Old Spice Unleashes Beard Care Line with NFL Brothers Travis and Jason Kelce

After years of telling men to smell better through hilarious television commercials, Old Spice has finally entered the facial hair grooming world. The only problem with the new Old Spice Beard Collection? That it took the brand so damned long to create it.

old spice beard collection

Teaming up with two beard-sporting, Ohio-born, NFL-playing brothers, Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs, Old Spice released the Old Spice Beard Collection just in time for guys “looking to grow out their beards for Octobeard (and Novembeard and Decembeard),” said the brand with its quintessentially zany style.

The Kelce brothers aren’t just the faces of the products — they’ve also put their beard philosophy to work by helping Old Spice author a book of poetry focused specifically on beards, entitled The Old Spice Guys’ Grooming Guidance Guide for Guis with Beards & Other Poems. The tome is, as you can imagine, as funny, witty, campy, and slapdash as you’d expect from a company that soared to pop-culture phenomenon after launching the “Smell like a Man, Man” campaign. (Remember that single cut of a man transitioning from a bathroom to a sailboat to riding a horse on a beach?)

Along with the beard poetry, there are also very real and very useful beard grooming products on offer. The full lineup includes a beard wash, beard conditioner, beard balm, and beard oil. Don’t want to purchase them all separately? Save time and money by buying the whole set.

Beard Wash – $13
old spice unleashes beard care line with nfl brothers travis and jason kelce collection  wash

The beard wash gently washes out dirt, grime, oil, and anything that might have sullied your magnificent face mane.

Shop Now

Beard Conditioner – $13
old spice unleashes beard care line with nfl brothers travis and jason kelce collection  conditioner

The beard conditioner smooths and softens coarse facial hair with an option to leave in or rinse out.

Shop Now

Beard Balm – $13
old spice unleashes beard care line with nfl brothers travis and jason kelce collection  balm

For those days when your beard seems to have a mind of its own, calm it and sculpt it with this long-lasting beard balm.

Shop Now

Beard Oil – $13
old spice unleashes beard care line with nfl brothers travis and jason kelce collection  oil

The beard oil does what all good beard oils do, moisturize and nourish your facial hair and the skin beneath it all while providing a refreshing, clean scent.

Shop Now

Grooming

Best Cyber Monday Deals on Grooming Products for Men

Don't sleep on these steals. Get out there and get shopping.
Grooming

12 Ingrown Hair Treatments to Prevent and Eliminate Unsightly Blemishes

Ingrown hairs, although harmless, can be itchy, annoying. Get that clean, 007 chin on lock.
Fashion & Style

This Puma Promo Code Offers 30% Off Shoes, Hoodies, and More

Fill your closet with new sneakers, hoodies, and shirts this season (and save big while doing so).
Culture

The Best Resistance Bands for Every Kind of Workout

Not all of us have room for an extensive home gym set-up, in which case you want to invest in versatile and compact pieces, such as resistance bands.
Culture

How to Build Your Own Personal Home Gym for Under $350

With a home gym, there are no monthly membership bills or drop-in fees, and you can customize your workout to whatever you're feeling on the day.
Culture

The Best Gifts for Men Who Have Everything

It’s hard enough to buy the right gift for any person in your life, but it’s especially challenging to find that special thing for the guy who seems to have it all.
Grooming

Kobe Tested and Approved: Art of Sport Provides Athletic Skin Care

“Athlete doesn’t mean the gym rat. If you have a body, you’re an athlete.”
Grooming

The Best Sunscreens for Winter Because, Yes, You Still Need Some SPF

The sun is still in the sky, guys...
Grooming

Why You Should Use a Beard Brush and the 7 Best Beard Brushes to Buy

You can tame your beastly beard and put your best face forward with a simple beard brush.
Grooming

The Best Beard Combs to Wrestle Your Whiskers into Shape

A well-kept beard is like a great work of art. Maintain yours with these great beard combs.
Grooming

Beard Conditioners: What They Are and How They Work

There is no one beard conditioner. Consider three methods to improve or maintain the, well, condition of your beard.
Grooming

Banish Mid-Winter Pastiness with the Best Sunless Tanners (and Tanning Tips) for Men

You might balk and think, "Won't I end up looking like the Cheeto in charge?" Our answer: "Not if you do it right."
Grooming

How to Shave With a Straight Razor: Everything You Need to Know

We've got all the facts, steps, and products you need to make your next shave, the closest, and most relaxing yet.
Grooming

Super Dry Winter Skin Got You Itching? You Need a Healing Salve or Balm

Winter wreaks havoc on your skin, and sometimes a normal lotion just won't do. In that case, you need a healing salve.