Ducati is stepping out from its normal high-performance focus to dabble in the art world. The Italian superbike manufacturer has announced a project that will let creative “Mavericks” design their own Scrambler motorcycle.
“We’ve created the Scrambler Maverick project to empower unique mavens by embracing their creativity and individuality,” said Jason Chinnock, CEO of Ducati North America.
Renowned tattoo artist GRIME spearheaded the first of these Maverick commissions. Ducati says it selected the San Francisco-based artist for his unique talents, capacity for self-expression, and impact on his industry.
“GRIME has always carved his own path, and as a result, he’s become one of the most respected tattoo artists with a distinct style, embodying free-spirited creativity, and the Ducati Scrambler represents these same attributes,” notes Chinnock.
For the last 25 years, GRIME has shaken up the tattoo world with medieval and mythological designs, but lately, he’s branched out into photography, canvas, board, and graffiti, with much of his pieces selling in mere moments at exhibitions.
Following GRIME’s contribution, Ducati will choose two new Mavericks each year. These individuals, who will come from non-motorcycle backgrounds, will work with their local Ducati dealerships to customize the Scrambler Icon model using only Ducati parts, fabrication, and a modest budget.
Not only will Ducati’s new project highlight burgeoning artists, but all proceeds from the endeavor will go to a charity of the Maverick’s choice. With any luck, Ducati’s positive example will encourage other brands to branch out and support charitable needs.
“I appreciate that each of us will put a unique stamp on the program through our own vision of the Scrambler,” said GRIME. “Thanks to Ducati and the work of Marin Speed Shop, the public is going to have a chance to own a special motorcycle, all to benefit the Shriner’s Hospital for Children, a place that is very important to me.”
