Freshen your frames with glasses by neubau eyewear

freshen your frames with glasses by neubau eyewear sunnies
For those of you with imperfect vision and dated eyeglass frames – or those blessed with 20/20 sight who merely require a shades upgrade – the just launched brand neubau eyewear is now available worldwide to provide a modern look that won’t torture your temples. Made of lightweight metal or plastic, this new mid-priced spin-off collection of on-target fashionable specs from longtime-respected Austrian brand Silhouette is appropriately named after Neubau, a district of Vienna that is now the center of that city’s creative scene and home to numerous companies, shops and bars that champion the arts, music and all things cool.

Related: The 10 Best Sunglasses of 2016

Available at independent optical stores in either prescription vision or non-prescription sunglass models, neubau eyewear’s glasses currently come in 12 styles but the assortment, which boasts the same high quality materials and careful craftsmanship that made Silhouette famous, will quickly expand in the coming year.

Brand manager Daniel Liktor recently shared this new collection’s story – and the reasons why you should cop a pair – with me at its global launch in its hometown of Vienna (where the beer, pastries and schnitzel totally lived up to their lauded reputation, btw)….

neubau frames, gray

Who will wear neubau eyewear?

If you say it in general, you would name him as a millennial. But because millennials are a certain age and we don’t want to stick to a certain age. We think it’s better to talk about lifestyle and mindset that people share which is more into design, architecture, art and cultural direction. If you do this you don’t have to talk about age. It is an adult consumer with a certain educational background. And you have those people everywhere if you travel around the globe.

And you named the brand after your city’s hippest neighborhood where neubau eyewear happens to be located?

We belong to an Austrian company and are Austrian and have a certain heritage in that. Our office and our production are here so all the frames are made in Austria and the idea was to stick to that. The people we want to reach live in urban surroundings. It has to be urban and Austria is kind of limited in terms of urban options. You have Innsbruck, Salzburg and Vienna that are globally known. Salzburg is a bit old-fashioned, Innsbruck is very sporty, which we are not, so the last one was Vienna. The hipster/boho district is Neubau.

The brand is very fashion-forward but really anyone can wear it. Was that on purpose?

Yes. The idea was to kind of start in kind a commercial way so not to get too edgy and sharp in terms of design. It’s always nice to have really edgy designs but you don’t sell them so what we have as our starting point is a commercial collection. We’ve pimped it with some marketing pieces like the round “Sigmund” and the “Patrick” but overall it’s pretty commercial. We play with color but it’s still design-driven, unique, high quality, wearable and sellable.

neubau eyewear, red

Speaking of names, the styles are all named after actual company employees?

Each style is named for persons who work for the company. We picked mostly people who work in production and you can see videos about them on our website. For the “Linda” we have videos of Linda working which underlines just how handcrafted they are. It shows in-house competence so we named the glasses after our guys who produce the stuff in Austria.

How many styles do you offer?

The opening collection has 12 styles, only optical. Six of them metal, six of the lightweight polymer plastic. And in October there will be another three optical plus sunglasses. In year 2016-17 we will more than double the portfolio. The 2017 designs are already done, the prototypes are already there and we will launch in January, April and in August and October. We will enrich the whole thing and the portfolio will grow up to almost 30 pieces.

Tell me about the materials neubau uses.

The metal frames are made of lightweight stainless steel that is a bit lighter than the regular one. It’s very durable and flexible. And in the plastic ones we use a certain polymer. We don’t use acetate, which many in the industry do. We have our own technique. It’s very lightweight, comfortable, durable and keeps its color. That’s very different from many companies out there. But the most important thing is the lightness and perfect fit that we have for everyday wearing comfort.

Finally, why should a reader of The Manual buy a pair of neubaus?

I think you guys in the U.S. like European produced stuff. And here is one reason: If you want to have a pair of glasses that are premium quality made in Europe under really fair social circumstances that give you a perfect fit, a cool style and at a fair price you should buy it. And it’s different. It’s independent and not too big.

Photos courtesy of Lord Ashbury

Food & Drink

Storied Past and Future Fun: How One Bar Owner is Getting into the Antique Game

It’s an elegant touch that very much echoes the age-old adage, “They don’t make ‘em like they used to.”
Outdoors

Escape in Style With the Best Ultra-light Travel Trailers of 2019

It doesn't matter what kind of traveler you are — weekender, hardcore explorer, gear hauler, etc. — there's a camper for you.
Living

The Sexy, Sleek Look of a Bugatti is Now Available for Your Home

Each piece has curves inspired by the legendary automaker’s sleek cars.
Travel

Get Paid to Live on Luxury Yachts for a Year with HushHush

Uber-luxe shopping site HushHush just announced that it's in search of one very motivated Yacht Tester. The best part: No experience necessary.
Fashion & Style

Relive the ’90s with the Translucent G-Shock Skeleton Series

It's called the Skeleton Series because you can see its inner workings ... like a skeleton. Get it?
Fashion & Style

The Campiest and Most Stylish Menswear Outfits Served at the 2019 Met Gala

The 2019 Met Gala was one night where men could — and should — throw caution to the wind and indulge in the sort of sartorial splendor worthy of a Lewis Carroll novel. 
Fashion & Style

The DSPTCH X Descente Collection is Packable Clothing Done Right

Packable clothing is integral to ultralight backpacking, for auto-related weather emergencies or strandings, or even just so you're always ready for the next big adventure.
Outdoors

When You’ve Got a Job to Do, You Need a Pair of the Best Work Boots for Men

Each pair will keep your feet safe when you drop a brick, step on a broken window pane, or send sparks showering down from that angle grinder you're working.
Fashion & Style

Our Top Gear and Apparel Picks from Public Rec’s Leisurewear Lineup

Public Rec combines the soft, comfortable, performance fabrics of athleisure wear with the classic shape and styling of regular clothing.
Fashion & Style

5 Great Dive Watches to Wear While You Snorkel in the Sun

You probably won't need these for any actual diving, but that's not really the point.
Fashion & Style

Support Our National Parks By Stunting a Parks Project X Jungmaven Hemp Tee

The tees in the collaboration are the perfect purchase for someone who wants to support the National Parks while also wearing something that would work perfectly on a hike in them.
Fashion & Style

The Best Jeans for Men to Wear in Spring and Summer 2019

When things get a bit warmer, pair these with classic white T-shirts and tank tops, linen button-up, or no shirt at all once that summer tan has finally kicked in. 
Fashion & Style

The Classic Clarks Wallabee Boot Just Got a Serious Upgrade

Fun fact: The Clarks Wallabee Boot was developed as the world’s first comfort shoe.
Fashion & Style

The Best Men’s Shorts to Wear this Summer, According to Inseam Length

Feeling adventurous? Go the full monty with a four-inch inseam. A bit on the conservative side? At least keep the shorts above the knee.