TGIF Shopping: Schnayderman’s Shirtmakers Draw Inspiration From Jonah Hill And Donuts For SS15

The Swedish shirtmakers at Schnayderman’s have got food on the mind for SS15–and who can blame them? They’ve not only included a limited-edition “Donut Sprinkle” shirt on a light crisp poplin, but shot the entire look book at one of Stockholm’s most famous boutique bakeries, Le Violion Dingue. In addition, they’ve created a second limited edition shirt, this one a crowded beach print on a crisp poplin.

“Past collections drew inspiration from florists and from butchers, so for SS15 we turned our sights on the bakers,” says Joel Urwitz, co-founder and lead designer. “We are a bunch for shirt nerds looking at other people’s passions and skills and drawing inspiration from those.”

They also drew inspiration from the feisty, cocaine-snorting Donnie Azoff–portrayed by Jonah Hill in the film The Wolf Of Wall Street–creating a special shirt in tribute to the character. “I just fell in love in love with the way Costume Designer Sandy Powell dressed Jonah for this film. It reminded me of old shirts I used to wear in the ’90s and it made me curious to visit the attic and see what else I could find up there.”

Beyond the limited-editions, the remainder of the collection features suave pastels, unique all-over prints, and a heavy focus on primary colors.

What do they say to those afraid of a little color? “we were afraid of color too at first, but as we grew braver we realized that a splash of color can be really sophisticated when used with purpose and in moderation.”

For those looking to keep things a bit more old school, there’s a range of sharply-tailored classic pinpoint button downs.

There’s also classic checkered fabrics with subdued hues using Japanese bleached wash denim and soft Italian overshirts made of corduroy with real horn buttons. And of course, a whole line of semi-thick Oxford shirts in an array of seventeen color combinations.