Skip to main content

Bud Light maker Anheuser Busch is selling 7 of its better beer brands to Canadian company: Report

Looks like the Bud Light boycott might have had an effect after all

IRVINE, CALIFORNIA – AUGUST 25, 2016: Bud Light Cans in ice bucket. Bud Light is one of the top selling domestic beers in the United States. Steve Cukrov / Adobe Stock

It’s no secret that Anheuser-Busch hasn’t been doing well for the last few months. Particularly Bud Light. We’ve seen all the news stories. The light beer’s sales, mostly due to the recent Dylan Mulvaney controversy, have dipped so far down that it’s not even the most popular beer in America anymore. Sales have been plummeting for months.

Now, Modelo (which is owned in the U.S. by Constellation Brands, but by Anheuser-Busch outside the U.S.) has stepped right over Bud Light to take the proverbial beer crown. The Mexican beer brand is now the most popular beer in the U.S. This decline in overall sales has led to job cuts at Bud Light, with the company firing more than 350 people, roughly 2% of its overall workforce. But, while that might be rough for a company that has always seemed to be the leader in American beer, it was just the start.

If you didn’t know it already, Anheuser-Busch has bought up craft breweries like Thanos collecting infinity stones. For a while, it seemed like any time a craft brewery received any type of acclaim, Anheuser-Busch would gobble them up like Pac-Man eating blinking dots.  Big names like Veza Sur, Karbach, Wynwood, and Elysian were added to the Anheuser-Busch Inbev portfolio over the last few decades. But, with a bottom line to deal with, there’s about to be a major shakeup. This means it’s time to unload some of the brands.

Which craft beer labels is the company selling?

According to reports, Anheuser-Busch has decided to sell off a handful of its brands to a company called Tilray Brands. For those unaware, Tilray is the largest cannabis company in the world. By striking a deal with Anheuser-Busch, it will also become the fifth-largest craft brewer and the fifteenth-largest overall brewer in the U.S.

The breweries being sold to Tilray Brands are Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, and Square Mile Cider Company. On top of that, it’s also selling off HiBall Energy. The last beer brand included is Shock Top, one of the most popular wheat beers on the U.S. market.

It should be noted that this isn’t Tilray Brands’ first foray into the beer world. It already owns well-known breweries SweetWater Brewing Company, Alpine Beer Company, Green Flash Brewing Company, and Montauk Brewing Company. On top of that, it owns the popular Breckenridge Distillery as well as Happy Flower CBD sparkling non-alcoholic cocktails.

The deal is expected to be finished by the end of 2023, and this leaves us with some lingering questions. Is this the end of Anheuser-Busch’s fire sale, or is there more to come? Is it only a matter of time before Anheuser-Busch decides to unload huge names like Goose Island and Wicked Weed? Will Bud Light turn the corner and gain in popularity again? Will its sales ever come close to what they once were? Are American tastes simply changing, or is it all because of one advertising campaign? There are a lot of questions and not many answers. Hopefully, over the next few months, some of them will be answered. All we know for now is that Tilray Brands is about to become a household name in the beer world.

Editors' Recommendations

Christopher Osburn
Christopher Osburn is a food and drinks writer located in the Finger Lakes Region of New York. He's been writing professional
10 classic summer cocktails everyone should know how to make
Enjoy your summer with these incredible, classic drinks
Gin cocktail

We are right at the cusp of summer. It's the season of backyard campfires, yard games, dangling your feet off a dock, and seemingly endless sunny days. It's a great time of year for refreshing, crisp beer. But it's also the perfect time for classic summer cocktails. Lucky for you, there are many to choose from. And while we love a rich, complex, boozy Old Fashioned or Manhattan any time of year, in the summer, we tend to opt for thirst-quenching, fresh cocktails.
Classic summer drink recipes

The best part? These iconic, refreshing summer drinks are all reasonably easy to whip up. You don't need an advanced degree in mixology and a whole cabinet of tinctures, herbs, and other ingredients to make them. Most of them are only a few ingredients and the ones with more are still fairly easy to shake up. These are the summery drinks that everyone should know how to make. Keep scrolling to see them all and learn a few new recipes to wow your friends and family this summer.
Margarita

Read more
You won’t believe these 6 ways to clean burnt pots and pans
You'll be surprised what a few household items that you already have can do for your dirty pots
Getting ready to clean a burnt pot

We've all had to say goodbye to an unfortunately burnt-beyond-repair pot. However, not all crispy pans are a lost cause. So before you cast out that crusty iron pan or that over-browned brownie sheet, we've got some tips that might keep them around a few more rounds.

With just a few everyday household products, you will be surprised at what a little bit of nature (and a lot of elbow grease) can do. Here's how to bring those burnt pots back to life. These methods aren't that hard to do, but they do take a little patience and some elbow grease. Fortunately, the reward is extremely satisfying! So, here is how to how to clean burnt pots and pans.
The vinegar and baking soda method

Read more
What is Chinese barbecue? An essential guide
If you're a meat lover, you need to give char siu a try
Char Siu

There's a common sight on the streets of Chinatowns — row upon row of glistening meat displayed in restaurant windows. The meats are varied, ranging from whole bronzed ducks to huge sides of crispy roast pork, a tantalizing sight to any meat lover.

There's also another item — a red-colored, fragrantly sweet pork that's delicious by itself or served with a bowl of white rice. This is char siu, Chinese barbecue pork, a delicacy that's beloved throughout the Chinese community.
Selecting the pork

Read more