Anyone who has ever had a pint of Guinness knows what a Guinness ‘stache is.
That mustache of foamy goodness that’s left after your first sip is perhaps as iconic as the beer itself. Because it is so iconic, Guinness has decided to harness the power of the Guinness ‘stache for good.
From now through March 19, Guinness is giving you the chance to donate money—just for drinking Guinness and getting proof of it.
What proof? All you need to do is snap a photo of your ‘stache and tag it on social media using @GuinnessUS and #StacheForCharity.
For every post to social media, Guinness will donate $1 (up to $100,000) to their Guinness Gives Back Fund. Previous recipients of GGB have been The Leary Firefighters Foundation and Packages from Home. The recipient of this year’s donations has not been chosen yet, but is expected to be soon.
The decision behind this initiative was easy, according to Guinness Brand Director Emma Giles. More than anything, it’s about unity, about bringing people together.
“Let’s face it, now’s as good a time as any to raise a pint,” said Guinness Brand Director Emma Giles. “We need to reconnect with what can bring us together as family, friends, coworkers, Americans, and most basically, human beings. St. Patrick’s Day is almost here and few, if any, holidays are as unifying or as celebratory,” Giles said in a statement.
So there you have it, the easiest way to donate money ever—drinking beer and posting to social media, two activities you’re probably already doing every day.