Old Spice Unleashes Beard Care Line with NFL Brothers Travis and Jason Kelce

After years of telling men to smell better through hilarious television commercials, Old Spice has finally entered the facial hair grooming world. The only problem with the new Old Spice Beard Collection? That it took the brand so damned long to create it.

old spice beard collection

Teaming up with two beard-sporting, Ohio-born, NFL-playing brothers, Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs, Old Spice released the Old Spice Beard Collection just in time for guys “looking to grow out their beards for Octobeard (and Novembeard and Decembeard),” said the brand with its quintessentially zany style.

The Kelce brothers aren’t just the faces of the products — they’ve also put their beard philosophy to work by helping Old Spice author a book of poetry focused specifically on beards, entitled The Old Spice Guys’ Grooming Guidance Guide for Guis with Beards & Other Poems. The tome is, as you can imagine, as funny, witty, campy, and slapdash as you’d expect from a company that soared to pop-culture phenomenon after launching the “Smell like a Man, Man” campaign. (Remember that single cut of a man transitioning from a bathroom to a sailboat to riding a horse on a beach?)

Along with the beard poetry, there are also very real and very useful beard grooming products on offer. The full lineup includes a beard wash, beard conditioner, beard balm, and beard oil. Don’t want to purchase them all separately? Save time and money by buying the whole set.

Beard Wash – $13
old spice unleashes beard care line with nfl brothers travis and jason kelce collection  wash

The beard wash gently washes out dirt, grime, oil, and anything that might have sullied your magnificent face mane.

Shop Now

Beard Conditioner – $13
old spice unleashes beard care line with nfl brothers travis and jason kelce collection  conditioner

The beard conditioner smooths and softens coarse facial hair with an option to leave in or rinse out.

Shop Now

Beard Balm – $13
old spice unleashes beard care line with nfl brothers travis and jason kelce collection  balm

For those days when your beard seems to have a mind of its own, calm it and sculpt it with this long-lasting beard balm.

Shop Now

Beard Oil – $13
old spice unleashes beard care line with nfl brothers travis and jason kelce collection  oil

The beard oil does what all good beard oils do, moisturize and nourish your facial hair and the skin beneath it all while providing a refreshing, clean scent.

Shop Now

Grooming

Winter Grooming Dos and Don’ts: Be Ready for Cold Weather

A few tweaks to your daily regimen will keep dry, cracked, winter skin at bay during the season.
Fashion & Style

Burn Your Snuggie and Get Yourself One of the Best Men’s Bathrobes Instead

Pick between styles loved by mountain men, island-hopping billionaires, and modern minimalists.
Grooming

5 Rules to Follow and Become Your Best Bearded Self This No-Shave November

Here’s some sage pieces of advice and a few product suggestions to take you from clean-cut to boldly bushy.
Food & Drink

Top Poppers: The Best Popcorn Makers for Your At-Home Enjoyment

What’re you waiting for? Get things poppin’ with our favorite popcorn makers
Food & Drink

5 Best Hangover Cure Products for a Better Tomorrow

Sometimes, you need a little extra help after a long night.
Grooming

Keep Your Lips Kissably Soft this Winter with the Best Lip Balms for Men

To prevent a bloody lip that isn't the result of a bar fight but from dry skin, here are a few great options for the best lip balms to moisturize that mouth.
Grooming

Aesop x Rimowa Köln Travel Kit Is the Dream Dopp Kit

This isn't your average, everyday, run-of-the-mill travel grooming kit.
Grooming

The Best Pre-Shave Oils to Prevent Pesky Skin Irritation and Razor Burn

Pre-shave oil is one of the most important parts of a man's shaving regimen and, oftentimes, it's the one step left out.
Grooming

Hair Loss Treatments for Guys Who Want to Keep Their Thinning Hair

Losing your hair sucks. Between genetic predisposition for male pattern baldness and other outside factors, what's a dude to do?
Grooming

What Is Movember: Why You Should Grow Your Mustache for a Good Cause

The goal of Movember isn’t to conserve razors. It’s to make a difference by raising awareness and funds for prostate cancer, testicular cancer, mental health, and suicide prevention.
Grooming

Dry Scalp? Try the Best Dandruff Shampoo for Men and Eliminate White Flakes

Getting rid of dandruff isn't easy, but the first step is finding the best dandruff shampoo that suits you and your scalp.
Grooming

8 Best Beard Grooming Kits for the Modern Beardsman

You can fix all of your beard problems with just one purchase.
Grooming

How to Maintain Your Silver Fox Looks and Own Your Age

Don’t freak out if the premature (or right on time) gray is setting in. Just follow these tips to make your platinum years your best ever. 
Grooming

Best Men’s Body Wash and Bar Soaps for Ultimate Hydration

With hydrating body washes and bar soaps, you can skip the after-shower lotion routine.