Skip to main content
  1. Home
  2. Grooming
  3. News

David Beckham Scores Big with New Grooming Line House 99

By

The Manual may earn a commission when you buy through links on our site.

house 99
Image used with permission by copyright holder

David Beckham keeps busy. The 42-year old retired soccer — ahem, football — star is also a style icon, fashion collaborator, tattoo-sporter, record-holder, and active children’s charity supporter (not to mention the proud husband of Mrs. Victoria Beckham). And now we can add grooming mogul to his list of titles.

In January, Beckham announced the launch of his all-new grooming line in collaboration with L’Oréal Luxe: House 99, an England-based brand that will feature 21 products that will take care of your skin, body, hair, and tattoos. The products hit the shelves of Harvey Nichols across the United Kingdom on February 1, but the non-Brits had to wait — until now. House 99 is currently available online and on shelves at Ulta.

Recommended Videos

House 99 aims to blend “British barbershop culture and style with hair, skin, beard and tattoo creativity to build a home for every man’s next look,” according to a statement. “For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things, and shaping your next look,” Beckham adds. And we couldn’t agree more.

house 99 bold statement tattoo moisturizer
Image used with permission by copyright holder

All 21 products sound great, but there are a few that we’re most excited for. We’re big fans of beard oils and balms, and Beckham is bringing the masses a unique potion, Seriously Groomed Beard & Hair Balm, that promises to tame the unruly hair on your head and face.

We’re also big fans of tattoos (yes, even that regrettable one you got your freshman year of college — wear it proudly). Beckham has around 40 tattoos at last count, which is why his Bold Statement Tattoo Body Moisturizer SPF30  (pictured above) sounds promising.

While the football pitch has become a showcase of trendy haircuts in recent years, Beckham’s signature coif stands out as one of the best, even after he retired (for real this time) in 2013. House 99’s Smooth Back Shaping Pomade will help us mere mortals achieve his same look.

david beckham house 99 body
Image used with permission by copyright holder

“I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for,” Beckham said.

You can hear Beckham himself describe the brand in more detail here:

HOUSE 99 BY DAVID BECKHAM – HOME TO YOUR NEXT LOOK

Originally published January 10, 2018. Last updated March 5, 2018.

Nicole Raney
Nicole Raney
Former Digital Trends Contributor
Topics
Grooming
Why ESPN’s Dan Orlovsky Is Dead Wrong About Pedicures — and the Late Kobe Bryant Would Agree 
Accessories, Formal Wear, Tie

If the name Dan Orlovsky rings a bell, you probably know him for two things. He’s the quarterback who infamously ran out of the back of the end zone in 2008 as a member of the Detroit Lions. The move is considered such a bone-headed move that when Cody Kessler did the same thing in 2016, pundits wrote that Kessler pulled a Dan Orlovsky. The name also might ring a bell because of his takes as an NFL analyst on ESPN.

It turns out that there’s now a third reason why the name rings a bell. Earlier this week, Orlovsky said he’s completely against men getting pedicures. The subject came up after football fans learned that Florida Gators football coach John Sumrall, a no-nonsense tough guy, loves getting pedicures. Orlovsky appeared on Mike Greenberg’s Get Up show and made his feelings known.

Read more
Grooming
The art of the summer scent: Smelling good in the heat with an expert
Person spraying cologne on their neck

I am a fan of a good scent. I write about cologne all the time and became a little obsessed with stacking fragrances and diving deep into the notes that build all my favorite scents. The top notes you smell right away, the heart notes that form the core of the fragrance, and the base notes that stick around the longest. As a matter of fact, Kevin Keller, co-founder of Fulton & Roark is who sent me down the obsessed path when he introduced me to the concept of stacking colognes a few years ago when I interviewed him for a different article on how to select the right cologne. So, now that summer is in full swing, I have been a little focused on what makes up a summer scent and how to keep it strong in the heat and humidity. So I reached out to Kevin and he hit me with some knowledge.

I don’t believe in hard seasonal rules. Fragrance is personal. If you love a dark, smoky scent, you should wear it, even in July. You might just want to go a touch lighter than you would in the winter months. – Kevin Keller, Co-Founder, Fulton & Roark

Read more
Grooming
Dean Bell hits the road and talks men’s grooming
Adult, Male, Man

Dean Bell is a guy many people know from The Bachelor and The Bachelor in Paradise. He has since updated his image as an influencer searching for adventure. That search has led him to partner with Chevron this summer in celebration of the country’s 250th birthday. In addition to helping many drivers keep their engines in top shape this summer with his support of the gas, he is teaching us something he is adopting this season: Men’s grooming and skincare. As he gets a little older, he is figuring out, with the help of his wife (like most of us), the importance of taking care of his skin. But how is he doing that on the road this year? And how can we learn from his experience?

That’s what grooming is at the end of the day when it comes to skincare. You are basically keeping to your skin as youthful as you possibly can. – Dean Bell

Read more