Skip to main content

Mazda’s Racing Driver Development Gives the ‘Zoom-Zoom’ Brand a Leg Up

It’s a secret to precisely no one that racing is an expensive hobby, but it might be more of a mystery that racing, as a career, is more financially demanding than any other pro sport. When Formula 1 driver salaries exceed a million bucks a year, it’s forgivable to assume that, like other sports, it’s a hard-fought road to the top, but talent alone can take you there.

Unfortunately, the truth is that the best racing driver in the world may never find his or her way into a F1 car, or even an amateur race car. Without extensive personal resources or deep-pocketed sponsors, skill will never lead to the same opportunities in motorsports.

There’s hope for the talented, blue-collar racers, though. Thanks to the support of select automakers, like Mazda, development tracks have been established for those who deserve motorsport-fueled glory.

Grassroots (or gaming) to greatness

Though there are a many, convoluted paths to the upper echelons of racing, Mazda has been supporting grassroots motorsports like the Spec Miata classes for years. Spec Miata vehicles race in SCCA (Sports Car Club of America), NASA (National Auto Sport Association), and elsewhere, providing arguably the best wheel-to-wheel amateur racing demonstrations around. NA, NB, and NC MX-5 roadsters compete with limited modifications, FIA-spec safety equipment, and weight-based penalties for equal competition. The typical spec race car can be built or purchased for about $10,000.

For many Spec Miata drivers, race weekends are one-of-a-kind ways to break from weekly work drudgery and experience the thrill of motorsports first-hand. For others, though, anything less than a championship victory equates to failure. These are the individuals that attract Mazda’s attention. For the last 10 years, Mazda has offered a $100,000 scholarship to one individual who has both won a grassroots championship and provides the best blend of driving skill, commerce comprehension, and technical expertise (displayed during the company’s “Road to 24 Shootout”).

IMG_0828
Image used with permission by copyright holder

Starting in 2014, Mazda even expanded its field of candidates to iRacing, a racing simulator that’s widely praised as the most realistic driving experience outside of actual track time. Glenn McGee, an iRacing world champ, ultimately won Mazda’s shootout and drove in his first “live” race this past weekend at Mazda Raceway Laguna Seca. Mazda’s innovative approach to finding the world’s best drivers has not yet been matched by other manufacturers, which gives the Japanese automaker a leg up.

Global MX-5 Cup

With $100,000 in hand, drivers turn their attention to the Global MX-5 Cup, a racing series made entirely of the latest track-prepped MX-5 race cars. Winners immediately become the “belle of the ball” for MX-5 Cup teams, who want both skilled drivers and, obviously, cash money.

I experienced the first two of this season’s 14 scheduled races on Saturday and Sunday and was on the edge of my seat for each 45-minute affair. At one point towards the end of the second race, MX-5 Cup cars were three-wide down the track and being hunted by others not two feet behind them – it doesn’t get much more entertaining. The 2016 series also introduces Mazda’s ND-generation Cup car, which has been turned into a Grade-A racing instrument by Long Road Racing in Charlotte, NC. More powerful and dynamic than any series Spec Miata, the Global MX-5 Cup car receives engine, drivetrain, suspension, braking, bodywork, and interior modifications to pull every ounce of performance from the 2016 MX-5 Miata’s frame.

This past weekend, the field included 40 cars, each with minor fine-tuning adjustments, but equivalent potential. Unlike some of the IMSA (International Motor Sports Association) racing classes that shared the track, financial barriers to entry are comparably small. $50,000 buys you a Global MX-5 Cup Car and it will cost you another $100,000 in race entry and maintenance fees for the full season. Those who have earned a spot in the MX-5 Cup via Mazda’s scholarship, with proven racing skill, usually rise to the top of the rankings.

At the season’s conclusion, Mazda awards the champion a $200,000 scholarship to take the next step up the motorsport ladder. And here’s where the real nurturing begins. Mazda sits down with the driver to help define their ambitions in the racing world. Since the first MX-5 Cup scholarship was granted in 2007, victors have applied their winnings to everything from the Speed World Challenge, to the Continental Tire Sports Car Challenge, to the Pirelli World Challenge, to IMSA (International Motor Sport Association) Prototype Lites. Some winners even choose to use the money to become team owners. Kenton Koch, who dominated the Global MX-5 Cup series in 2014 and won the Rolex 24 Hours of Daytona, decided a future in team management was more to his liking. Mazda helped make it happen.

