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An SS14 catch-up with Common People

Jodie Kharas
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ss14 catch common people
Image used with permission by copyright holder

We’re so impatient for summer; we want to talk to everyone about it all the time. So when we saw Scottish label Common People’s SS14 collection film, we knew we wanted to wax lyrical about outdoor roaming and their lightweight jackets, which just happen to be the colour of sunshine. Fortunately, the assistant designer Gail Ferguson indulged us.

What inspired the SS14 collection?

SS14 – “Summer Rambling Tales” reflects the essence of Scottish summer holidays, inspired by 1970s field trips and influences of Celtic art.

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What will the Common People guy be up to this summer?

You’ll find him holidaying on the Isle of Skye and enjoying the Edinburgh Festival with family and friends hopefully getting some fly-fishing done, and relaxing with a cold beer in the sun.

There is a really nice lightweight, utility vibe running through the collection. What kind of fabrics did you use?

Outerwear pieces are key in the collection this summer. Fabrics range from shower-proof nylon/cotton memory fabric to colour-coated cottons, which are washed back to give an aged affect. Airtex linings give the collection a technical feel with both warmth and breathable properties. The Ambleside Jacket is a functional design, inspired by a 70s rambling smock. Made in the UK, the style features four front pockets and is fabricated in a pop yellow, Korean shape memory fabric, which is shower-proof. Perfect for the unpredictable British summer.

What triggered the colour palette?

The colour palette for SS14 was triggered by the 1970s vintage rambling inspiration and features bold pop colours such as burnt orange, yellow and apple green.

Tell us about the SS14 collection film.

Photographer Jonathan Daniel Pryce filmed ‘Summer Rambling Tales’ on the day of the shoot. The collection was shot on location in Scotland at Seacliff Beach, less than an hour outside of Edinburgh. The film tells the story of the collection in the context of a Scottish summer’s day, set to the track “what you building” by PET.

What is on your summer soundtrack?

London Grammar, Metromony, Temples, ESG, and bit of Fats Domino

Finally, do you have any exciting vacations planned this summer?  

We’re off to Stockholm for a week in August for a friend’s wedding, which I’m really looking forward to.  August will also be fun in Edinburgh as it’s festival time and a great place to be.

Jodie Kharas
Jodie Kharas
Former Digital Trends Contributor
Jodie Kharas is a style, art and culture writer who lives in London. She has contributed to the online platforms of POP…
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