Shark Tank Style: The Winning Clothes You’ll Actually Want to Wear

shark tank style butter cloth featured image

Watching ABC’s Shark Tank can be both edifying (“I need that!”) and frustrating (“She stole my idea!”). Every episode presents some of the strangest inventions and concepts we’ve ever seen, from a bluetooth “headset” device that would have been surgically implanted in your skull, to anti-flatulence underwear (See: “Why didn’t I think of that?!”).

If you’ve never watched the show, here’s how it works: Entrepreneurs present their concepts to a board of “sharks;” i.e., potential investors, hoping to gain the  money they need to make their dreams a reality.

With ideas spreading across industries from power generation to toys to food to pet care, it’s a given that the apparel industry wouldn’t be spared. The show has actually launched several retail concepts, as well as a few fashion concepts to boot. Here we’ve gathered some of our favorite style pieces that swam with the sharks…and lived to tell the tale.

The Shark Tank Style You Will Want to Wear

Quikflip Full-Zip Hero Hoodie
shark tank style quikflip

OK, who hasn’t been in this situation? You head out the door on a cool day, only to find things warm up along the way. You take off your sweatshirt, tie it around your waist or leave it on the ground…then hours later when things cool down again you realize the sweatshirt is long gone. Quikflip solves that problem with its patent-pending Conversion Technology: the brand’s hoodies, crewneck sweatshirts, and raincoats transform into fully-functional backpacks so they can be easily worn on the shoulders, coming in handy for stashing all the other stuff you need in a day. Each piece includes two storage compartments, including one that’s small enough for a cell phone, wallet, or keys. Best of all the sweatshirts are made from comfortable premium French terry in a 60/40 ring-spun cotton and polyester blend. 

DudeRobe Luxury Hooded Bathrobe
shark tank style dude robe

Dude. About that robe you’ve been wearing. It will not stand. DudeRobe brings a new level of comfort and dude-ness to your lounging experience. Adapting the fit and style of your favorite hoodie, the robe features premium sweatshirt fabric on the outside, with comfortable, absorbent terry on the inside. The robe’s belt is permanently attached (solving what we think is the real problem with most bathrobes), and hits that Goldilocks not-too-short, not-too-long, above-the-knee length. DudeRobe also makes coordinating shorts and pants that may have you wearing the combo way beyond bath time. 

Swoveralls Dark Athletic Grey Sweatpant Overalls
shark tank style swoveralls

Overalls are having a bit of a fashion moment this season – is it the workwear vibe or a 1970s retro thing? We’re not sure, but if you’re going to wear them, wear the most comfortable pair you can find. Each pair of Swoveralls is made from…you guessed it…sweatshirt fabric (are we seeing a theme here?), knit from a blend of sustainable organic cotton & recycled polyester. Each pair is made in the USA and features a secret zipper-front pocket inside the bib. Jogger cuffs and adjustable straps, as well as side pockets and snap-side waist closures add to the comfortable design. 

Best Pocket Square Holder
shark tank style best pocket square

Editor’s note: besides writing about fashion, I’ve also styled many a photo shoot, and I firmly believe that a blazer or suit jacket looks naked without a pocket square. Even I have moments, though, where, no matter how I try, a pocket square takes on a life of its own, sinking into the pocket, shape-shifting, and generally turning into a sartorial fail. The Best Pocket Square Holder is a lightweight felt “pouch” with a spring-loaded closure that grasps pocket squares or pocket rounds, maintaining the chosen shape, supporting the slippery fabric, and keeping the square firmly—and neatly—in place.  

Buttercloth Stellar Shirt
shark tank style butter cloth

It’s not often that you’ll see “Barbie clothes designer” on a resume, but Buttercloth founder Danh Tran not only dressed Mattel’s feminine and feminist superstar, he also designed for superstar sportswear brands 7 For All Mankind, Howe, and Affliction. For his moment in the Shark Tank, Tran introduced “Buttercloth,” a 100 percent natural, sustainable cotton fabric offering six-way stretch. The shirts’ breathable construction is designed to be cooling in summer and warming in winter. Fashion details include contrasting collars, cuffs, and buttons, with the convenience of built-in collar stays. There are plenty to choose from on Buttercloth’s site, but we like this deep royal blue long sleeve number that will look great with white jeans, pale gray dress pants, or khakis.

