Located in Boerum Hill at 357 Atlantic Avenue, the second Williamsburg store has been designed as a Gant Rugger neighbourhood shop. Though the new store may be a tad cosier than the Williamsburg location, the concept is still designed to push our increasingly foodie-aware buttons: brasserie + clothing = the place to be.
The intimate design of the store successfully beckons in locals, with it’s antiquated central farm table, white tiles, tea stands and exposed brick walls- a style that we have been gravitating towards for some time now. Alongside plates of deliciousness, shoppers will find a curated collection of clothing and accessories from the brand’s Gant Rugger and Gant by Michael Bastian lines.
The brand’s Brooklyn invasion is a welcome one, given the heritage style that recurs each season. As a bonus ode to the district, the brand filmed their Pre Spring 2014 video campaign on the J train over the Williamsburg Bridge. Represent.
