Skip to main content
  1. Home
  2. Fashion & Style

TGIF Shopping: Take A Look At The Latest From Snowboarder Frederik Kalbermatten’s Brand Atreebutes

By

Founded in 2008 by professional snowboarder Frederik Kalbermatten, Atreebutes (pronounced attributes) is an eco friendly menswear collection based in the Swiss Alps’ town of Saas-Fee, Switzerland.

Kalbermatten’s goal was to not only find an organic supplier but to fully commit and hold ownership of Atreebutes’ supply chain from field to factory.

Recommended Videos

“As a small team, we knew we had to be impeccable with our resources to help us head in the right direction,” says Nicole Kalbermatter, Frederik’s wife and Atreebutes CEO.

Related: The Big List of Brands with Lifetime Warranties

Asked what the biggest challenge of sourcing sustainable products, Kalbertmatten cited, simply, hope.

“You don’t have to get very deep into textile manufacturing, or any global manufacturing chains really, to be confronted with some very unsavory realities,” he admits. “I have a lot of hope that more companies will join Made in a Free World and start to take ownership of their supply chains, that consumers will demand products that are made ethically, that we can be proud of the future we are offering our children. But hope costs something on a personal level. It’s like falling in love, there is a lot of heart risk involved. “

For their FW16 collection, Kalbermatten embarked on a multi-stop train tour through India beginning at the source, the cotton field, and then continuing on to the ginner, mill, and factory. “I wanted to go there personally, check it out, learn about the whole process, and get to know the people who are working for us,” he explains.

Told in the past that clothes were organic, Kalbermatten was on a mission to prove it. “I don’t want to just make more stuff to be consumed, I want to do something that better’s the lives of the people who are working for us.”

To achieve their mission of sustainability, they utilized 100% organic cotton, coconut buttons, and pigment inks.

The result is a collection that includes hoodies, jackets, sweaters, cardigans and more, nothing of which is priced above $129.

Shop the entire FW16 collection at Atreebutes.com.

Evan Ross Katz
Evan Ross Katz
Former Digital Trends Contributor
Evan Ross Katz is a contributing writer for The Manual as well as the Managing Editor for​ ​NewNowNext. He also…
Travel like a secret agent with 5.11’s industry defining Founder’s Jacket
Always Be Ready even when dressed for the boardroom
5.11 Founders Jacket

We have all seen James Bond travel the world and carry out missions of the utmost importance while looking stylish as Hell. The one thing that should baffle anyone in the clothing or travel industry is how he did it with not a wrinkle in sight. Of course, there are all kinds of tricks for you to get to your destination and take care of wrinkles. But then there is another problem: how do you look amazing while having everything you need? The experts in the mindset of Always Be Ready remedied both problems with the drop of the 5.11 Founder's Jacket. While it will be your best friend in everyday carry preparedness, it doesn't sacrifice the style you need either.

The jacket has been a pet project of co-founder, former CEO, and current Executive Chairman Francisco J. Morales, for years. “As someone who has been deeply involved in the design and innovation process throughout my years at 5.11, the release of the 5.11 Founder’s Jacket is incredibly special. It represents the culmination of our dedication to crafting quality gear but also tells the story of our brand's journey. I'm excited to share it with our community of professionals and enthusiasts who inspire everything we do as a brand.”
Perfect for the man on the go

Read more
Lee celebrates a decade of stretch with the new Lee X
Get your move on with Lee's new comfy line
Lee X Hero

Lee Jeans is one of the most legendary names in denim. After 130 years of innovation and iconic products, there is no question the brand belongs near the top of anyone's list as the best jeans on the market. At the crossroads of accessibility and quality, they find themselves much more desirable than some other heritage brands. A decade ago, they were among the first to offer stretch in their jeans with the Extreme Motion line. They are doing it again with Lee X, a new and elevated version of their comfort denim.

“We’ve been working tirelessly developing Lee X to bring game-changing innovation to our consumers, so I’m excited to see these products in the market,” said Jimmy Shafer, global vice president for Lee. “The jeans are built on a foundation of performance fabrics but engineered to retain that true denim feel. And the casual pants are incredibly versatile; you’ll want to wear them everywhere. I’m confident that Lee X is creating a new value equation in the market and that these styles will become new favorites of our current loyalists while attracting new consumers to the brand.”
A whole new line of stretch

Read more
G-Shock celebrates Japanese art with new limited-edition watches
You'll love the Japanese art on the dial of these two watches
G-shock DW-5600KHG24-1

G-Shock often collaborates with creatives, artists, painters, and other professionals, offering a suitable platform for exhibiting art. And sometimes, it chooses to showcase artists who have been venerated for decades. These two new watches, the DW-5600KHK24-1 and DW-5600KHG24-1, were rolled out with stylish dials that dive deep into Japanese art culture, marrying one of the most iconic Japanese watch brands with iconic Japanese art.

It’s a collection that explores Katsushika Hokusai’s work—the Thirty-six Views of Mount Fuji. As the name hints, this is a series of landscape views exhibited on Japanese woodblock prints. Katsushika Hokusai is one of the most famous artists from Japan's Edo Period.

Read more