicals, are absorbed into the skin when applied. This type of sunscreen is generally easy to apply to the face and body and absorbs UV rays that touch the skin.
Pro: hydrating for the skin
Due to the thin and blendable nature of chemical sunscreens, they are generally hydrating for the skin and can be added to cosmetics such as moisturizers, skin tints, or foundation products.
Pro: sweat and water resistant
Many cosmetics that market "SPF included" contain chemical sunscreens. People also like chemical sunscreens because they are quite sweat and water-resistant.
Pro: no white residue
Chemical sunscreens also blend well into the skin and do not leave any white residue. If you think back to the sunscreen you used as a kid, chances are it was a chemical sunscreen. Mineral sunscreens have become more popular in recent years as consumers are paying more attention to the ingredients in their skincare and health products.
Con: not the best for sensitive skin
Although chemical sunscreens are easy to use, they are not always a great choice for those with skin conditions or sensitive skin. The chemicals found in this type of sunscreen can cause allergic reactions or worsen conditions such as melasma.
Con: chemical ingredients and environmental impact
In addition, some of the chemicals used in these products may be linked to cancer, as trace amounts get absorbed into the bloodstream. Another con to consider is the environmental impact of chemical sunscreen, which may damage reefs and other marine environments.

Read more
Why everyone is saying bakuchiol is the new (natural) alternative to retinol for your skin
skin

Expected to reach USD 1.79 billion by 2030, the global retinol market has been on the rise recently -- offering an easy and accessible way to achieve brighter, more youthful skin at home. Retinol works by helping to increase your skin's proliferation (creating new skin cells) and helps increase your skin's collagen production to help target acne, fine lines, wrinkles, and other common skin concerns.

Although many people find they have great success with retinol, it's not for everyone. Not only can retinol be harsh on certain skin types, but it's not always the best choice for those who prefer a more natural skincare routine or one that is plant-based. That's why many people opt for Bakuchiol, a natural retinol alternative. Below, we'll break down the hype about Bakuchiol and its potential benefits for your skin.
What is bakuchiol?
Bakuchiol comes from a plant grown in India known as Psoralea corylifolia. Also known as the "babchi" plant, this botanical extract has been used in ancient Chinese medicine and Ayurvedic practices for centuries. Recently, Bakuchiol has gained popularity in the skincare world, offering properties similar to those of the well-known retinol. Bakuchol extract is offered in many forms to add to your skincare routine, such as in serums or moisturizers. Sometimes, Bakuchiol is also combined with other botanicals, such as jojoba or rose hip, to help improve effectiveness.
What are the benefits of bakuchiol?

Read more