Skip to main content

Be a Portuguese Man o’ Wear in La Paz clothing

Often inspired by the sea and nautical life, La Paz is a five-year-old menswear brand that has made an international splash from its home base of Porto, Portugal. Founded and run by longtime friends Jose Miguel de Abreu and Andre Bastos Texeira, the label offers a refreshing, well-made and immensely wearable assortment of traditional shirts, jackets, jerseys, pants and shorts, knitwear and swimwear with just the right amount of seaside steez. Anywhere from 100 to 120 different garments, which are all manufactured in Portugal, make up each seasonal collection, which is sold directly online and at better men’s specialty boutiques such as Wittmore in L.A. and Kinfolk in Brooklyn. De Abreu recently discussed his spiffy label’s appeal with me….

What is La Paz best known for?

Recommended Videos

Its link with Atlantic and the price/quality relationship.

How would you describe the overall aesthetic of the collection?

Classic, with clean designs, nice fabrics and textures.

What are some of the key highlights/bestsellers of the current collection?

The Ortigao bomber jacket, The Baptista worker coat, the Novo knitted cotton sweater, the Alegre beach pattern shirt and the Soeiro fluorescent-striped T-shirt.

What are your current favorites?

The Novo jumper, because I really like the effect of that knitted cotton yarn with the raglan sleeve. And the Alegre beach pattern because we see that beach icon all over the country (it’s the sign which indicates the beaches’ direction and how far they are), so it’s always associated with holidays, freedom, sun and fun. Also the Baptista light gray coat, because the fabric is really comfortable for that kind of jacket. And finally the Soeiro T-shirt because it reminds me of childhood and the Mirra raglan because it gives a nice touch to the classic oxford shirt.

What sets La Paz apart from other brands?

The color and the textures are both a strong part of the La Paz DNA.

Who is the La Paz customer?

He’s between 28 and 50 years old, kind of classic, not too attached to the latest trends and cares about the quality and hidden details.

How has the line evolved since it was founded five years ago?

It evolved in a very natural way, we were lucky enough to have a great feedback from the very beginning which allowed us to keep on doing what we felt it was right until now. We are growing each season in a very consistent way, with nice collaborations and meeting new people so we are happy.

What is next for La Paz?

We are keeping this kind of narrow in terms of strategy, a sort of a contended evolution, but we would like to open our own shops in the future.

How has being Portuguese affected the brand or its look?

I think being Portuguese affected the brand mainly through our connection to the sea – specifically The Atlantic – its people and traditions.

Christopher Blomquist
Former Digital Trends Contributor
Christopher is a native New Yorker who lives and works (mostly) in Manhattan. A longtime fashion journalist, he served as…
TAG Heuer’s new Monaco Gulf is a racing legend reimagined
The Tag Heuer Monaco Gulf is a perfect tribute to racing history
The Monaco Chronograph Gulf

The iconic combination of the Heuer Monaco’s square case and the vibrant Gulf racing livery has achieved legendary status among serious watch collectors. Today, TAG Heuer and Gulf Oil return with the introduction of a captivating new iteration of the Monaco Chronograph Gulf, a luxury timepiece that masterfully celebrates tradition while embracing contemporary refinement. This is a watch designed to capture the rebellious spirit of 1970s motorsport while staying true to the technical performance and elegant finish expected by today's watch enthusiasts. It is a watch that speaks directly to purists, offering a unique insight into a bygone era of racing glory.

A dial that roars

Read more
Bulgari unveils stunning new bronze and green Octo Roma watch
Bulgari’s new bronze Octo Roma is a masterclass in material design
Bulgari Octo Roma watches

In an industry extremely competitive in the realm of luxury sports watches, Bulgari has consistently proven themselves capable of defying the conventional at every turn. The horological powerhouse has once again captivated both industry insiders and watch enthusiasts with an unexpected debut at Geneva Watch Days 2025: the introduction of a bronze-cased Octo Roma. This strategic move has Bulgari infusing its modern architectural aesthetic with a vintage-inspired patina that evolves with each wearer. This release is a profound statement from a brand confident enough to let its soulful narrative develop over time, further cementing the Octo’s status as an undeniable force in the industry. 

A patina meets Roman architecture

Read more
New Balance turns the 1906R into a cold-weather sneaker with Primaloft
New Balance reinforces its sneaker with Primaloft
New Balance 1906R

It’s well known that New Balance sneakers are made with quality craftsmanship and premium materials, but their newest release takes that latter a step further. Beyond just a simple military-inspired design, New Balance's newly announced 1906R touts the integration of Primaloft, a US Army innovation that was developed during the 1980s. Added to keep your feet protected during the harsher climates of the winter season, the New Balance 1906R is the perfect feature for those who seek a more durable option for the season. While Primaloft isn’t new to the footwear or apparel world, the integration into New Balance’s lineup adds immense value to the brand’s already certified durability and comfort. 

New Balance strengthens its sneaker with Primaloft

Read more