Skip to main content

TGIF Shopping: Schnayderman’s Shirtmakers Draw Inspiration From Jonah Hill And Donuts For SS15

The Swedish shirtmakers at Schnayderman’s have got food on the mind for SS15–and who can blame them? They’ve not only included a limited-edition “Donut Sprinkle” shirt on a light crisp poplin, but shot the entire look book at one of Stockholm’s most famous boutique bakeries, Le Violion Dingue. In addition, they’ve created a second limited edition shirt, this one a crowded beach print on a crisp poplin.

Recommended Videos

“Past collections drew inspiration from florists and from butchers, so for SS15 we turned our sights on the bakers,” says Joel Urwitz, co-founder and lead designer. “We are a bunch for shirt nerds looking at other people’s passions and skills and drawing inspiration from those.”

They also drew inspiration from the feisty, cocaine-snorting Donnie Azoff–portrayed by Jonah Hill in the film The Wolf Of Wall Street–creating a special shirt in tribute to the character. “I just fell in love in love with the way Costume Designer Sandy Powell dressed Jonah for this film. It reminded me of old shirts I used to wear in the ’90s and it made me curious to visit the attic and see what else I could find up there.”

Beyond the limited-editions, the remainder of the collection features suave pastels, unique all-over prints, and a heavy focus on primary colors.

What do they say to those afraid of a little color? “we were afraid of color too at first, but as we grew braver we realized that a splash of color can be really sophisticated when used with purpose and in moderation.”

For those looking to keep things a bit more old school, there’s a range of sharply-tailored classic pinpoint button downs.

There’s also classic checkered fabrics with subdued hues using Japanese bleached wash denim and soft Italian overshirts made of corduroy with real horn buttons. And of course, a whole line of semi-thick Oxford shirts in an array of seventeen color combinations.

Evan Ross Katz
Former Digital Trends Contributor
Evan Ross Katz is a contributing writer for The Manual as well as the Managing Editor for​ ​NewNowNext. He also…
The L’Aventure Marine Type 3 Chronometer masters land and sea
A 200m water-resistant chronometer with heritage styling, the Marine Type 3 is a diver’s watch with timeless appeal.
LAVENTURE MARINE TYPE 3

The L’Aventure Marine Type 3 Chronometer has thrown its hat into the sea of contenders, meticulously crafted to honor mid-century horology and redesigned for the modern watch aficionado. With a vintage design and masterful engineering, this timepiece merges the gap between classic elegance and contemporary performance.

Designed for the serious collectors who place a high value on both heritage and innovation, the Marine Type 3 features a gradient blue dial inspired by the ocean, paired with vintage luminescent markers for optimal readability. The sleek, tapered lugs offer a comfortable fit, whether on a rugged NATO strap or an elegant leather band. This watch tells time and a story of adventure and timeless craftsmanship.

Read more
I ran 50 miles on roads and trails—how the Craft Nordlite Ultra 2 performed
Is the Craft Nordlite Ultra 2 the only running shoe you need?
Craft Nordlite Ultra 2

When it comes to shoes, runners have almost too many choices. There are daily trainers, speed shoes, trail shoes, plated racers, and more. High-end models start around $150, so building up a “quiver” of footwear requires $300, $450, or more. That can make the simple, refreshing act of running an expensive hobby.

However, some manufacturers produce road-to-trail shoes that can handle both roads and trails, as well as everything in between. One such model is the Craft Nordlite Ultra 2, which features a supercritical midsole and a lugged outsole. I tested it on the roads and trails of Virginia’s Shenandoah Valley to answer the question: Is this the only running shoe you need? Read on for my take.

Read more
From Malibu to Porto Cervo, Armani x Kith goes full coastal luxe
Kith, Armani debut a summer-ready collection
man wearing kith x armani tee shirt

When Kith and Giorgio Armani released their first collection together for Fall/Winter 2024, there was no doubt that both brands had nailed the concept of a luxury partnership. Now the two brands are joining forces once more to bring this same luxury feel to the summertime with the second installment of their collaboration. Meant to bridge the luxury of Italy and the modern sophistication of New York, this new collection is ready for wherever the summer may take you. Whether you’re hitting the Italian coast or the streets of New York, this collection embodies the summer of your dreams and an aspirational lifestyle. Besides featuring a series of stylish silhouettes and styles, this collection is also made to be sensible to withstand the summer in Europe or the United States. 

Giorgio Armani and Kith go global with new collection

Read more