Skip to main content

Shop Class – American Field

American Field is an annual pop-up market that features the best brands that are 100 percent made in the USA, from clothing labels to local craft breweries. Founded four years ago in Boston by Mark Bollman, who also runs the menswear brand Ball and Buck, the special event returns to Beantown next weekend and then lands in Washington, D.C. October 17 and 18, Atlanta October 31 and November 1 and Brooklyn November 21 and 22. Free and open to the public, this expo of US merch will feature more than 75 vendors. Bollman recently explained why checking it out should totally be on your autumn “to do” list…

How do you find your exhibitors?

Recommended Videos

It is a pretty curated process. We are looking for a vendor who offers something epic with the highest quality and who has a unique plan. It’s not really a craft fair or a farmer’s market. It’s more like these are innovative businesses that are changing the landscape of manufacturing in America. For example, there is a great brand that is doing an Idiegogo campaign called Greycork that has signed on to do all four events. They make these really cool couches and modular furniture. Think Ikea but high quality and made in America. That’s the kind of vendor we attract. It is passionate entrepreneurs who are looking to make a change and make something that kind of goes against the purchase process that people are used to in today’s culture which is that disconnected, fluorescent lights, classic packaging with a sales associate who doesn’t know anything about the product. Here you are shaking the hand of the designer or craftsman who actually makes the product.

What product categories does American Field cover?

There’s menswear, womenswear and accessories. Soft goods is the majority at 80+ percent. It’s a lot of denim makers, leather goods, shirting, outerwear, waxed cotton and leather outerwear. Then you go into scarves and dresses and hand-knit alpaca soft accessories. We are all about giving you an atmosphere and not just selling you something. And that atmosphere is the passion and energy around making things in the US and building things that people really believe in.

How many people attend?

We get from 3,000 to 5,000 attendees. These are people that either know about American Field and the brands that are there so inherently you are getting guys and gals who are professionals or entrepreneurs who really appreciate quality and want something that is unique. And also it is often an online shopper who has learned of a brand online but who actually wants to try on a $500 leather jacket. We have brands that they may have met via social media but they have never actually interacted with them. But then they come to American Field and they have the opportunity to meet the brand or maker, try on the product, learn about the brand in person and become a strong online customer post-event. Other than that you get people who just want to do unique things in the city—anyone who likes to go to a farmer’s market to someone who likes to try a new beer or food or learn about a new industry.

What is the general price range of the products for sale?

I’d say $20 to $300. You might be able to get a shirt or pant for $80 to $150 and a jacket for $200 to $600. And then there are accessories like knit hats or knit gloves for 20 bucks and metal goods like keychains for $5 to $10. You can come in on the low end or go to the high end. You can even buy a Tesla for $80,000.

What prompted you to launch American Field?

I started the brand Ball and Buck. We have a store on Newbury Street in Boston. We have an online presence and we started out that way. We built online before we had a brick-and-mortar and it was extremely clear early on that to build a successful business that we had to get in front of people. Selling quality goods that are made in America and being on a website it’s very difficult to see the difference between our staple shirt and an H&M button-down. When you put it in your hand or take it off the hanger and it almost breaks the hanger, then it’s very easy. We make sales by educating our consumers and explaining to them what it means to double needlestitch something or what it means to bartack a stress point and how many stitches per inch we use. It all the details that you can’t really write on a website or notice without holding it in your hand. So the business was really created to provide a platform for Ball and Buck and brands like it. There’s no replacement for shaking the hand of a customer and no replacement for trying on a shirt.

Why is made in America so important to you?

When I started B and B that was kind of a precursor to American Field. Everything we do is made in America. We are a country that makes things. We always have. I am a big believer in the fact that in order for us to be successful we’ve got to actually create and not just design here but actually make it here.

Will you be adding additional cities in the coming years?

Yes. What city it is I don’t know right now. We poll our customers and we poll our vendors and we ask them. The other way is looking at markets and seeing if something like this exists and if there is a makers’ culture in that area. Boston and Brooklyn are leading the charge on that and D.C. and Atlanta are close behind.

Why should someone come shop at American Field?

I think the most valuable and most exciting thing that is hard to put on paper is just the energy level. You are looking at a group of brands that aren’t competing against each other but are rather working as a team to build a movement. There is a huge amount of positive energy in the room that is hard to conceptualize on paper. And you also have the opportunity where you go back to the time of meeting and talking to someone who knows everything and anything you could ever want to know about something. It’s actual interaction and a shopping experience where you can see the passion of the person who has made the item and you can talk to him about why. You can take that with you and then it’s not just another shirt that you got or it’s not just another pair of sneakers because you wanted a new color of sneaker. It is the passion of this craftsperson, this designer, this maker or the owner of this company. That is something that you can’t just buy. You have to earn it.

