Dusk Launches High-Performance Activewear Line for the Minimalist

dusk high performance activewear clothing
Everywhere you look in fashion today, there are new activewear labels popping up on every street corner – way too many if you ask Dusk founder Jordan Schiff.

It’s a genre of clothing that has become increasingly crowded and ultimately has strayed away from what activewear is supposed to be–simple–and do–perform.

Schiff wanted to create an activewear line that stayed true to the concept of simplicity without sacrificing quality. Schiff has been involved in the industry for several years and has served as an adviser to brands such as Saturday’s Surf NYC, The Elder Statesman, and Band of Outsiders. He was also a merchandising director for Vince and prior to that, Jordan was the General Merchandise Manager of American Apparel and worked as a merchant at Urban Outfitters. He decided to branch off and launch Dusk because he saw an opportunity in a market that has been overly saturated with cheap, tricked-out athletic gear that fails to get the job done.

Dusk activewear is suitable for an everyday jog around the block or a grueling marathon that tests your limits. It was designed for rigorous use without looking overly flashy and exotic because activewear isn’t supposed to be “cool.” It’s made for the purpose of performance for active people like ourselves. The brand differentiated itself from the competition by finding the perfect balance between simple, minimal, and quality basics that look good and perform wherever our active lives take us.

All of Dusk’s products are made with high-quality materials sourced directly from Italy, Japan, Switzerland, and the United States, while everything is manufactured in both the United States and Portugal. Each item is carefully designed with a minimalist touch and outfitted for performance, function, and everyday wear. For Schiff, “Dusk is a brand for people who are fanatic about running or whatever makes them sweat, and equally specific about what they buy. It’s about having the right things – not a lot of things.”

Check out the Dusk Collection below.

Fifty Tee in Black – $65

Fifty Tee in Black

Fifty Tee in Grey Purple – $65

Fifty Tee in Grey Purple

Fifty Tee in White – $65

Fifty Tee in White

Seventy Seven Tank in Black – $95

Dusk

Seventy One Hooded Sweatshirt in Black – $225

Seventy One Hooded Sweatshirt in Black

Eighty Eight Compression Leggings in Black – $165

Eighty Eight Compression Leggings in Black

Twenty Two Short 5″ – $125

Dusk

Twenty Two Short 7″ – $125

Dusk
Food & Drink

A Brief History of Chili with Chef-Inspired Recipes: Texas v. North Carolina

Everyone has an opinion about chili, so we got a few top chefs from North Carolina and Texas to offer up their favorite chili recipes. Which is your favorite?
Fashion & Style

Men’s Spring Style Syllabus: Fashion Trends to Try in 2019

We’ve raked through the runways to identify clothes we think you’ll love and that are on trend without being trendy.
Travel

You Can ‘Find Yourself’ on these Ultra-Luxurious, Wellness-Inspired Tours

It's so much easier to "find yourself" amid Egyptian cotton sheets and daily spa treatments.
Living

The Best President’s Day Sales on Luxury Pillows This Weekend

Tired of sleeping on that old pillow? Upgrade to something more luxurious.
Fashion & Style

Here’s What to Wear for Valentine’s Day This Year

Valentine's Day is definitely a scam, but this year we've decided to lean into it and create the perfect outfit for your V-Day date night.
Fashion & Style

Save Up to 30 Percent Off Winter Ski Apparel from the Stio End-of-Season Sale

The Wyoming-based brand offers a variety of winter gear to keep you storm-ready and right now.
Fashion & Style

Luxury Car Maker Pagani Teamed Up with Performance Footwear Maker Piloti for an Over-the-Top Boot Collaboration

An expensive, beautiful car deserves to be driven with expensive, beautiful boots.
Fashion & Style

Reebok Sole Fury Sneakers Are the Perfect Blend of Street and Gym

This is extremely lightweight and comfortable sneaker that can be worn for style points at the club or for added performance when you take your training to the next level.
Fashion & Style

The Short List of the Best Men’s Workout Clothing Brands

These companies run the gamut from household names to exciting newcomers, so there’s bound to be one that’s going to be the absolute perfect fit for you and your type of workout.
Fashion & Style

The Best New Everyday Carry for Today’s Gentleman

Our favorite everyday carry gear harnesses excellent style, sharp looks, tough functionality, and plenty of durability for daily use or travel.
Fashion & Style

Timex x Todd Snyder Mid-Century Watch Stands Out By Throwing It Back

This watch is full of the Timex’s mid-century, vintage character with a few tweaks to give it modern performance.
Fashion & Style

Get Ready for Spring with Madewell’s Sidewalk Sneaker Collection

The hardest part about buying a pair of these? The wait until it's warm enough to wear them.
Fashion & Style

Put Your Office Outfit On Auto-Pilot With These Easy to Wear Workplace Essentials

Don't waste another second planning what to wear to the office. Streamline the process with a few of these office outfit style staples.
Fashion & Style

You Don’t Have to Drive an 18- Wheeler to Rock these Cool Trucker Jackets

The trucker jacket was built with hard work and the open road in mind.