The fabric, which made its debut on Herschel’s website mid-February, is lightweight, durable and comes in what the designers describe as a “Vessel Grey spectral tone,” which gives the fabric its industrious look.
Related: Truce Makes The Last Backpack You’ll Ever Want To Own
So far, this innovation has manifested itself in three distinct products: the sleekly contoured Dayton and Lawson backpacks and the multipurpose Network pouch. The design is simple, yet fashion-forward, which Cormack attributes to the fabric’s malleability.
“The woven technology behind the fabric intersects form and function with utility, lending it an athletic and modern feel. The distinctive fabric gives consumers a reason to pick it up off a shelf.”
He continues, “The Lawson backpack, the Dayton backpack and the Network pouch can be used for a variety of different occasions. It’s for the consumer who still cares about functionality yet wants to incorporate a fashionable look into their everyday life. ”
This is one of the biggest launches yet at Herschel Supply and Cormack, along with his brother and co-founder Lyndon, felt it deserved its own site. The dedicated site is accessed through the main website and will host product information, videos and lifestyle imagery, alongside products for purchase, ranging in price from $49 – $199.
Editors' Recommendations
- Rothy’s Debuts Its First Collection of Men’s Accessories
- How 4 Brands Are Using Tech to Make Shopping More Personal
- New Zealand’s Rodd & Gunn Brand is Conquering America
- Portland’s Thunderbolt Sportswear Debuts New Collection
- Northern Grade’s new store is a Manhattan must-shop
