Skip to main content

Menswear brand Tom Cridland designs men’s essentials guaranteed to last until 2050

Tom Cridland, fashion, 30 year line, meant to last
UK-based menswear brand Tom Cridland was launched in 2014 by its namesake founder with a sole focus on crafting the perfect line of trousers. After developing the line, and making its under-stated elegant style popular with customers across five continents, Cridland decided it was time for a new challenge.  The answer to this call was the brand’s 30 Year Collection.

Sweatshirt-2, tom cridland

The idea is simple—all items within the collection are guaranteed to last for 30 years. What sounds like a gimmick is actually Cridland’s way of tackling the problematic nature of “fast-fashion” in the retail industry, which the designer believes leads to unnecessary waste, both of natural materials and customer money.

Related Videos

“The 30 Year Sweatshirt was the first item with a 30 year guarantee that I designed,” starts Cridland. “It was an attempt to make sustainable fashion more broadly appealing and to get consumers thinking about fashion as less disposable. We also aimed to lead an industry trend to protecting natural resources by making truly durable clothing.”

T-shirt-1

Cridland achieves this sustainable vision, which has since expanded to include the 30 Year T-Shirt, by working closely with a family of artisans in Portugal who have been designing quality clothing for generations. This quality comes from marrying luxury fabrics, in this case fine cotton,  with a special treatment that prevents shrinking and increases the garment’s durability.

Related: Canvas by Lands’ End introduces your favorite style essentials 

This foundation, coupled with the brand’s guarantee to take care of any necessary fixes or mends free of charge to the consumer, makes for a product that’s truly able to stand the test of time.

T-shirt-2, tom cridland collection

“Fast fashion is damaging the environment, putting responsible brands out of business and ripping off consumers,” Cridland says. “We are fighting the corporations that are treating both clothing and those who make it as disposable by offering consumers something better.”

The garments themselves are smartly designed with straight-forward silhouettes in a range of basic colors (black, grey, dove white, red, orange, pink, yellow and blue). The 30 Year Sweatshirt retails for £65 (about $95) while the 30 Year T-Shirt retails for £35 (about $50).

Check out the full collection, here.

Editors' Recommendations

Review: These men’s pajamas cost $600 — are they worth it?
Sleep in the lap of luxury with this pajama set by Paul Jays
paul jays pajamas review pxl 20230220 072532307

When you were a child, your parents likely bought you a pajama set featuring your favorite superhero or cartoon characters. As you grew older, you ditched those pajamas for boxers or sleeping in the buff. Once you've made it and established yourself as a successful man in the world, the pajama set makes its return to signal that you have arrived.

Of course, you could just buy any old kind of men's sleepwear to go under your robe while you putter around your apartment — or you could don this luxurious pajama set from Paul Jays to wear while wandering your estate, drinking coffee, and pondering your next great move to grow your empire. I tried out the Geo Print Long Set, and from the moment I put it on, my reasons for taking it off numbered zero. Here is an honest review of this luxurious set, the Porsche of men's pajamas.

Read more
How to wear green on St. Patrick’s Day — style tips you need to look your best
Your St. Patrick's Day style guide
style tips for holiday party outfits green and tan

St. Patrick is the patron saint of Ireland, kidnapped and brought to the island as an enslaved person at 16. He eventually escaped but returned later and is believed to have brought Christianity with him. One thousand years later, he is still celebrated on St. Patrick's Day, the accepted date of his death, March 17. And how do we celebrate it? By wearing the color green on St. Patrick's Day, of course. Wearing the color symbolizes the patriotism of the entire island.

Now, whether you are Irish or not, you can show your support for the island by donning green on St. Patty's Day. However, that doesn't mean you have to go all out and look like you jumped right off the box of Lucky Charms. Here are a few tips to help you celebrate the patron saint of Ireland without sacrificing looking fantastic.

Read more
Freezing jeans shouldn’t really be a thing — here’s why
Why you should stop putting your jeans in the freezer

Recently, I reached into a friend’s freezer for an ice sphere and came across a pair of neatly folded jeans. This sight took me by surprise not because it was unusual, but because the practice felt so dated. For those that might not have heard of the practice, the idea behind freezing your best jeans is that freezing denim kills bacteria from well-worn jeans without actually having to wash them and affect the fade or overall integrity of the denim.

When did freezing jeans become a thing?
Jeans have been around since 1871. These popular pants were invented by Jacob W. Davis and patented by Davis and Levi Strauss. Though people have anecdotally frozen their denim for years, more as an odor-removing process than anything else, Levi Strauss actually pushed this practice into the mainstream in 2011. In 2014, Levi Strauss' CEO Chip Bergh repeated longstanding advice from the jean company; don't wash your jeans, freeze them instead. Bergh's reminder was more of a conservation effort to get people to freeze their jeans to stretch out the time between washes.

Read more