Birddogs Quaker Johns Shorts
shark tank style birddogs shorts

Looking for some workout shorts with an attitude? Look no further. Birddogs come in three inseam lengths: six-inch, eight-inch, and nine-and-a-quarter inches. Each pair is lined, featuring a comfy, cozy ball pouch “with enough room for a summer squash;” and features thought-out zippered pockets for wallet, and phone, as well as roomy front pockets for hands and everything else. Each pair is treated as a limited edition, so you’re not likely to see yourself coming and going. What may be the best, though, is the brand’s frankly hilarious, cheeky … and maybe just a tad sophomoric (in a good way!) image campaign. 

Bermies Foxies Swimsuit
shark tank style bermies

Bermies founder Uki Deane was looking for the perfect pair of swim trunks that were shorter than board shorts, but that could also be bought for a decent price. Inspired by his buddies’ rugby shorts at a Buenos Aires pool party, Deane started designing his own novelty prints and has since branched out into shirts, shorts, kids’ and women’s. Each pair is made from a stretchy, breathable, and fast-drying polyester and lycra blend, featuring four-way stretch, and a mesh liner. Bermies also donates 10 percent of sales to clean up the oceans. 

M Tailor Heather Gray Gingham Shirt
shark tank style m tailor

Like the idea of custom tailored clothing, but don’t want to take the time to visit a store? M. Tailor’s founders have created a high-tech solution using your mobile phone. Download the brand’s app and take a full body video. The app then takes your measurements. You select shirt fabric and style, and they handle the rest. When the shirt arrives a short time later (shipping is free), if there’s a problem with fit, just return it, explain what’s wrong, and M Tailor will remake the shirt to fit. 

Fashion & Style

What is a Camp Collar Shirt? Our Guide to the Classic Look

What exactly is a camp collar shirt, and better yet, do you need one? The answer is easy: A camp collar shirt has the potential to be nothing less than your new summer go-to.

The Best Natural Sunscreen Options for the Environment and Your Skin

It turns out that the majority of commercially produced sunscreens are full of chemicals that wreak havoc on ocean environments.
Fashion & Style

How to Be the Coolest Dad on the Playground

We’re talking about the manly art of parental competition and clearly demonstrating that you are the Alpha Dad.

Take Your Cooler Back to the ’90s with the Igloo Throwback Collection

Everything from the '90s is new again, but nothing more so than the coveted Igloo Throwback collection.

23 Best Travel Pants for Hiking, Exploring, and Everything in Between

Our favorite, all-around travel pants are suitable for every environment and activity, from finding comfort on the plane to finding adventure outdoors.
Fashion & Style

Rep Your Flamin’ Hot Love for Cheetos with this Cheeky Fashion Collab

Here are a few of our favorites picks from the Flamin' Hot Cheetos X Forever 21 collection. We suggest you pair these with Takis.
Fashion & Style

The New Todd Snyder x Timex Welton Bi-Metal Watch is Nostalgia on a Wrist

The Welton Bi-Metal puts a fresh spin on the mid-century design of the old classic Mercury Timex watch.

Rock Out While You Work Out with Under Armour’s The Rock Earbuds

Dwayne “The Rock” Johnson, Under Armour, and JBL worked together on these earbuds, designed specifically to handle both trips to the gym and laps around the track.
Fashion & Style

7 Shirts You Can Wear on the Trail and to the Office

Work shirts can be uncomfortable. They don’t breathe or wick moisture well. They don’t regulate temperature. They stink after a hard day. But does it have to be that way?
Fashion & Style

Why You Should Wear Hemp Clothing and Which Brands to Shop

As on-trend as hemp fashion has become, it also hasn’t lost its environmental credibility.
Fashion & Style

Chill Out in the Best Summer T-Shirts for Men

There's a time and a place for a plain white tee. This isn't it.
Fashion & Style

Todd Snyder and Reyn Spooner Put a Fresh Spin on the Hawaiian Shirt

This limited-edition capsule collection is giving off major vacation vibes.
Fashion & Style

Native Shoes Plant Shoe is 100% Biodegradable and Animal-Free

This is a first of its kind in the sneaker world. So, what exactly is it made from?
Fashion & Style

Outerknown is Throwing it Way Back with the Woolaroo Wool Swim Trunk

The fashion and performance wear industries are going all-in on this old-school fabric, this time with a 21st-century twist.