Feltraigers – A Brand, A Store and A Rebellion

Newly relocated from New York City’s SoHo to Williamsburg, Brooklyn in early 2014, Feltraiger, a menswear brand of all American made shirts, flannels, jackets, hats shorts and pants fits snuggly into its new surroundings as if it was born there.

Birthplace or not, it belongs. The rustic wood, red brick, and dark steal orbit around a sleek Harley Sportster. Even the vintage letterman jackets on the wall eludes to a nostalgia of the 1950s-60s that has been refreshed and elevated.

The brand itself grew from the creativity of two brothers, Daniel and Jonathan Feldman; a hardcore rock musician turned fashion designer and a skateboarding fashion designer turned photographer. The result is the classic cool look for the creative class;. As co-creator Jonathan describes their guy as, “Without sounding cocky, he is a little bit rebellious, does his own thing, is an outsider. Girls wanna be with that dude and guys wanna hang with that dude.”

The store and style fit perfectly into the neighborhood known for mixing the rebellious American countercultures of hip-hop and sneakerheads. The setting is a culture deeply aware of the intersections of style, function, and history. Their flagship store also carries brands that the brothers relate to such as Chippewa boots, Izola home goods, Emgie Libras notebooks, War Patch leather goods, Shoppe 815 candles and an assortment of vintage items.

Around the clothes are nestled vintage accessory bags, motorcycle helmets and gear, shaving equipment and candles. The mood of the Feltraiger store expresses a hidden authenticity echoed by the referral-only speak-easy barber, Heartbreakers BK hidden in the basement behind an unmarked entry. From corner to corner, every item in the shop is proudly made in America and every item from design to decor is for sale.

Feltraiger: New American Classic from Valiant Pictures on Vimeo.

Fashion & Style

Men’s Spring Style Syllabus: Fashion Trends to Try in 2019

We’ve raked through the runways to identify clothes we think you’ll love and that are on trend without being trendy.
Food & Drink

White Russian Wheat Ale Is the First of a New Line of Crafted Malt Beverages

This malted beverage from Saint Louis Craft Cocktails has flavors of sweet toffee and coffee. You can abide by that, can’t you?
Fashion & Style

You Don’t Have to Drive an 18- Wheeler to Rock these Cool Trucker Jackets

The trucker jacket was built with hard work and the open road in mind.
Fashion & Style

Put Your Office Outfit On Auto-Pilot With These Easy to Wear Workplace Essentials

Don't waste another second planning what to wear to the office. Streamline the process with a few of these office outfit style staples.
Fashion & Style

Here’s What to Wear for Valentine’s Day This Year

Valentine's Day is definitely a scam, but this year we've decided to lean into it and create the perfect outfit for your V-Day date night.
Fashion & Style

Save Up to 30 Percent Off Winter Ski Apparel from the Stio End-of-Season Sale

The Wyoming-based brand offers a variety of winter gear to keep you storm-ready and right now.
Fashion & Style

Luxury Car Maker Pagani Teamed Up with Performance Footwear Maker Piloti for an Over-the-Top Boot Collaboration

An expensive, beautiful car deserves to be driven with expensive, beautiful boots.
Fashion & Style

Reebok Sole Fury Sneakers Are the Perfect Blend of Street and Gym

This is extremely lightweight and comfortable sneaker that can be worn for style points at the club or for added performance when you take your training to the next level.
Fashion & Style

The Short List of the Best Men’s Workout Clothing Brands

These companies run the gamut from household names to exciting newcomers, so there’s bound to be one that’s going to be the absolute perfect fit for you and your type of workout.
Fashion & Style

The Best New Everyday Carry for Today’s Gentleman

Our favorite everyday carry gear harnesses excellent style, sharp looks, tough functionality, and plenty of durability for daily use or travel.
Fashion & Style

Timex x Todd Snyder Mid-Century Watch Stands Out By Throwing It Back

This watch is full of the Timex’s mid-century, vintage character with a few tweaks to give it modern performance.
Fashion & Style

Get Ready for Spring with Madewell’s Sidewalk Sneaker Collection

The hardest part about buying a pair of these? The wait until it's warm enough to wear them.
Fashion & Style

7 Neo-Retro Running Shoes You Can Sport Forever

These shoes are reimagined from their '70s, '80s, and '90s classics to fit a few miles on the track and a long weekend in the city. Short-shorts not included.
Fashion & Style

Cuts Clothing Offers Comfortable and Customizable Tees for Professionals

Yes, you can wear a T-shirt to the office. You just have to do it right.