Christopher Blomquist
Former Digital Trends Contributor
Christopher is a native New Yorker who lives and works (mostly) in Manhattan. A longtime fashion journalist, he served as…
April Showers don’t bother Jack Victor with their new Elements capsule
Rain rain go away doesn't work as well as these rain jackets
Jack Victor Field Jacket

Nursery rhymes may make you feel better on occasion, but "April showers bring May flowers" only works if you actually make it to May to enjoy the blooms. Depending on where you live, you could be in danger of washing away if you don't protect yourself from the occasional downpour. The Jack Victor Elements Capsule is setting up to be one of the most important of the year as it brings the best rain jackets on the market all in one place for you to pick up whatever your style aesthetic may be. Of course, that means there are inevitably going to be a handful of options to choose from, but the collection from Jack Victor is the complete set.
Stay dry AND stylish

For us, the building of a collection starts from the top down. That means we will look at the more elevated options that will create the perfect dressed-up looks protected from the rain. The oatmeal topcoat is the perfect versatile option to go over your suits and office wear. Then, the Herrington Jacket in pure cashmere creates the best smart casual look out there. The next step is to pick up your streetwear or more casual looks, and the best-selling Navy Bomber Jacket is the headliner for the whole collection. The perfect jacket for every day when you leave the office to live your life. They also offer a suede hooded vest that is the pinnacle of street style. Finally, the in-between styles focus on functionality, leaving the raincoats and the field jackets for those times when you need something to get you through the worst weather of the season.

Read more
Wedding Season: Wrangler has the solution to that guy who hates dressing up
Elevated Cowboy Comfortable
Wrangler Cowboy Wedding close up

I grew up in Missouri, where there were different kinds of weddings, from the giant ballroom with tuxedos to the barn shindig with the potluck and jeans. There was also the church wedding, which included everything from tuxedos and suits to bolo ties. But there was always that guy who hated dressing up, always the guy who refused to wear the suits and ended up in jeans despite the dress code. While you may always have that guy you struggle to get into something a little more elevated for the occasion, Wrangler may have the happy medium you are looking for in 2025's wedding season. The Wrangler Wedding Suit is going to make any Rip look more appropriate off the ranch.
Cowboy formal

One of our favorite things about guys like Rip Wheeler in Yellowstone is that they are reliable. Hard working, loyal, and dedicated. They can always be found pushing the ranch forward. Now, while that isn't the worst quality to have in a friend or family, many of them have a hard time shifting to the more sociable moments and dressing up for the occasions that call for a little more sartorial excellence. That is where this raw, undyed denim comes into play. Cut from classic Blue Bell denim jeans and denim jacket, they will feel almost identical to what the man wears daily on the ranch. The only difference is the ivory color puts them firmly in the range of a cowbody wedding suit. Adorned with a Wrangler cowboy roping in a stallion, this look is everything a cowboy wants when giving his daughter away or saying his vows, either in the venue, the church, or the barn.

Read more
Biver releases the Carillon Tourbillon: A masterpiece of haute horology
Where fine watchmaking meets jewelry art: Biver's ruby-adorned Carillon Tourbillon
The Carillon Tourbillon Desert Rose in rose gold.

Biver has yet again gone above and beyond to release a timepiece that perfectly melds functionality and artistry in its singular Carillon Tourbillon Desert Rose. An exceptional watch that recalibrates the luxury watch market, it features rose gold, mother-of-pearl, and rubies in a great union of stunning craftsmanship. 
A parade of precious metals
A beautiful 18K rose gold case and bracelet act as a gorgeous backdrop to the piece de resistance: a mother-of-pearl dial that glows like gleaming sunlight. Draping this canvas are ruby hour markers that gleam as their scarlet color is intensified by the guilloché center's intricate textures. With more than five decades in the business, the Biver family's reputation of crafting immaculate timepieces is well known by watch enthusiasts -- each detail has been intricately crafted to create a visual ambiance, which is evident from the faceted bracelet to the symmetrical layout. 
The technical and artistic ambiance converge 
Underneath the surface of its beautiful exterior lies mechanical features that are just as impressive. The platinum micro-rotor Caliber JCB-001-B ensures precision timekeeping with a 3Hz frequency and 72-hour power reserve, visible through the anti-reflective sapphire crystal. Biver's reputation for technical excellence is second to none, and the tourbillon complication is presented with elegant restraint, allowing the materials to stand out.
The Biver guarantee
Currently retailing for $670,000, each Carillon Tourbillon Desert Rose comes with a 4-year warranty and the prestigious JCB seal, certifying the highest standards of Swiss watchmaking. With a water resistance of up to 50 meters, this timepiece is wearable art and a celebration of beauty and human ingenuity.

Read more