Skip to main content

Les Industries Groom is the Luxurious Canadian Shave You’ve Been Dreaming Of

Les Industries Groom is Canadian grooming brand creating and testing their own beard and shaving products out of their Montreal workshop. We’ve written about their beard care line previously and enjoyed the luxurious, masculine beard balm, wash, and oil. So, when the company recently released their new shave line, we were intrigued by the style and vibe of the products (and happy with our previous product experience) and decided to give it a go. The decidedly urban and small-batch company is doing exactly what we’re looking for when it comes to natural grooming products and their shave line is no exception.

As a guy with very tough and stubborn facial hair, I’ve developed a bit of a routine to prep as much as possible. I use a pre-shave oil ($20 CAD) to soften things up and started using a strop to sharpen my cartridge blades (this is now a necessity).

Les-Industries-Grooming-Oil
Image used with permission by copyright holder

I also always try to follow the manufacturer instructions as best I can. Groom suggests using a shaving brush, but I don’t typically use one, so I applied by hand. Upon opening, a rush of coconut and sage filled my bathroom like a tropical paradise – certainly one of the more inviting aromas from any shaving cream I’ve used recently.

Recommended Videos

The cream ($24 CAD) itself is pretty thick to begin with, almost like the stuffing in a pillow, so it’s highly advised to use less than you normally would and mix in a few drops of water to even it out. Your razor won’t get as clogged and the overall shave is a better experience. (In the event your razor does get jammed up, I found a cotton swab over the blades cleans it out nicely.)

Once shaving commenced, the cream set a luxurious glide with little to no hair pull and irritation. The lather is fairly thick, so it does take a bit of time to work through an entire shave, but the experience is so enjoyable that it wasn’t a deterrent.

Les-Industries-Grooming-Shaving-Cream
Image used with permission by copyright holder

The end product was a smooth, clean mug. Plus, any shave where my stubborn hair and sensitive skin doesn’t end up too irritated or torn up is a success in my book.

Their entire line features a number of natural ingredients including seed oils, bark oils, and essences of pine and juniper – each plays a role in offering fresh scents and an even fresher finish.

Not surprisingly, Groom’s aftershave balm ($22 CAD) is much the same consistency, scent, and feel of their shaving cream (shout out to their inclusion of cacao butter). It’s a great moisturizer to cap up an overall really pleasant shave. As an added bonus, the balm created a bit of a matte finish on my skin–which is a boon since we’re moving into the warmer, sweatier months.

Consider me a fan of this Montreal brand – quality lather, great scents, clean finish.

All pricing is in Canadian Dollars. You can purchase your own Groom products here.

Geoff Nudelman
Former Digital Trends Contributor
Geoff is a former contributor to The Manual. He's a native Oregonian who’s always up for a good challenge and a great hike…
Sleep tape from Dream Recovery is the ultimate men’s skincare shortcut
This sleep tape is infused with proven skincare ingredients
Dream Tape PLUS

When it comes to their skincare routines, some guys get a little lazy every now and then. (Sheepishly raises hand.) We’re always looking for shortcuts, and sometimes, our search takes us to potential men’s skincare hacks.
Time-saving options tend to be in short supply, though, so it’s always a pleasant surprise when we find one that works. That’s especially the case with Dream Mouth Tape Plus, which actually allows men to do skin care in their sleep.

Skincare while you sleep

Read more
LUMIBRONZE adds ‘tanning’ to the sunscreen equation
SOL LABS claims its new sunscreen and anti-aging face serum is a game changer
SOL LABS LUMIBRONZE

If there was one product in the men’s skincare market that seemed stable and mature, it was sunscreen. Produce a quality product with an SPF of 30+, get the formulation right, and buyers will go for it, as long as the marketing is solid and the sunscreen isn't too greasy.
But now, there's a new kid on the block in the sunscreen world. It's called LUMIBRONZE SPF 30 Mineral Anti-Aging Bronzing Serum, and it's from SOL LABS. The company is calling it a category game-changer, and it's easy to see why.

At first glance, this sunscreen looks familiar

Read more
Eyelash trimming: Why experts are calling out this dangerous men’s grooming trend
Eyelash trimming can be risky and dangerous
Man plucking eyebrows with tweezers

Skincare trends come and go, but for many men, assessing these different trends puts them in uncharted territory. The explosive growth of men’s skincare products and the concomitant advertising pitches, combined with the available array of social media platforms, has made it especially difficult to separate the wheat from the chaff.

Few of these trends are genuinely dangerous, but there are exceptions to the rule. One is the ongoing skincare trend that has younger men shaving their eyelashes to appear more masculine. Eyelash trimming is truly bewildering in a variety of ways, so we decided to do a deeper dive into how it started, what the risks are, and how different experts feel about it.
Why young men are shaving their eyelashes
https://www.youtube.com/shorts/ZPwWEK-yT40

Read more