Menswear brand Tom Cridland designs men’s essentials guaranteed to last until 2050

Tom Cridland, fashion, 30 year line, meant to last
UK-based menswear brand Tom Cridland was launched in 2014 by its namesake founder with a sole focus on crafting the perfect line of trousers. After developing the line, and making its under-stated elegant style popular with customers across five continents, Cridland decided it was time for a new challenge.  The answer to this call was the brand’s 30 Year Collection.

Sweatshirt-2, tom cridland

The idea is simple—all items within the collection are guaranteed to last for 30 years. What sounds like a gimmick is actually Cridland’s way of tackling the problematic nature of “fast-fashion” in the retail industry, which the designer believes leads to unnecessary waste, both of natural materials and customer money.

“The 30 Year Sweatshirt was the first item with a 30 year guarantee that I designed,” starts Cridland. “It was an attempt to make sustainable fashion more broadly appealing and to get consumers thinking about fashion as less disposable. We also aimed to lead an industry trend to protecting natural resources by making truly durable clothing.”


Cridland achieves this sustainable vision, which has since expanded to include the 30 Year T-Shirt, by working closely with a family of artisans in Portugal who have been designing quality clothing for generations. This quality comes from marrying luxury fabrics, in this case fine cotton,  with a special treatment that prevents shrinking and increases the garment’s durability.

Related: Canvas by Lands’ End introduces your favorite style essentials 

This foundation, coupled with the brand’s guarantee to take care of any necessary fixes or mends free of charge to the consumer, makes for a product that’s truly able to stand the test of time.

T-shirt-2, tom cridland collection

“Fast fashion is damaging the environment, putting responsible brands out of business and ripping off consumers,” Cridland says. “We are fighting the corporations that are treating both clothing and those who make it as disposable by offering consumers something better.”

The garments themselves are smartly designed with straight-forward silhouettes in a range of basic colors (black, grey, dove white, red, orange, pink, yellow and blue). The 30 Year Sweatshirt retails for £65 (about $95) while the 30 Year T-Shirt retails for £35 (about $50).

Check out the full collection, here.


11 Best Halloween Costume Ideas Inspired by Badass Mofos of Film

Including the likes of John Wick, James Bond, The Dude, Mad Max, and more.
Food & Drink

Jackpot: Jack Daniel’s Launches New Tennessee Tasters’ Selection

The Tennessee Tasters' Selection was picked by the people that know Jack Daniel's better than anyone else.
Food & Drink

Always Be Clinking: The Glenrothes Scotch Whisky Soleo Collection Is for Closers

The Soleo Collection is the newest set of releases from The Glenrothes and will cost you less than a grand for all five bottles.

Detroit’s Abandoned Michigan Central Station to Reopen as Haunted House

The city's most iconic building will, for just one day, become the world's coolest haunted house.
Fashion & Style

Stock Up on the Best Crewneck Sweatshirts for Men this Fall

The best crewneck sweatshirts are warm, stylish, and easy to layer.
Fashion & Style

What to Wear Tailgating: Fall Style Essentials for Football Fans

Snag these tailgating style basics before the next game.
Fashion & Style

Shop the Latest and Greatest from Filson’s Fall Collection

Pack it in, layer up, and dive into our favorite fall and winter style picks from an iconic Pacific Northwest-based brand.
Fashion & Style

Keep it Cozy with These Seven Warmest Winter Socks

Winter means padding around your pad in the softest, warmest socks possible.
Fashion & Style

The Zippo x Foundrae Luxe Capsule Collection Combines Elegance with Expertise

Spark a flame with flare with this new Zippo lighter, which has "heirloom" written all over it (and a price to match).
Fashion & Style

Bundle Up Before It’s Too Late with the Best Winter Sweaters for Men

There's no better feeling than slipping on a nice new sweater on a winter day