Skip to main content

Dios Help Us: Herradura’s ULTRA Tequila Debuts in the U.S.

Ultra tequila
Tequila is an untameable spirit. If you’ve ever spent the night with it, then you’ve experienced its unbridled power first hand. When you drink a liberal amount of tequila, it’s common to wake up feeling utterly wrecked, yet with a vague sense of having had fun the previous night.

Good news for those who have survived their encounters with tequila: Herradura — the premium, 140-year old tequila maker from the Mexican state of Jalisco — is debuting their new ULTRA Tequila in the U.S., where it’s bound to do some serious damage.

Related Videos

Related: The Manual’s Liquor-Laden Gift Guide for Booze Enthusiasts

ULTRA is comprised of an Añejo base with a healthy amount of Extra Añejo blended in. For non-Tequila drinkers, Añejo is spanish for “aged,” or “mature,” and in this context refers to tequila that has been aged for at least a year. Extra Añejo is tequila that has been aged for longer than three years; the Extra Añejo used in ULTRA is aged in American White Oak barrels for up to 49 months (just over 4 years).

botella -72158 Blanca_r2_burnedThe tequilas are imbued with a hint of agave nectar for sweetness, then filtered and bottled. The end result is a carnival of delicious flavors, including cooked agave, vanilla, honey, toasted almonds, dried fruits, and caramel. The aging process makes ULTRA extraordinarily smooth — it’s the kind of tequila you want to sip, not slam. Definitely a gentleman’s tequila.

Herradura was founded in 1870 by a man named Felix Lopez. The word “herradura” is Spanish for horseshoe, which explains the bottle design AND the horse-kick-to-the-head feeling you get after you’ve had too much. Despite other tequila companies’ willingness to blend their products, Herradura always insisted on 100% agave tequila — and they still do to this day.

For the best taste, the folks at Herradura recommend that you stir ULTRA with ice, then serve it chilled and neat in a shot glass. Starting this month, ULTRA will roll out in Southern U.S. markets, including California, Nevada, Georgia, Texas, and Florida. Hopefully we’ll see this tasty tequila come to the rest of the country real soon.

(Feature Photo by Michael Bezjian/Getty Images for Tequila Herradura)

Editors' Recommendations

The 7 best CBD-infused drinks we tried in 2023
These tasty CBD-infused drinks will have you feeling calmer in no time
Cans o RisEau cbd drinks.

Cannabidiol, or CBD, has been hot for a while now, making its way into everything from CBD teas to a variety of CBD coffee brands. If you're wondering "what is CBD?" — it's a naturally occurring compound present in cannabis plants. According to the World Health Organization, it's not addictive, has a solid safety profile, and won't get you high. In clinical trials, it's been effective in the treatment of epilepsy and shows promise in treating a number of other conditions.

In addition to CBD-infused water, tea, soda, and seltzer, another growing trend is CBD-infused nonalcoholic spirits and cocktails. The adult beverage market is flooded with CBD products promising to help you relax, sleep, destress, and mellow out, all without the hangover you'd get from booze (CBD is considered a controlled substance and can't be legally added to booze, at least not yet). We've rounded up a few of our favorite CBD-infused drinks below, from CBD cocktails to CBD water, so you can work your relaxation into your daily routine no matter where you are.

Read more
Here’s how to make a margarita, according to top bartenders
The only margarita recipes you'll ever need
margarita tequila cocktail lime strainer

The best margaritas do not grow on trees, nor do they show up in a can (although there are some tasty canned drinks these days). No, the tastiest version of the tequila classic is made fresh, with love and care and some wisdom from a couple of top bartenders.

It's a balancing act, for sure, but when it's dialed-in, the margarita is one of the best and most refreshing cocktails ever devised. The classic mix of agave spirit, lime, salt, and a touch of sweetness is great alone or with any number of dishes, especially within Mexican cuisine (the nation where the drink was born).

Read more
Bubbly? Full-bodied and red? Zesty and white? Your favorite wine types, explained
All the primary types of wine (and everything you need to know about them)
Glasses of different kinds of wine

Trying to understand everything about wine all at once is an impossible endeavor. Wine is a beautifully complicated, ever-changing quiddity, and even the most decorated and prestigious wine experts in the world often find themselves confounded by its constant little surprises.
That isn't to say that, if you care to, you shouldn't become educated on the subject of wine. It's a hobby and a passion that's tremendously fun to pursue, and there's much to learn on the matter.
If you find yourself in the beginning stages of your wine education, just as in everything, you'll want to start with the basics. It's possible that up until now, you haven't put much thought into the several different kinds of wine there are, except for, say, red and white. But while there are obviously exceptions within every hard and fast rule, for the most part, wine can be broken down into roughly nine categories. Here we'll take a minute to break those categories down, explain what they mean, which wines fall into them, and, our favorite - how to drink those wines.

Sparkling wine

Read more