Skip to main content
  1. Home
  2. Food & Drink

Blue Moon beer has one of the weirdest (and best) Dry January promos we’ve ever seen

Buy some Blue Moon beer, get a discount code on Blue Moon beer - easy!

By
Blue Moon
MillerCoors

Blue Moon is a big name in the beer world. It’s been one of the most well-known wheat beers since its inception in 1995. It’s such a household name that it’s the kind of beer that probably wouldn’t see much of a dip in sales even if it never advertised again. But that’s not necessarily the case for its new non-alcoholic Belgian-white ale. And since drinkers might not be completely aware of this alcohol-free offering, the brand launched one of the weirdest and best dry January promotions ever.

If you’re unaware of dry January, it’s a time when many people attempt to “dry out” from the recent holiday season. There’s a good chance that due to all the social gatherings and parties, many drinkers had a few too many beers, glasses of champagne, and boozy cocktails. While it’s a great idea for many drinkers health-wise and as a way to start a new year on the right foot, like many resolutions, about halfway through the month, beer starts to look more and more appealing. Luckily, the folks at Blue Moon figured out a way to help you fight your urge to sip alcohol-filled frosty brews.

Blue Moon
MillerCoors

Dry-Back January

They’re calling it “Dry-Back January,” and the promotion began on January 12. You might not know why that date is important and why the promotion wasn’t simply running all month long. Well, according to experts, January 12 is the day when most people give up on their dry January aspirations. It’s even referred to as “Quitter’s Day” because of the high percentage of drinkers who decide to crack open a beer and say that they gave it the ‘ol college try but just couldn’t last a whole month.

Recommended Videos

Dry-Back January works like this: for every six-pack of Blue Moon Non-Alcoholic purchased from Quitter’s Day until January 31st, Blue Moon will give you a rebate that can be used to purchase a six-pack of any beer in the Blue Moon Portfolio. That means that for all the NA beer you enjoy this month, you can sip on the same amount of alcohol-filled brews when you get back to your drinking ways in February or beyond.

Blue Moon
Dorrell Tibbs/Unsplash

How to get your free beer

Well, technically, it’s not free beer per se. It’s more like buy one get one free. The goal is to get drinkers to try its NA beer so maybe they’ll want to grab it in the future. To get your free sixers, you need to submit your receipts at BlueMoonNonAlcoholic.com to receive a rebate. But that’s not all. Since the folks at Blue Moon understand that their beer tastes better with a slice of orange, they’ll even pay for the orange. Yes, you read that right.

Editors' Recommendations

Christopher Osburn
Christopher Osburn
Writer
Christopher Osburn is a food and drinks writer located in the Finger Lakes Region of New York. He's been writing professional
The 9 best whiskey quotes of all time
Enjoy these quotes, and remember where they came from when you use them
Errol Flynn

OK, so talking about whiskey is almost never going to be as fun as actually drinking whiskey, but it can still be an enjoyable time. Take a moment to think about it. You're sitting around a fire with your best friends, a few fingers of a fine single malt whisky (and a few more already in your stomach), so why wouldn't you want to wax poetic about the source of your current joy?

Maybe you're not sitting around a campfire with friends holding your favorite camping flask, or maybe you're feeling morbid and want to plan your gravestone prematurely. You want the world to know that, even in death, you really freaking love whiskey. Perhaps you need a new quote for your dating app profile. We’ve got you covered. Below, you’ll find whiskey quotes from a variety of celebrities across time, from writers to actors to professional athletes, that all discuss this amazing spirit. We love these quotes, and frankly, we think you will, too.

Read more
The 11 best citrus cocktails to make in 2024
If you love a good citrus drink, these are the cocktails to mix up
A teal bowl of citrus fruit on marble

Citrus season is right around the corner, so let’s prep early and concoct invigorating spring and summer cocktails with peak seasonal ingredients like grapefruit, lemon, lime, and tangerine. Before making citrus cocktails, we have bad news: There's a decent chance you're doing citrus wrong.

We spoke with Tory Pratt, the founder of Pratt Standard Cocktail Company, a D.C. outfit that specializes in syrups tailor-made for vintage cocktails. Hence, it’s no surprise that Pratt knows a thing or two about getting the best out of citrus (Pratt's ideal citrus-forward classic is the daiquiri, and we've got her favorite version, a blackberry mint riff, below). If you're looking for easy cocktail recipes that include different types of citrus fruits, look no further and keep reading.
Tips on preparing citrus cocktails

Read more
You may not dislike IPAs as much as you think — you’ve just tried the wrong type
There's much more to the IPA than bitter hop bombs
Beer foaming over the glass

The IPA has been described as the cilantro of the beer world. It’s assumed by some novice drinkers that you either love it or hate it. On one hand, it’s one of the most popular beer styles in the American craft world. It’s loved by many drinkers for its liberal use of hops and fresh, crushable flavor profile.

But haters of the style dislike it because they have an assumption that all IPA beers are aggressively hopped and uncomfortably bitter. While there are IPAs that fit that criterion (and fans of that style can’t get enough of them), there are also a handful of other types of IPAs to fit any palate.
The IPA stigma

Read more