Fielding Dreams

Whether it’s through Mazda’s sports car-themed “Road to 24” or the brand’s open-wheel alternative, “Road to Indy,” drivers are set upon the path to the big leagues of racing. More than ever, drivers must balance their time behind the wheel with time in front of sponsors and media. With a keen eye for business savvy, self-promotion, and long-term vision, Mazda trains its drivers to secure sponsor dollars, present themselves well in interviews, and look for other supportive partners.

Mazda LMP2 Drivers

During my time spent with Mazda’s Motorsports team, its IMSA LMP2 drivers, its MX-5 Cup drivers, and even its racing team representatives (Speed Source), I was blown away by the camaraderie, familial vibe, and confidence from every member of the organization.

Mazda’s LMP2 drivers come from all different backgrounds. Tristan Nunez, a record-setting road racing champion at the age of 20, advanced from Prototype Lites. His co-driver, Jonathan Bomarito, has six career victories in top categories of American Road Racing and was among the top competitors in the 2014 GTLM series. Tom Long has been a racing coach for years and is both a former Spec Miata champion and Pro Miata (now MX-5 Cup) victor. Joel Miller has a mechanical engineering and kart racing background, which he used to navigate open-wheel racing before a transition to sports cars.

As I got to know each of these drivers, it became clear that, in addition to being remarkably talented, they were some of the most personable and professional racers I’ve ever encountered. It would appear that Mazda doesn’t just spot top talent, or financially support drivers who deserve a shot at pro careers; it builds world-class competitors from the ground up.

Miles Branman
Miles Branman developed a passion for cars early on thanks to a neighbor’s collection of rare and exotic vehicles. What…
2024 Jeep Wrangler Rubicon 392 Final Edition: Don’t miss out
Your last chance to buy a V-8-powered rock crawler
2024 Jeep Wrangler Rubicon 392 Final Edition parked on stone with the ocean in the background and stormy clouds.

After a heroic four-year run as the fastest Wrangler to crawl rocks and take names, the 2024 Wrangler Rubicon 392 Final Edition will retire the crown. Rock crawling generally doesn't have much call for killer acceleration times. However, if you're Jonesing for a Hemi V-8 that can knock off 13-second quarter miles and shriek to 60 mph in 4.5 seconds on Saturday and then lock down dual Dana 44 axles to idle up and over steep off-road grades on 35-inch tires on Sunday, get your order in now for one of only 3,700 Rubicon 392 Final Edition models Jeep plans for 2024.
Why  the Jeep Wrangler Rubicon 392 Final Edition matters

Jeep famously sells every Wrangler it manufactures, with little direct competition before the Ford Bronco re-launch in 2022. Never appearing on the low side of 4x4 model price lists, Wrangler prices hold well, earning the most basic Jeep kudos for low depreciation. Jeep mixes trim levels, capabilities, colors, and icon references to offer a range of Wrangler variants, including the Wrangler Rubicon 392 starting in 2020.

Read more
Fun in the sun with limited edition 2024 Jeep Beach Wrangler and Gladiator
Join the fun in Daytona during Jeep Beach week
2024 Jeep Wrangler 4xe Beach and 2024 Jeep Gladiator Beach limited-run editions parked on an ocean beach.

Jeep recently dropped two special limited edition models to commemorate Jeep Beach Week 2024. This annual celebration for Jeep fans will last 9 days this year, from Friday, April 19 to Sunday, April 28. The 2024 Wrangler 4xe Jeep Beach and 2024 Gladiator Jeep Beach special editions are both available for order this month.
Why the Jeep Beach editions matter

Previous

Read more
How much does a Formula 1 car weigh?
F1 cars will be smaller and lighter in 2026
Max Verstappen driving a Red Bull F1 race car.

F1 racing is bound by strict rules from the FIA that set a minimum limit on how much a Formula 1 car weighs. Before each racing season, three volumes of FIA F1 Regulations set the parameters for technical, sporting, and financial operations for F1 teams, including the drivers and cars.

The minimum weight for F1 cars will change starting with the 2026 season (more on that below in this article), but for the F1 2024 and 2025 schedules, the official minimum weight for an F1 car is 798 kilograms (1,759.29 pounds). Read on to learn why the regulations list a minimum weight, not a maximum.
Why F1 car weight matters

Read more