Skip to main content

Les Industries Groom is the Luxurious Canadian Shave You’ve Been Dreaming Of

Les-Industries-Grooming-lineup
Les Industries Groom is Canadian grooming brand creating and testing their own beard and shaving products out of their Montreal workshop. We’ve written about their beard care line previously and enjoyed the luxurious, masculine beard balm, wash, and oil. So, when the company recently released their new shave line, we were intrigued by the style and vibe of the products (and happy with our previous product experience) and decided to give it a go. The decidedly urban and small-batch company is doing exactly what we’re looking for when it comes to natural grooming products and their shave line is no exception.

As a guy with very tough and stubborn facial hair, I’ve developed a bit of a routine to prep as much as possible. I use a pre-shave oil ($20 CAD) to soften things up and started using a strop to sharpen my cartridge blades (this is now a necessity).

Les-Industries-Grooming-Oil

I also always try to follow the manufacturer instructions as best I can. Groom suggests using a shaving brush, but I don’t typically use one, so I applied by hand. Upon opening, a rush of coconut and sage filled my bathroom like a tropical paradise – certainly one of the more inviting aromas from any shaving cream I’ve used recently.

The cream ($24 CAD) itself is pretty thick to begin with, almost like the stuffing in a pillow, so it’s highly advised to use less than you normally would and mix in a few drops of water to even it out. Your razor won’t get as clogged and the overall shave is a better experience. (In the event your razor does get jammed up, I found a cotton swab over the blades cleans it out nicely.)

Once shaving commenced, the cream set a luxurious glide with little to no hair pull and irritation. The lather is fairly thick, so it does take a bit of time to work through an entire shave, but the experience is so enjoyable that it wasn’t a deterrent.

Les-Industries-Grooming-Shaving-Cream

The end product was a smooth, clean mug. Plus, any shave where my stubborn hair and sensitive skin doesn’t end up too irritated or torn up is a success in my book.

Their entire line features a number of natural ingredients including seed oils, bark oils, and essences of pine and juniper – each plays a role in offering fresh scents and an even fresher finish.

Not surprisingly, Groom’s aftershave balm ($22 CAD) is much the same consistency, scent, and feel of their shaving cream (shout out to their inclusion of cacao butter). It’s a great moisturizer to cap up an overall really pleasant shave. As an added bonus, the balm created a bit of a matte finish on my skin–which is a boon since we’re moving into the warmer, sweatier months.

Consider me a fan of this Montreal brand – quality lather, great scents, clean finish.

All pricing is in Canadian Dollars. You can purchase your own Groom products here.

Editors' Recommendations

The best beard brushes: Our top picks for achieving the perfect look
The 6 best beard brushes for taming your whiskers in 2023
beard brush

Beards are a great sense of personal style so long as you keep up with the regular maintenance of it. If you have had one for a while you’re probably well-acquainted with the tools of the trade, from nourishing beard conditioners to beard balms and beard oils. If you sport longer facial hair, or if your whiskers are growing longer than you anticipated, there’s another essential tool you need in your grooming arsenal: a high-quality beard brush.

The best beard brushes can help you in multiple ways from taming lengthy beards, reducing irritation and beard itch, and adding a bit more style and polish to unruly facial hair. While high-quality beard combs are helpful in their own right, longer beards require a brush. The ideal beard brush features a wooden base or handle with bristles crafted from the finest materials like boar hair, as you need dense bristle materials to work through disheveled facial hair, all the better to slowly but surely soften your beard as you brush.

Read more
Turning up the heat on styling? You’ll want to protect your hair
Turn down the temperature and other ways to protect hair from heat styling
a man blow drying his hair at barber shop

You can likely tell when your skin is getting damaged from the heat, like the water or the sun. When this damage shows, you can quickly move to stop the harm by applying sunscreen or making the water cooler.

The point is that our skin tends to raise red flags about heat damage more quickly than our hair. Damage from heat styling can accumulate over time. As a result, you may be dealing with pesky side effects, wondering if you can undo the damage.

Read more
This grooming and wellness center is completely re-envisioning self-care for men
Treadwell: A men's grooming and wellness center for the everyman and any man
treadwell barber chairs

Industrial. Exposed piping. Plenty of wood details and even more sports memorabilia. Maybe there was even beer.

Male-focused salons and spas are in short supply. The ones that do exist often lean into that tired, bro-y aesthetic. Treadwell is breaking the mold.

Read more