Preppy Pioneer GANT Celebrates 70 Years by Releasing 7 of the Brand’s Most Iconic Looks

gant 70th anniversary seven decades icons collection 7 hero image

American sportswear brand GANT is turning 70 and celebrating in a big way with a special campaign commemorating its most iconic creations.

Aptly called Seven Decades, Seven Icons, the online retrospective pays homage to the brand’s favorite heritage pieces and the decades in which they were first produced. The collection, then, functions as a sort of timeline not only of GANT’s personal history but of the East Coast preppy style it helped to pioneer.

According to company lore, GANT got its start in 1949 with a deceptively straightforward product: The button-down shirt. Though this may not seem all that revolutionary in 2019, it was significant then because it was the first time the item had ever been mass produced for a broader American market (previously, one had to actually custom order a button-down from a specialty store or tailor).

Fast-forward seven decades and this one-two punch of high style and high accessibility have come to mark the company as a major player in the American casual wear space. It has also allowed the brand to reinvent, refine, and perfect a key set of staples crucial to this particular aesthetic, namely the aforementioned button-down, the club blazer, the chino pant, the piqué polo shirt, the heavy rugger, the GANT Varsity Jacket, and the cable knit sweater.

While the brand has gone on to produce a wide array of different pieces, it’s these seven that form the foundation of the GANT legacy. It seems only fitting, then, that the company’s 70th year be spent not debuting new items, but honoring the old.

“Throughout the past 70 years, our curiosity and mindset … have led to significant product innovations,” explained GANT CEO Brian Grevy in a statement. “Embarking on our anniversary year, we are looking ahead to creating the next 70 years for GANT by continuing our focus on innovation and sustainability. We will keep expanding into new territories and product categories throughout the years to come.”

There’s a lot in store for the brand’s 70th year, but it all starts with the Seven Decades “shoppable museum,” which customers can now explore on the GANT website. Not only will customers be able to view and buy the products themselves, but they’ll also be able to learn about their unique histories (like, did you know the cable knit sweater originated in communities off the West Coast of Ireland?). It’s a playful mix of commerce and homage that befits a brand synonymous with the fabric of such a specifically American way of life.

Currently, the button-down shirt and club blazer are the only pieces available for purchase online. But don’t worry! Every month, a new “icon” will be re-released through the Seven Decades, Seven Icons portal, so keep your eyes peeled.

Buy from GANT

For an altogether different group of throwback items, take a look at the best retro gaming consoles to help you take it way back.

Outdoors

Après-Hike: The Best Gear Kit to Sport After the Adventure

After a long day of hiking, you come back to your car starving, thirsty, and muddy. Do you have to to get cleaned up? Or do you have a nice kit waiting in the car for you?
Fashion & Style

The Best Sunglasses for Men this Season

Searching for the best men’s sunglasses needn’t be a chore or too much of a hassle -- it’s all about finding the pair that works for you, whether they be more adventure-minded and rugged or sleek and dressy.
Fashion & Style

The Best Men’s Watches Under $500, From Stylish to Smart

You don't have to break the bank to own an awesome timepiece. Here are some of the best men's watches under $500, including a variety of styles and mechanisms.
Fashion & Style

12 Best Men’s Athleisure Brands to Take You from Lay-Ups to Lounging

These brands will take you from the gym to the office to happy hour and back again.
Outdoors

The Best Cooking Gear for Car Camping and Backpacking

We’ve rounded up the best camping utensils and appliances to help you make the perfect meal right beside the truck or 20 miles from it.
Fashion & Style

Tan France Wants Everyone to Dress for the Job (and Life) They Want

Help others and get a discount to Men's Wearhouse? Sign us up.
Fashion & Style

The Best Keychain Accessories are Tiny Tools that Can Save the Day

Phone, wallet, keys is great. But phone, wallet, keys, bottle opener, and flashlight is even better.
Fashion & Style

Pilgrim Surf Supply and Birdwell Beach Britches Just Made the Best New Boardshorts for Summer

Looking for well-made and great-looking boardshorts this summer? Look no further.
Fashion & Style

5 Best Weekender Bags for Men to Take on Their Next Getaway

If you’ve been using your gym bag or a beat-up duffel, it’s time to upgrade. With our guide, you'll be set for your next trip — and well beyond.
Fashion & Style

Nothing New Turns Old Plastic Into Stylish, Sustainable Sneakers

Nothing New crafts its simple and subtly stylish sneaker line with 100% post-consumer recycled plastic.
Fashion & Style

Best Prime Day Deals on Men’s Clothing, Shoes, and Watches from Brands Like Calvin Klein, Under Armour, Casio, and More

Some of our favorite brands are offering sitewide deals on their Amazon inventory. If you're looking for a new work outfit, fitness clothes, a pair of shoes, or a wristwatch, you better act fast.
Fashion & Style

Kick Back in Style with the Best Soccer Jerseys to Sport Right Now

This summer, arguably more than any other, has ignited the love of soccer in the U.S.A. Score a gooooooooal with these soccer jerseys.
Fashion & Style

Wolverine Ramparts Boot Collection Provides Support On and Off the Job

The Wolverine Ramparts boot provides you with the durability you need to succeed on the job site, while also supporting our veterans.
Fashion & Style

Idris Elba Debuts New 2HR SET Fashion Line Inspired By DJ Culture

Idris Elba is a man of many trades. His newest creative journey comes in the form of a new fashion collection, 2HR SET, is inspired by his passion for music and DJ culture.