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Ford is Bringing Amazon Alexa Voice Command to Its Cars

Miles Branman
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ford SYNC 3
Image used with permission by copyright holder
In addition to its announcement of the next-generation Fusion Hybrid autonomous test vehicle, Ford used the CES stage to preview a number of Sync 3 infotainment updates coming soon to its vehicles.

Sync 3 integrates Amazon’s Alexa

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Ford has partnered with Amazon to offer Alexa — Amazon’s cloud-based voice service in its new models. This is an industry-first collaboration, and expands Ford’s Sync 3 Applink features considerably.

With Alexa, drivers will be able to listen to audiobooks, search and transfer local destinations to navigation, request news, play music, add items to Amazon lists, and more. From within the vehicle, Alexa can access lighting, security systems, garage doors, and other Alexa smart home devices. Within your home, you’ll be able to start or stop your Ford’s engine, lock or unlock doors, and check vehicle data.

Alexa in the Car: Ford, Amazon Enable Shopping, Searching, Smart Home Access

As you’ve probably concluded by now, many of these features will require additional Alexa equipment (Echo, Echo Dot, etc), but the functionality will be built right in to Sync 3 from the factory.

“Ford and Amazon are aligned around a vision that your voice should be the primary way to interface with your favorite devices and services,” said Don Butler, executive director, Ford Connected Vehicle and Services.

Alexa integration will arrive in two phases. Later this month, Amazon devices will be connected to your car from within your home. This summer, Ford will add Alexa’s in-car voice activation features.

Sync AppLink expands features

Ford is opening its Sync AppLink, which mates with your smartphone, to new partners as a test bed for convenience features.

ExxonMobil, Samsung, DriverScore, Sygic, and Dash Radio are working on AppLink tools that will address mobile payments, wearables, usage-based insurance, navigation, and entertainment from within Ford cars. Though many of these functions sound like potential distractions for drivers, Ford’s progress with autonomous testing suggests the automaker is envisioning greater productivity and convenience when computers take the wheel.

Ford also announced it will conduct global hackathons to introduce its developer program to software engineers — similar to how Apple offers beta operating system access.

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